Outrank Competitors: Rank Higher with Listing Optimization on Etsy
About the Client Shop Name: CrystalHealStore Marketplace: Etsy Focus: Bohemian & Ayurvedic-Inspired Fashion Location: Global
Customer experience is one of the most significant factors to build eCommerce success. Online stores now are recognizing the importance of the shopping experience and getting a priority on reducing waiting time. The improvement towards satisfied purchasers helps your store stand out from competitors and raise your brand awareness.
When it comes to eCommerce, customer experience is a result of the interaction between an online store and a buyer in the purchasing process. The process includes:
If the whole process meets customers’ expectations, they will have excellent shopping experiences.
Besides, customer experience shows all aspects that a company offers:
Customer experience is formed by the contribution of both customers’ value and the stores creating the experience. Improving the shopping experience is a top concern of every e-business. If consumers are pleased and have a positive shopping experience, they will revisit the store for the next purchase. Following the PWC.com report, in the U.S., even when people love a company or product, 59% will walk away after several bad experiences, 17% after just one bad experience. On the other hand, 63% of U.S consumers say they’d share more information with a company that offers a great experience.
Customer experience is the key to every eCommerce business nowadays. It has a significant contribution to stores’ success and brings tons of benefits for online shops.
When it comes to the era of 4.0, eCommerce business is considered a breakthrough in the global economy. With advanced technology, online stores strive to bring the most fabulous shopping experience for their customers. Notably, the topic concerned most is the waiting time. Obviously, nobody likes to wait. Long waiting time can cause sale loss and other losses. There are some essential tips for e-businesses to reduce waiting time on shopping online and enhance the store performances.
Site speed measures how fast your website responds to customers’ requests. If a site responds slowly, users will spend lots of time waiting and accessing. Hence, this inconvenience has a negative effect on shopping behavior. Following Crazyegg.com, 79% of customers said they would not return to a site with poor performance. That is the reason why stores should put the site speed into focus.
To find an item on a shopping website, it seems that customers take many steps to reach the final result. E-commercial stores should equip an instant search box in order to optimize the search process and improve the shopping experience.
With the usage of such extensions, the total purchase time of the buyer will reduce which makes the overall shopping experience an easier job than ever before.
Some websites restrict the number of items on each product page when customers do the search process. It means users need to access other pages to view more products. Purchasers feel dissatisfied with the websites taking them too much time to look for a product. As a result, they abandon the page without hesitation.
The solution to this time-consuming issue is to customize a product page displaying all products. Customers can find everything they want in only a page. To improve your store performance, Layered Navigation Ultimate provides a function of the all-product page. The advanced module enables stores to show all products at once with the infinite-scrolling feature, which keeps customers on one page only. With great shopping experiences, your online business can boost sales dramatically.
In the modern and busy life, customers prefer a simple checkout process instead of many complicated steps when shopping online. A user-friendly checkout page helps purchasers check out faster and reduces cart abandonment rates.
A perfect checkout page is one page that consists of all the required information for customers to fill. The information includes shipping address, shipping methods, order summary, etc. There are no more back and forth within the checkout to view and edit all steps in the process. Moreover, the checkout page should be customized so that purchasers can create their account immediately on the checkout page. Hence, users can save time and complete the checkout process quickly.
To perfect your checkout page, Mageplaza is an excellent solution for Magento 2 stores with a One Step Checkout module to reduce the waiting time and increase the conversion rate. With the outstanding features of address suggestion, checkout login, and compatibility, your customers can proceed payment in the blink of an eye.
It seems that shoppers are limited to filter one attribute of a product. If they would like to filter at least two attributes, they have to spend more time. This situation is likely to disappoint customers, and they do not continue to go shopping.
Multi-filters is the highlight function that allows customers to choose various options for each product attribute. For instance, buyers are free to look for both S and M in the Size section. The options can be displayed as buttons or checkboxes for selecting.
To sum up, customer experience is the close interaction between users and e-stores. One of the most important things to lead the customer experience revolution is to cut down waiting time. We hope that via this post, merchants can have better preparation for their online website optimization to bring buyers unforgettable shopping moments.
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Elle Nguyen is a professional marketer at Mageplaza.com. She is interested in online businesses and has done the best writing on eCommerce. She dreams to become a businessperson and own her e-stores over the world. Her favourite quote is “Opportunities don’t happen. You create them.”
About the Client Shop Name: CrystalHealStore Marketplace: Etsy Focus: Bohemian & Ayurvedic-Inspired Fashion Location: Global
About the Client Shop Name: PinwheelCraftsStore Marketplace: Etsy Focus: DIY Craft Kits for Kids Location:
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