Let’s dive directly into the process of setting up the Google Express App for your Shopify App. How to sell on google shopping is a very straightforward process with zero complexity involved. The Google Express Integration app will ease the process to sell on google shopping. It starts with how to sign up for Google express.
The two basic prerequisites are, (only if the seller is opting for Shopping Actions)
– Bank account in USA
– Warehouse in USA
If you are dropshipping then apart from bank account seller will need a supplier center.
First, Set up your Merchant Center account
– In order to sell on google shopping the first step is to understand how to sign up for google express. Firstly, you need to click on SIGN IN Google Merchant Center home page.
– You will be redirected to a page to input your business details, fill up primary details as below and click on continue.
Now agree to TnC mentioned and proceed to provide URL for your store.
Merchant Center is required to ensure product details will appear across the Web and on Google platforms
Sign up for merchant Center Account here.
The very first step to sell on shopping is completed. I hope similar to step 1st you will find rest of the involved in how to sell on google shopping pretty easy.
Now, visit the Shopify App Store and search for ‘Google Express’ and Select the Google Express Integration App.
This app is developed by CedCommerce.
Benefits of Google Express Integration App by CedCommerce
– Reach to extensive customer base
– Centralized Management
– Real-Time Syncing
Click on Add App button to be redirected to your Shopify store login page. Upon login, you will find the below page
Fill in your basic details and agree to TnC.
You will get a verification OTP, upon verification click on the Connect button.
Now upon being asked to log in with Google Merchant Account and your account will be linked.
Next come the payment selection and processing. Choose the plan that best suits your business requirements. It will be offered with a 7-day trial pack.
Until the 6th day, the seller can use the app as free of charge and on 7th-day money will be deducted as per the chosen plan.
For example, if the seller chooses $29 (Silver Plan) the plan on the 1st of June then until 6th June, no money will be deducted but, if he doesn’t uninstall the app on or before 6th June then he will be charged $29 on 7th June. I would suggest you use Shopify’s own payment system and avoid paying extra for every sale that takes place in your store.
Apart from saving you paying extra, Shopify Payments give customers the freedom to pay via other payment gateways. A user feels more secure upon doing the transaction with his preferred payment gateway.
The information gathering form is smooth to navigate and it will hardly take few seconds to sail through it. Few more steps and you will be able to set up Google Express app for your Shopify store and ready to sell on shopping actions.
In the next step, default configuration like target country, language, currency, repricer and inventory details are supposed to be filled.
Find the screenshot to be familiar with the step
Choose the target country where you want to sell your products,
Other important data that you need to fill smartly are below,
– Repricer Flow – If you want to change the price of your products based on a particular percentage then enter the value here.
– Repricer Type – Based on your research and other factors influencing the price of the products you can change the price either set its value as increase or decrease to gain maximum sales.
– Repricer Value – If you want to change the price of your products based on a particular value then enter the value here.
– Fixed Inventory – Suppose you don’t want Shopify to track your inventory then enter a fixed value that will be shown to your customers when they browse your products.
– Threshold Inventory – When product quantity reaches a minimum amount then you will be notified as well as a customer on your store will see it as out of stock.
The above values if done correctly will positively impact the user experience and eventually increase the sales.
The final step before Setting up Google Express App for your Shopify Store consists of setting the custom Item ID.
Either you can choose default item id or create a custom id.
The format for default item id include target country, source id and source variant id
Source id is the id of a particular item and source variant id refers to several items that are considered as a variant of the products.
Creating custom Id is of absolute importance and as a seller, you should be knowledgeable about it. When a product will be imported from Shopify Store to Google Express App via Google Integration App then upon assigning the custom item Id product duplicates can be avoided.
Having said that, Google Express Integration App is an absolute delight for online sellers to date, it has received some rave reviews that point towards its usefulness and ease of use to sell online.
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