Amazon launches AI Powered ‘Interests’ Feature to Improve Shopping Experience
Amazon launches AI Powered ‘Interests’ Feature to Improve Shopping Experience
In the world of eCommerce, visibility is everything—and Walmart Marketplace is no exception. With thousands of sellers competing for customer attention, understanding the Walmart search algorithm can mean the difference between making sales and getting lost in the crowd.
But how does Walmart rank products? And more importantly, what Walmart SEO strategy can sellers implement to rank higher and boost conversions?
In this guide, we’ll break down the Walmart search algorithm and share proven Walmart SEO strategy, including how CedCommerce’s integration app can help sellers effortlessly comply with Item Spec 5.0, improve product discoverability, and streamline operations.
What is Walmart SEO?
Simply put, Walmart marketplace SEO refers to the strategies and techniques sellers use to optimize their product listings and increase visibility on the channel. The Walmart search algorithm prioritizes products based on relevance, performance, fulfillment speed, and customer experience. Unlike Amazon, which focuses heavily on sales velocity, Walmart SEO emphasizes the customer shopping experience when ranking products.
Your product title and description are Walmart’s first impression of your product. A well-optimized listing helps the algorithm understand your product and match it with the right shoppers.
Customers shop with their eyes first! High-quality visuals can increase conversions by 50% or more and directly impact your ranking.
How CedCommerce Helps: With our integration app, sellers can easily manage rich media across all Walmart listings from a single dashboard—no manual uploads required!
Shipping speed plays a huge role in product ranking and Buy Box wins. Walmart prioritizes listings that offer fast and reliable delivery options. The faster you can deliver, the better your chances of ranking higher in the Walmart Search Algorithm.
How CedCommerce Helps: Our integration app supports WFS and Two-Day Delivery, allowing sellers to enable fast shipping settings in bulk and stay competitive.
Mistake 1: Poor Keyword Optimization
A weak Walmart SEO strategy often leads to missed opportunities in ranking.
Fix: Find and apply high-performing keywords.
Mistake 2: Low-Quality Product Images & Incomplete Listings
This not only hurts conversions but also limits the effectiveness of your Walmart Marketplace SEO efforts.
Fix: Upload rich, high-resolution images and enhanced content
Mistake 3: Slow Shipping & High Order Defects
Fix: Enable WFS & Two-Day Delivery through CedCommerce to meet Walmart’s fulfillment standards.
Mistake 4: Ignoring Customer Feedback
Fix: Actively monitor reviews and address negative feedback. CedCommerce’s app syncs order & return data to help sellers improve customer satisfaction.
Walmart search algorithm is constantly evolving, but by optimizing your listings, improving fulfillment speed, and leveraging enhanced content, you can rank higher, sell more, and outperform competitors.