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In the last Q4 sales season, mobile witnessed a staggering $25 billion worth of GMV sold. Although it was lower than the desktop, the trend is likely to change in favor of mobile in the years to follow. Therefore it’s quintessential to get ready for a great mobile buying experience.

 

As per a study conducted by comScore, the users spent 69% of their media time on the smartphones. This insight only gives us an idea as to how crucial mobile is to retailers and marketers. Also, it found that 50% of the time will be spent on the use of mobile apps. Also, mobile will receive the 80% of the internet traffic.

 

In the wake of these studies and past Holiday Sales season data, we searched through the internet and interacted with our clients to offer you the tips to implement to drive great mobile buying experience. Some of the tips are based on the Survey Conducted by Paypal in Q1, 2018.

 

Tips to optimize mobile buying journey

 

Bonus Tip:

Add a CTA for SMS to your website and marketing emails in an attempt to get opt-ins prior to the holiday season. SMS marketing messages have a staggering 98% open rate.

 

Conclusion:

Mobile first is no more a mantra. Leave the buyers alone, if your website is not mobile friendly you’ll have trouble finding your search results in the search engine rankings, so you’re gone for good.

More from CedCommerce:

  1.  Marketing tactics to prepare you for festive shopping promotions
  2.  Tips on creating Return Policy for ecommerce store
  3. 5 tips to create a great Desktop Buying experience this Festive Season
  4. International Shipping Tips to make it Easier this festive season

 

Tags:
5 trends that are changing the face of m-commerce mobile buying journey mobile commerce growth mobile ecommerce trends mobile shopping trends 2018