Amazon’s Washington State Ad Tax: What Sellers Need to Know
Reading Time: 3 minutesAmazon recently announced a significant change for sellers advertising in Washington state:…
Do you wish to be your Customer’s first choice when it comes to purchasing on Amazon? With the evolving buying trends in 2021, it’s high time you invest in creating an excellent product listing on Amazon. Optimization of product listings based on SEO parameters helps brands rank higher as well as improve traffic(as per the Amazon search algorithm), which in turn improves visibility and conversion rates.
As a seller or vendor on Amazon, upgrade your product listing pages to gain better Amazon product ranking, improved Click Through Rate(CTR), higher Conversion Rate(CR), and eventually excellent sales. To achieve this you need to optimize factors that affect your visibility, relevance, customer satisfaction, and retention.
Let’s dive deeper into the advanced hacks for a powerful Amazon Listing making maximum conversions,
Your Product Title is the most influential and revealing factor about your product. A catchy, crisp, and trendy title always catches more attention. As per Amazon,
The key to an attractive title though still lies in the order you place these elements so try different iterations before reaching a solid choice. This eventually helps elevate Amazon sales rank.
As discussed above, your Amazon product ranking depends a lot on the keywords used in your product listing. These keywords help Amazon to understand what you want to rank for. Through these keywords, the audience makes their search and reaches your products. It’s advised to use them in your product title and evenly on your page.
There are many free tools available for better keyword research like Google Keyword Planner, Helium 10, etc. Some interesting Amazon guidelines for optimum keyword usage are,
Know more about Amazon keywords and provide excellent visibility to your product.
Your product description doesn’t directly impact Amazon sales rank but it affects visibility. Customers buy products that offer value and appear convincing through the details mentioned. You can include the following features to make your product listing relevant and persuasive,
Your product description must tell a story that will increase your customer engagement and conversion rates.
The products that are fulfilled by Amazon tend to rank higher when compared to other merchants. In this way, Amazon is solely responsible for storing, packing, and shipping orders and also to manage returns and exchanges. This feature builds trust with the customers and helps them engage with your products.
Also known as Enhanced Brand Content or A+ Content, is a great way to set up for remarkable branding. The product pages that showcase such content tend to show more conversions, better reviews, and reduced return percentages. Sellers must invest some time to understand more about A+ Content for maximum returns.
For more information, understand How Amazon SEO and A+ Content together uplift the sales.
Buyers prefer product descriptions that offer crisp and specific elements in their copy. They tend to skim through the content rather than reading the whole page. Prefer using bullet pointers to detail your main features. The top 5 bullet points get the maximum visibility so try to fill them with the utmost value. Also, you can use all caps to highlight special features to draw in buyer’s attention. Always structure your listing flow properly and conclude towards a CTA in the end.
What looks good sells faster. People connect better with visuals than mere words. Invest in high-quality images of your product and lure your customers with eye-catchy Amazon listing. Follow certain thumb rules so that your listing doesn’t get suppressed,
Not all visitors come on Amazon to buy a product so it’s better to redirect them to a landing page rather than another listing. By this, you can gather the basic information of your prospect and can improvise for better listing. This will upgrade your product listing and will improve your Amazon sales rank.
According to Amazon A9 Algorithm, customer reviews play a significant role in your product ranking.
Once the product reviews begin to roll in, product ratings improvise as well. If you are rating between 4-5 stars, you are doing well but for lower ratings follow these tips,
Positive reviews and strong seller feedback are the wheels that keep the trust-building as the number rises.
With so many elements to play with, there is always room for innovation. Upgrade your listings regularly and test them based on different metrics. Play with your strengths and enjoy maximum visibility. Always perform A/B testing and see what content converts well for you.
Though there are so many variations to create an interesting listing, chances are always there to miss on some essentials. Always,
A product listing is a golden opportunity for you to sell your product right. With an impressive listing on Amazon, you can influence, persuade and make your mark as a Brand. This will in turn increase your CTR, increase conversions, boost sales and improve ranking.
Understand how your customers perceive it and accordingly make your page attractive and value-driven to stand out in the whole Amazon marketspace. For more tools to upgrade your Amazon portfolio, connect with us at Cedcommerce and improve your sales.
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