Holiday 2025 Has Early Shoppers, Cautious Budgets, and BNPL on the Rise: Is Your Store Ready?
Report summary based on the Ryder 2025 eCommerce Consumer Study The newly released Ryder 2025
China golden week 2021 is here! In the wake of the Coronavirus pandemic in 2019, global governments including the Chinese, have adapted to live with it. Under the mandate of vaccination, international travel restrictions have eased in a few countries.
Golden week marks the onset of a 7 day-long holiday wherein almost all country operations are shut down. The first day is a celebration for the formation of ‘People’s Republic of China’ also known as ‘National day’ by the locals. The holiday week starts off with an enthralling celebration of country strength and confidence. Golden week (starts with Independence day recognition) also gives the citizens a chance to relax and take a break from work!
Retailers have had a hard time since the pandemic started (especially, the brick and mortar owners due to the necessity of ‘contactless selling’).
This blog will talk about how one can prepare for the golden week to maximize selling and engage more traffic!
Holiday seasons are usually the busiest. This puts in more retailer efforts and makes more sales. China golden week 2021 is one such holiday that gives out plenty of reasons for retailers to sell online.
Below discussed are few such benefits:
Sellers from the Southeast Asia region need to choose mediums that are eligible for cross border selling from their region. Such decisions can be undertaken after analyzing factors like marketing pattern, nature of the market, investment options and many more.
The world is gradually adjusting to this pandemic. Port and shipping services, therefore, have resumed their operation too. China golden week 2021 just might be the best e-tailer chance to increase sales.
Now that you know the benefits of selling during the golden week, let’s talk about strategies to do so! E-tailers should be cautious about their selling techniques. During any holiday season, sellers are busy dealing with the ‘other half’ of retailers selling i.e. post-order process.
Therefore, it’s helpful to proactively decide an appealing selling pitch. The ‘pitch’ should have such variations that it can adjust according to its target audience.
Few strategical tips on how to sell during this golden week are as below:
A retailer website that takes too long to place an order (due to overcrowding of buy variables) might be instantly regretted! Hence this might further close any space for retention of that shoppers. A simple ordering procedure like this, might be preferred more than other shopping mediums.
Baidu can be used as a tool to find, both local and international trends around. Such knowledge can be further extended by retailers to focus on the right region, pre-plan the right product pitch for the right kind of target audience.
Want to know more about retailer planning for holidays? Read this blog!
To sum it up, China golden week 2021 seems to stick up to its name! It is a golden chance for e-tailers, especially the ones severely impacted by the pandemic, to sell a variety of products online, from anywhere in the world.
Marketplace solutions for Taobao, Tmall and many more, by CedCommerce are easy and affordable!
A CedCommerce integration solution for understanding the selling process on Vipshop gives you a seamless selling experience. Learn more about it here!
So hurry up and get your ‘holiday sales’ game on, right now! In case of any query or support, reach out to CedCommerce for prompt assistance.
Report summary based on the Ryder 2025 eCommerce Consumer Study The newly released Ryder 2025
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