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About the Brand

Name: Nature’s Turn
Industry: Food, Organic Snacks
Location: United States

Nature’s Turn is a growing natural snacks brand focused on clean, freeze-dried, kid-friendly, and health-oriented food products. With a rising consumer base and strong appeal across grocery and wellness categories, the brand sought to scale its presence on Walmart Marketplace.

When Nature’s Turn expanded its operations on Walmart, the brand collaborated with CedCommerce to enhance catalog performance, execute structured advertising, and boost marketplace momentum. The goal was to increase sales consistency, boost discoverability, and support year-round growth using data-driven optimization and account management.

The Challenge

Before engaging with CedCommerce, Nature’s Turn faced several performance constraints on Walmart Marketplace:

  • Early-stage Sales Base

During onboarding, the brand had limited marketplace traction —

  1. GMV: $2,364
  2. Orders: 115

  • Need for Higher Discoverability

Organic visibility was inconsistent, and listing content required refinement to improve conversions and category alignment.

  • Scaling Demand Without Performance Drops

As order volume started increasing month over month, the brand needed structured support to maintain account health and prepare for larger sales cycles.

  • Lack of an Ads Framework

Paid campaigns were not yet optimized, requiring keyword strategy, campaign structuring, and budget alignment to generate positive RoAS.

The Solution

1. Catalog Optimization & Visibility Enhancement

CedCommerce refined listing content, keywords, and category accuracy to strengthen product relevancy in Walmart search.
Key actions included:

  • Keyword-focused improvements to titles and attributes
  • Better feature clarity to support conversions
  • Category alignment to strengthen algorithmic relevance

These upgrades helped Nature’s Turn increase visibility (1,153 orders; GMV $22,044).

2. Advertising Strategy & Performance Scaling

CedCommerce built a structured Sponsored Products strategy to expand reach and drive attributable revenue. Optimizations included:

  • Campaign planning based on high-potential SKUs
  • Continuous CPC and keyword tuning
  • Seasonal and demand-led targeting
  • Weekly monitoring to refine ad performance

Advertising Outcomes: 

  • RoAS: 6.42X
  • Impressions: 188M+
  • Ad Spend: $186,327.59
  • Attributed Sales: $1,195,670.19

3. Performance Management & Operational Strengthening

CedCommerce supported Nature’s Turn with ongoing account-health monitoring and operational order readiness. The team ensured:

  • Consistent order fulfillment and defect-free operations
  • Stable seller performance metrics
  • Month-over-month sales stability with no disruption during scale

This operational support directly contributed to the brand’s ability to grow from early-stage performance to 4,000+ yearly orders.

Growth Snapshot

During Onboarding — September 2023

  • GMV: $2,364
  • Orders: 115

January 2026

  • Orders: 102,614
  • GMV: $2,076,858.20

Walmart Advertising Performance

February 2024 – January 2026

  • Impressions: 188,007,345
  • Clicks: 609,297
  • Ad Spend: $186,327.59
  • Attributed Ad Sales: $1,195,670.19

The Outcome

Nature’s Turn saw significant marketplace progress as a result of optimized catalog management, strategic ad execution, and consistent operational support:

  • 102,614+ orders and $2,076,858.20 GMV achieved by January 2026
  • Ads program delivering high efficiency with a RoAS of 6.42
  • More than 188M impressions generated through strategic Sponsored Products campaigns
  • Strengthened listing visibility and product relevance across categories

The results validated CedCommerce’s capability in helping Nature’s Turn scale sustainably on Walmart Marketplace through precise catalog work, structured advertising, and ongoing account management.

Tags:
CedCommerce success story customer success Walmart Case Study