Amazon’s Washington State Ad Tax: What Sellers Need to Know
Reading Time: 3 minutesAmazon recently announced a significant change for sellers advertising in Washington state:…
Black Friday has become more than just a retail event—it’s a make-or-break season for eCommerce businesses. In 2024, U.S. consumers spent $10.8 billion online on Black Friday alone, with Walmart standing out as one of the top destinations for deal-seeking shoppers. For sellers, Walmart Marketplace isn’t just another channel; it’s where millions of motivated buyers begin their holiday shopping journey.
The challenge? Competition is sharper, buyer expectations are higher, and margins are tighter. Sellers who win are those who combine strategic preparation, precise execution, and smart use of Walmart’s tools and policies.
This guide breaks down actionable strategies to help you maximize sales during Walmart’s Black Friday events—without falling into common traps like over-discounting, undersupplying, or neglecting post-event customer retention.
Running out of stock during Black Friday is one of the fastest ways to lose sales—and customer trust.
Why it matters: In 2024, 60% of shoppers switched brands when their preferred product was unavailable. Inventory gaps don’t just cost you one sale; they cost you long-term loyalty.
Black Friday shoppers move fast. Your listings must stand out in Walmart’s crowded search results.
Pro tip: Sellers with optimized content scorecards consistently rank higher in Walmart’s search algorithm.
Discounting without a plan erodes margins. Approach promotions with precision.
Why it matters: Walmart’s audience is deal-driven, but they also value convenience. Strategic promotions capture price-conscious buyers without damaging profitability.
Waiting until the holiday weekend to run ads is a costly mistake.
Case in point: Helium10’s 2024 Cyber-5 Benchmark Report found that return on ad spend (RoAS) for Walmart Connect peaked about two weeks before Black Friday, when competition and CPCs were lower. This shows that sellers who front-loaded their ad investment during Walmart’s pre-holiday deals period could secure stronger visibility at lower cost, building momentum for higher conversions once the main event began.
Fast, reliable delivery is no longer optional.
Data point: Products with 2-day shipping badges convert up to 50% better on Walmart during peak shopping events.
Black Friday isn’t static—it’s a live event.
Most sellers stop after Black Friday. Winners turn short-term buyers into long-term customers.
Succeeding at Walmart requires more than effort—it requires the right infrastructure. CedCommerce helps sellers:
Get ahead of Walmart Black Friday 2025. Talk to CedCommerce’s experts and turn peak season into long-term growth.
1. When does Walmart start Black Friday deals?
Walmart begins early holiday deals as early as November, with the largest promotions rolling out on Black Friday weekend.
2. Which products sell best on Walmart during Black Friday?
Electronics, toys, home goods, apparel, and personal care consistently dominate sales.
3. Do I need Walmart Fulfillment Services (WFS)?
Not mandatory, but it improves visibility, customer trust, and Buy Box performance.
4. How do I avoid a race to the bottom on price?
Focus on bundles, differentiated listings, and customer experience—compete on value, not just discounts.
5. What should I prioritize—ads or content optimization?
Both. Ads drive visibility, but optimized listings ensure buyers convert once they click.
Black Friday on Walmart is not just about discounts—it’s about disciplined preparation, smart execution, and post-event strategy. Sellers who treat it as a growth engine rather than a one-off promotion emerge stronger, with lasting customer relationships and healthier margins.
2025 will reward sellers who combine data-driven decision-making, operational readiness, and marketplace expertise. With CedCommerce as your partner, you can make Walmart’s Black Friday rush into a sustained advantage that lasts well beyond the holiday season.
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