How to Improve your Seller Metrics on Walmart Canada?
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As the shopping pattern continues to evolve during these times of pandemic, shoppers are buying more essential items from Walmart Canada than ever before. Walmart Canada attracts over 900,000 daily visitors. Thus, increasing the possibilities to scale your products among a wide range of shoppers.
Walmart Canada can undoubtedly be your next big opportunity. However, extending your online footprint to Walmart Canada and setting up your marketplace account can be just the beginning.
To expand on the Walmart Canada marketplace and stand ahead of the competition, you need to monitor and optimize your seller metrics – CedCommerce helps you do just that. This article will help uncover the hidden secrets of Walmart Canada’s seller performance standards and how you can maintain an optimized seller scorecard through CedCommerce.
Why do Seller Metrics matter?
Walmart Canada marketplace offers the best-in-class customer experience. As the number of marketplace sellers increases, the need to ensure a consistent customer experience is rising. Thus, Walmart Canada formulated its Seller Performance Standards, which look over various factors to expand the count of performance metrics over time and summarizes the critical seller metrics and expected targets, which are mandatory measures of reputable service.
These metrics measure the services that provide ease to customers. Meeting these metrics helps you build customer loyalty, which increases your chance of creating a more successful business on Walmart Canada. Besides, the more you sell, the higher your products rank.
Now that it is evident that Seller Performance Standards highlight clear opportunities, let’s look at the critical metrics required to meet as a Walmart Canada Marketplace seller.
Seller Performance Standards for Walmart Canada
Walmart Canada sellers need to abide by the agreements associated with ongoing performance to simplify the selling process and improve customer satisfaction.
Read on to learn about the calculation of these metrics and what you can do to ensure your scorecard is top-notch.
The Order Defect Rate
Of all the standards you need to meet, the Order Defect Rate is crucial. You must maintain an Order Defect Rate (ODR) at or below 15.5% to meet the minimal Seller performance standards on Walmart Canada.
Source: Walmart knowledgebase
Walmart Canada calculates your ODR for both 14-day and 90-day periods. Walmart updates it on the 1st and 15th of every month. But how does Walmart calculate these targets?
ODR is calculated by dividing the number of orders, including any of the defined “defects,” by the total number of orders for (90) days during the same period.
Overall Defect Rate = Number of Unique Defect POs (Cancellation + Return + Shipping) / Number of Unique POs for 90 Days
NOTE: The ODR is calculated per order. Thus, even multiple defects in the same order account for a single defect for ODR.
Understanding the Order Defect Rate
ODR relates to the issues which indicate a problem with your service or product quality and includes Order cancellation defects, Return defects, and Shipping defects.
Orders canceled after receiving an order from Walmart Canada are considered a defect. These defects are calculated by dividing the number of cancellations by total PO lines for the same (90) days.
Cancellation Defects = Number of Cancellations/Net PO lines for (90) Days
These cancellation rates substantially impact your business when they are canceled due to seller errors (inventory shortage, inaccurate content, pricing, etc.). You can have control over these defects by overlooking a few common scenarios:
It’s essential to maintain sufficient inventory to let shoppers buy the products they want. Going out of stock hampers the customer’s shopping experience and it also affects your sales. To solve this, the threshold limit feature of CedCommerce’s Walmart Canada Integration comes into picture. With the app, you can easily set a threshold inventory limit for your Walmart Ca listings. This helps you overcome the situation of going out of stock. Hence you can quickly replenish the inventory again and sell hassle free.
Appropriate product listings are imperative. However, uploading inventory updates can be tedious. The bulk upload feature of CedCommerce’s apps helps you avoid significant costly errors.
Additionally, you can also translate your Walmart Canada listings into French. This helps to improve your products’ visibility and enhances your reach to more shoppers. Just visit the translation services section available in the Walmart Seller Center and look for the products eligible for free translation services from Walmart and convert your listings into French.
Having updated prices for your listings across all the selling channels is a must. However, manual syncing invites the risk of human error and consumes much more time. Specific insignificant differences don’t matter a lot, but if you unintentionally enter $2 for a $200 item, you can be sure shoppers will bargain, and you will have to cancel the order(s).
Thankfully, with CedCommerce’s Price synchronization feature for your Walmart Canada integration, you can synchronize the price of your products across all the channels at once.
Often, shoppers find it annoying if the item they purchased isn’t available. Thus, it is mandatory to maintain accurate inventory in your Walmart Canada marketplace account.
