Amazon Brand Registry Made Easy: Everything You Need to Know
With millions of sellers on Amazon, protecting your brand has never been more important. Counterfeit
Quick brief –With the kick start of 2021, Walmart introduced various new programs, API updates, and much more. From the Pro Seller badge to the shipping templates, each update has helped sellers and customers. Being in touch with the Walmart updates, CedCommerce recorded everything. As the year progressed, CedCommerce introduced several changes in its API integration. Be it the New Customized Grid, Walmart Analytics, or Repricer, CedCommerce designed these new features to help sellers realize the full potential of their marketplace listings. Hence, to keep you updated with every piece of information, CedCommerce brings you the Walmart Annual Recap. A list of new changes and introductions to Walmart Marketplace as well as CedCommerce’s Walmart integration app in 2021.
Below mentioned are the numerous updates introduced by the Walmart marketplace in 2021.
Walmart launched its new Shipping Templates to help sellers meet customer expectations of faster product shipping. The new Shipping Templates assist you in setting up your preferred shipping rules for different items, regions, and carriers you wish to.
For instance, you can offer TwoDay delivery on items that can be shipped quickly from your warehouse. Set up some of your giftable items for TwoDay delivery during the holiday season. You can also set ThreeDay shipping for products that require more time to transfer and protect your Delivery Defect rate.
Refer to the following doc to manage Shipping from the application.
Walmart’s Pro Seller Badge was introduced to symbolize your product’s quality as well as act as a mark of excellence to recognize the top-performing sellers.
Walmart’s Pro Seller Badge helps buyers differentiate between trustworthy and untrustworthy brands.
For the qualifying sellers, the Pro Seller Badge appears:
The Pro-seller badge is designed to increase conversions for the businesses that provide quality services.
Walmart also introduced its revamped Listing Quality Dashboard that assists you in gaining the Pro Seller Badge quickly. The updated Listing Quality Dashboard provides better insights into Listing quality scores to the sellers, hence helping them acquire the pro seller badge.
Providing a global platform to millions of sellers, Walmart respects each one’s Intellectual Property rights. Hence, to protect those rights, Walmart IP Claim forms to the owner of these rights. These forms assist owners in reporting legitimate claims of infringement for the items listed on Walmart.com. As per these claims, every seller is provided with exclusive Intellectual Property rights over their creations. These include copyright, trademark, patent, publicity, and counterfeit claims.
Walmart protects its sellers against unauthorized claims and takes actions against the parties that fall under the category of repetitive infringers.
“A repeat infringer is described as someone who qualifies under the DMCA or receives multiple claims of IP infringement.”
Learn more about different ways Walmart offers to help protect your content ownership.
Walmart introduced an exciting update to make the returns and disputes process much easier for Marketplace sellers. You can now switch to initiating disputes directly from the Payments dashboard in the Seller Center instead of choosing the Seller Help dispute process. Now activate your disputes right from the Payments dashboard by simply selecting the Payments option under the Analytics & Reports tab.
Walmart introduced the new sellers’ savings program as a perfect opportunity for the merchants who wanted to expand to the marketplace. The New Sellers Saving program provided commission-free selling for 30 days.
The sellers had to meet certain conditions to avail of the limited-period opportunity. Once approved, the sellers could onboard quickly as well as list their entire catalog to maximize their 30 days of commission-free selling.
As one of the 2021 updates, Walmart invited non-US-based international sellers to sell on Walmart!
Walmart recalled its limitation of only allowing US-based businesses to sell on the marketplace and enabled all non-US sellers to expand their businesses by leaps and bounds. To assure Walmart’s promise of quality, all applicants are to be carefully vetted, both locally and by Walmart’s global trust and safety team.
Walmart also updated their Order Cancellation Codes from 3rd May onwards. Any cancelation codes marked “removed” from the chart mentioned below are no longer in progress and show “error” if used. The Newly Introduced cancellation code SELLER_CANCEL_ADDRESS_NOT_SERVICABLE is now applicable when the addresses entered by customers are invalid or have changed due to some reason which was not notified to the seller.
CedCommerce has also updated Order Cancellation Codes in its Walmart Integration App. In the Order section, you can find the updated codes while canceling orders from the Walmart Integration app.
Walmart introduced its Machine Learning-based Smart Tags for TwoDay shipping. These tags come with numerous advantages, such as enhanced Buy Box prominence, better product visibility, and higher customer conversions. The new Smart Tags enable you to avail all the benefits of Walmart’s TwoDay shipping tag as Machine Learning does all the work.
These Machine Learning based Smart Tags are integrated within the marketplace that sense how expedited Shipping works best for your catalog. The smart tags attach the TwoDay delivery tag to each of your qualifying items, with at least a 95% success rate.
Some additional advantages of Smart Tags include:
Learn more about the Smart Tags for Walmart TwoDay Shipping.
The Walmart Marketplace item setup and maintenance process got an exciting refresh with the launch of Item Spec 4.0.
The new item spec 4.0 helps sellers in three ways:
With Walmart introducing updates throughout 2021, CedCommerce also brought about various new changes in their API integration app, which are mentioned below.
CedCommerce introduced the new “Customized Grid” feature to its Walmart integration app that enables sellers to display the selected information in the products as well as the order section. The new customized grid feature assists you in handling your product as well as order-related details hassle-free by choosing the information that you wish to be displayed.
CedCommerce also introduced the new Setup by Match feature to assist sellers in selling a product similar to pre-existing ones on the Walmart marketplace. The new Setup by Match feature enables you to join a pre-existing listing as an additional seller with just the help of a barcode. Moreover, it is the fastest way of setting up an item by matching them to pre-existing descriptions as well as images of the top-ranking products hence, taking off your load of working on the product content.
In addition to the previous ones, CedCommerce also introduced the ease of fetching reports with its new Walmart Report section. Instead of 6 to 24 hours, you can now fetch your Walmart reports in under 15 to 45 min. The new Walmart report section enables you to generate items and inventory reports as and when required. It lets you download real-time information and helps you in the seamless running of your online store. So, you can now create a more effective action plan that induces efficient performance.
CedCommerce introduced its new Walmart Repricer tool that assists you in winning the Walmart Buy Box. The Walmart Repricer tool is embedded within CedCommerce’s Walmart Marketplace Integration app. It employs algorithms that dynamically evaluate and automatically adjust pricing for each of your products hence keeping your product prices forever re-evaluated to win the buy box.
In addition to various new updates, CedCommerce also introduced the new Walmart Analytics feature. The new analytics feature enables you to quickly check your product performance as well as enhance your sales with a better Listing Quality Score. In addition, it allows you to predict the growth opportunity of your SKUs.
The new Walmart Analytics feature:
CedCommerce’s Walmart integration introduces its new “Promotion Prices” feature that assists in hiking product sales by reducing the costs for a short period.
The new Promotion Prices feature is an easy-to-use tool that enables Walmart sellers to initiate and manage sales promotions with one touch. Moreover, it has several other benefits such as:
Know more about “Promotion Rules” as well as “Promotions” on Walmart.
CedCommerce launched many new updates for its Walmart Marketplace integration to ease your eCommerce journey. Most of these are set to transform the multichannel approach by developing an ideal selling through applications.
Stay in touch with CedCommerce’s new updates for Walmart Canada Marketplace integration too. Read “Walmart Canada Integration: Features And Updates To Look For!” and keep yourself posted with Walmart Canada updates 2021.
With millions of sellers on Amazon, protecting your brand has never been more important. Counterfeit
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