Amazon 2025 Fee Updates: What New Referral and Fulfillment Fees Means for Sellers

Amazon has announced its 2025 FBA and Referral Fee updates, focusing on fee stability, cost reductions, and new incentives for sellers. These updates come as a relief to sellers facing inflationary pressures and operational challenges, signaling Amazon’s commitment to simplifying cost structures and fostering seller growth. Here’s everything you need to know about these Amazon referral and FBA updates for 2025 and how you can make the most of them.

TL;DR of the Amazon Fee Updates for 2025

1. No New Fee Types or Increases:
   Amazon will freeze referral and FBA fees at their current rates, ensuring predictability for sellers.
2. Fee Reductions for Bulky Products:
   Effective January 15, 2025, inbound placement service fees for large bulky-size products will be reduced by an average of $0.58 per unit for minimal split shipments.
3. Fee Waivers for New Products:
   Products enrolled in the FBA New Selection Program will have their inbound placement fees waived for the first 100 units per new ASIN, applicable for shipments created between December 1, 2024, and March 31, 2025.
4. Enhanced Incentives for Sellers:
   New sellers will receive $400 in fee credits when they send their first shipment within 90 days of listing their product.
   Targeted fee discounts will be introduced for high-demand, low-selection products to encourage broader product availability.

Amazon’s 2024 fee updates introduced complexity with changes like separating inbound and outbound fees, lowering costs for low-priced products, and encouraging sellers to adapt their operations. In contrast, the 2025 updates focus on stability by freezing fee increases, avoiding new fee types, and introducing targeted incentives like fee waivers and reductions.

This shift reflects Amazon’s effort to balance cost-efficiency for sellers with streamlined operations. Together, these updates aim to foster seller growth while improving the customer experience.

Quick Breakdown of Amazon FBA Updates 2025

Amazon Product Size Fee Breakdown for 2025

(Source: Amazon Seller Central)

Incentives for Sellers 

New Selection Fee Waiver

• Details: Waives inbound placement service fees for first 100 units per ASIN.
• Eligibility: Enroll in FBA New Selection Program.

New Seller Incentive

• Details: Offers $400 in fee credits for sellers shipping their first inventory.
• Eligibility: First shipment sent within 90 days.

Amazon-Optimized Splits

• Details: Removes inbound placement fees for shipments meeting specific carton/pallet requirements.
• Eligibility: Follow packaging guidelines.

Quick Cheat Sheet for Amazon Sellers in 2025

• Use Amazon-Optimized Splits:
  Reduce fees by adhering to Amazon’s packaging requirements, such as identical cartons or pallets with consistent item quantities. This option is ideal for high-volume shipments, ensuring cost-efficiency and faster inventory placement.
• Enroll in FBA New Selection Program:
  Waive fees for up to 100 units of new ASINs, giving you cost savings when introducing new products. This is a great way to test new inventory while minimizing upfront costs.
• Plan Costs with the Revenue Calculator:
  By utilizing this updated tool (available November 2024), you can estimate fees based on size, weight, and shipment splits Consequently, this will help you optimize margins and, in turn, avoid any unexpected costs.
• Optimize Shipping Plans:
  Create separate shipping plans for standard, bulky, and special-handling items to reduce fee complexities. By organizing your shipments this way, you not only streamline your process but also increase your chances of qualifying for the most cost-effective inbound placement options. Ultimately, this strategy helps you save on fees while optimizing inventory placement.

Did you know? Amazon just launched Amazon Haul, a discounted marketplace designed for unbeatable deals. Learn about it here!

Planning to Go All In? Here’s How CedCommerce Can Help

If you’re planning to capitalize on this Amazon fee update in 2025, you can expand your sales journey beyond just the Amazon marketplace. While you strategically place your inventory and save more in 2025, you can also leverage Amazon MCF to manage your fulfillment across any channel. By effectively clubbing the multichannel sales strategy to your business on Amazon, you can increase your sales by up to 38%.

Here’s how CedCommerce can help you dominate the eCommerce space in 2025:

• Leading integration capabilities that help you expand to more than one channel!
• Bringing effortless fulfillment experience to your sales channel with CedCommerce’s Amazon MCF Connector.
• Best listing optimization and promotional services to deliver the best ROI for your business.

Source: Amazon Selling Partners