However, it becomes a complicated task to maintain up-to-date inventory on each platform if you sell across multiple channels. Fortunately, the CedCommerce Walmart Canada Integration helps you avoid overselling by automating inventory sync across your channels in real-time.
Some of the online purchases might result in returns. This impacts your business, so you should include multiple images, provide detailed product descriptions, and regularly monitor product quality.
Return defects are calculated by dividing the number of returns by total PO lines for (90) days.
Return Defects = Number of Returns/Total PO Lines for (90) Days
Shipping Defects (Late Deliveries)
The time your orders take to ship significantly impacts your metrics at Walmart Canada Marketplace. Orders delivered after the Expected Delivery Date (EDD) come into this section. You must deliver the items on time to meet your shoppers’ satisfaction. Here’s how shipping defects are calculated.
Shipping Defects = Number of Late PO lines/Total shipped for (90) Days
The fulfillment performance relates to your delivery and the order tracking metrics on Walmart Canada. It relates to the fulfillment standards you need to meet.
Source: Walmart knowledgebase
Customer Service Standards
There are strict guidelines from Walmart Ca when it comes to customer service. To remain in good standing on Walmart Canada, it’s a must to abide by the customer service standards that Walmart has laid down. The below pointers will help you understand the major customer service standards that should be kept in mind while selling on Walmart Ca:
- You need to offer customer service to your Walmart customers for all your Walmart catalog.
- It’s a must to respond to all customer queries at the earliest and resolve them within 24 hours.
- When responding to customers, ensure to include all the internal customer service parties to have transparency in your responses. This helps Walmart know about the communication you are having with the customers.
- If customers need help related to in-store pickup, in-store return, or they haven’t received an order from Walmart Ca, connect them with the Walmart Customer Experience Team.
- You need to keep your contact information updated so that the customers can connect with you quickly in case of any help.
Walmart wants sellers to ensure everything that can help enhance customers’ shopping experience. Failure to provide the above-mentioned customer service standards can adversely affect your selling privileges at Walmart. In that case, Walmart can perform monetary adjustments from your account to satisfy the customers, impose selling restrictions, or temporarily/permanently suspend your account on the Walmart Canada marketplace.
Walmart strives hard to offer the best product prices to its customers. Walmart’s pricing policies help customers save money and live better. To offer customers the best prices, you must abide by Walmart’s Price Leadership policy. You will be considered to have violated this policy if customers can save some amount when they purchase the same product from any other seller on any different marketplace. This policy violation will lead to the unpublishing of the item from Walmart Canada.
If you adjust your product price following this price leadership policy, the product will get republished again on Walmart Canada.
Improve your selling experience with CedCommerce
The right seller metrics impact your growth on Walmart Canada and empowers you to delight shoppers. Building a large customer base by encouraging returning and new customers to make purchases enhances your product ranking and reduces cancellation rates. Thus, reducing your chances of Walmart account suspension.
Experience a hassle-free selling experience with the automated features of the Walmart Canada Integration solution, along with easy listing and syncing. Sellers with stores on Shopify, WooCommerce, Magento, Magento 2, and BigCommerce platforms can access these features right away.
Here is what some Walmart Canada sellers have to say about CedCommerce’s Walmart Canada Integration:
Tracking your performance in Seller Center
With Walmart Canada’s Seller Center analytics tool, you no longer need to guess around as it helps you monitor your seller metrics and track overall performance.
To access your performance insights:
- Log in to the seller center and navigate to Insights > Analytics.
- Click the seller scorecard and scroll the page to view different metrics- Cancellation Defects, Return Defects, and Shipping Defects, respectively.
To Sum Up
Walmart Canada never suspends your account unnecessarily. However, if Walmart Canada suspends you due to a lower seller score, you can always submit an appeal to the Walmart.ca marketplace.
Data brings clear transparency and helps you segment your selling journey. These seller metrics provide you with key data insights about your orders. Now that you are well aware of Walmart Canada’s key metrics, we wish you proactively work on the areas to improve your seller scorecard.
For any help, connect with CedCommerce. CedCommerce, Walmart’s Official Channel Integration Partner, will guide you on improving your Seller metrics. Also, the experts from CedCommerce are available 24*7 to help you with the best solutions per your needs. You can also connect with us through your preferred mediums, like Facebook, Twitter, or LinkedIn.