Amazon Brand Registry Made Easy: Everything You Need to Know
With millions of sellers on Amazon, protecting your brand has never been more important. Counterfeit
The launch of new Amazon SP API and the depreciation announcement of the existing MWS API of Amazon has created some serious befuddlement that today permeates every member of our so-called Amazon selling community. Amazon’s vision behind the migration to the next-generation API is to encourage developers to use the latest technology and features, which will benefit both selling partners and customers. But there is a downside to this announcement which is that sellers have to migrate all MWS applications to SP-API within a strict deadline, or else they will not be able to access full features such as Orders, Reports, Merchant Fulfillment (MFN), products, etc.
Amazon has released a detailed announcement with several depreciation deadlines for different cases. This blog piece will further make it more affable for sellers to understand the effect of this announcement. Also, to figure out how they can adapt to it and avoid any discontinuity to their current selling campaign by migrating to the latest SP API.
The CedCommerce support team is just one call away, in case you wish to clear up doubts on migration to SP API – Schedule a Meeting
So without further ado, let’s begin with a few basic questions that must be squirming through your minds.
In the words of Amazon, the Selling Partner API is a REST-based API. It further helps Amazon selling partners programmatically access their data on listings, orders, payments, reports, and more.
Compared to the previous API applications, using the Selling Partner API will:
There are 2 simple cases for sellers selling on Amazon:
Now let’s understand both cases in detail
For sellers who have not migrated to SP-API and using a third-party seller account will face the following issues:
NOTE: The bottom line of the above 5 deadlines is that for sellers using a third-party Amazon seller account and have not migrated to the new SP API will start facing the restrictions from July 2022, and by the end of 2022, the entire process will get to a halt.
Don’t wait for the end – start migrating to SP API today
The sellers who have a self-authorized & private application are given a bit of relaxation in terms of strict deadlines for migration.
For sellers who have not migrated to SP-API:
NOTE: It is advisable for sellers to directly confirm with Amazon regarding the type of Developer account they are currently using. In case the account is private, sellers need not hurry until the next year (2023). But in the case of a third-party developer account, they are required to take action before the end of July this year (2022) for uninterrupted selling.
Follow this step-by-step guide to understand how to migrate your store from Amazon MWS to SP-API
Book a migration slot with CedCommerce, and we will take care of the rest.
In this tech world, upgrade is the only thing that’s constant. Upgrade is also the only way to experience security fixes, new or enhanced features, or better compatibility. So as a seller, you have to keep up with the upgrades, or else you will fall behind others. Like it or not, the Amazon MWS API is ending, and so are the functionalities associated with it with the hopes of giving you something better. Therefore, migrate to the new SP API today and keep your Amazon store to its full potential.
With millions of sellers on Amazon, protecting your brand has never been more important. Counterfeit
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