shopify store setup guide
This Store Setup Guide is All You Need to Build a Dynamic eCommerce Store with Shopify!

This Store Setup Guide is All You Need to Build a Dynamic eCommerce Store with Shopify!


Running short of time? Get PDF of the blog in your mail.

Play Now

You don’t have to be an expert to set up your online store on Shopify. Everything is confined within Shopify’s ecosystem. You need to pick suitable elements and create your store. This Shopify store setup guide will provide a microscopic view of how you can tweak your store’s homepage, collection page, product, and checkout page. If you want to know the ins and outs of setting up a Shopify store, then you are at the right place.

Shopify Store Setup Guide to Create Engaging Homepage –

Visitors should be able to know what all your store is offering as soon as they land on your store’s homepage. According to research, visitors spend 10-20 seconds on the homepage. As a result, the first 10 seconds are of utmost importance. The points mentioned below will answer how to set up a Shopify store’s homepage so that visitors react – “Wait a minute. This looks cool!”

Begin with a Simple Pop-Up – The best time to use a pop-up is in the starting when a visitor is about to begin their shopping journey. Not all users like to see the pop-up in the middle of their journey.

Pop-up an essential element of shopify store setup guide

Pop-ups can be used in dynamic ways. For example, you can ask visitors to subscribe to your newsletter to avail discounts by sharing their email address or a sweet welcome message. It might take a few strokes of luck if you use pop-ups without a clear intention and placement strategy. Use pop-ups wisely, and your visitors will interact with them.

subtle use of pop-ups in setting shopify store

Sniff the Art of Copywriting with Banners – It is not wrong to say that products are the focal point of your Shopify store. In the same way, banners of your store are showstoppers. When setting up your Shopify store, don’t forget to add banners to your homepage section.

Just like pop-ups, you can utilize banners in unimaginable ways. From talking about your brand to featuring the latest products – don’t be shy to express the excitement of your store through beautiful banners. Shopify store setup guide is much more than just adding products and creating collections. It should also be about how you can subtly feature your products. And banners solve this purpose. Spurred on by the impact of copywriting, here’s how our idea merchants are using banners to hook shoppers –

Shopify stores that use banners to hook shoppers attention

Feature the Best – You can create countless sections blocks and feature your products. But ask yourself, is this a wise choice? Visitors spend 10-20 seconds on your homepage and then navigate to other pages of your Shopify store.

If you feature too many products on your homepage, then you’re killing the true magic of featured products. Thus, come up with a list of 5-7 products, feature them, and keep changing them from time to time. This is one of the rare mantras of setting up a dynamic Shopify store and never feels monotonous.

How to Set Up Shopify Store’s Header & Footer Menu?

The header menu tells everything about what you are selling. Thus, you should know the difference between overdoing and doing a little less. Here’s a pro tip for designing your store’s header menu –

Create responsive, vertical or horizontal aligned header menues!

By default, Shopify has 2 predefined clickable menu items. Follow this Shopify store setup guide to setup header menu –

  1. From your Shopify Admin, click on Online store > Navigation.
  2. In the navigation window, click on the main menu.
  3. Click on the add menu item and type in the name of your clickable menu item.
  4. Click on the link text field to link a pre-existing collection page.
  5. In case you don’t want to link a page, then you can type #

Point to remember – The menu’s placement and style depend on your store’s theme. Don’t forget to consult our team of Shopify experts who can help you choose the theme for your Shopify store.

Dissecting the Anatomy of Product Pages –

Everything you do in your store, you do it with the hope of seeing visitors reaching product pages. Visitors who make it to the product page represent your hard work and dedication.

How would you feel if things got messed up at this stage? It sure is nightmarish thought. Here are some ways to break the mold and revamp your store’s product pages. After all, the question shouldn’t be how to set up your Shopify store. The question should be – how you can do it better than your competitors.

Cozy Background Color – Product pages are the spotlight of your store because that’s where customers connect with your products. It is highly advisable to keep your product page minimalistic and focus on the product itself.


Always have a white-colored background. The white color helps customers focus on the product images, title, and description.

With Subtle Title & Description – Title & description are the key focus areas of a product page. Think of a visitor who is unaware of your product. Soon after scrolling the images, they would like to know what the product is about, its features, etc. As a result, you must talk about your product and convey crucial information. Keep these things in mind while you upload products –

  1. Product photography.
  2. Product title should have a catchy name with specifications. All to be concluded within 20-70 characters.
  3. Descriptions can be as long as 300 words and there is no limit. If you are writing a 150-300 words long product description then it will add weight to your store’s SEO.
  4. Tags – If you’re selling numerous products then you can have a standard tag format. You can use up to 250 tags for each product with a 250 character limit. However, keeping tags under the 16-25 character limit is highly advisable.

Builds Trust & Confidence – Many studies have shown that shoppers necessarily check reviews and testimonials before placing an order. A good product description with high-quality images is not enough to create an impact. Always have social proof, testimonials, and review sections added to your product pages.

how to set up Shopify store with product reviews, testimonials

2 Killer Techniques to Create Collection Pages –

Collection pages are linkable pages where you can group your products and make a lovely collection out of them. Here are some common examples of collections –

  • On-sale items.
  • Seasonal products.
  • Apparels for men, women, and children.

Grouping products shouldn’t be the critical focus of the Shopify store setup guide. The focus should be to,

Create Relatable Collections – Don’t create collections anonymously. Apply logic, emotions, and strategy to it. There is no point in grouping kids’ products with that of adults.

When creating collection pages, you should think from your customer’s view. What collections are they willing to see? How should I bundle products in a way to add more value? Once again, setting up a collection page is easy but it would be great if you can make them clickable, viewable, attractive, and valuable.


Each Collection Must-Have AtLeast 10 Products – Although there is no minimum and maximum limit of adding products to collections. But a collection with less than 10 products is of no use. If shoppers don’t have options to choose from, don’t expect them to spend more than a minute on that page.

How to Setup Your Shopify Store’s Checkout Page?

And lastly comes your store’s checkout page. Till now, you have introduced utmost creativity, credibility, and logical flow to your Shopify store. But if you’re casual with the checkout page then you might lose a good chunk of conversions.

But the question arises – how to create a seamless checkout experience? With Shopify by your side, you can customize your store’s checkout experience in the following ways –

  1. Upload background images.
  2. Add a logo.
  3. Add an image or color to the main content area.
  4. Change the color of the form fields.
  5. Check the font on the checkout page.
  6. Change button and access color on the checkout page.
  7. Add custom functionality to the post-purchase page at checkout.
  8. Customize your checkout style.
  9. Set up tipping option.
  10. Translate the checkout page.

This is unbelievable, right? Every big and small tweak is possible with Shopify’s all-new theme editor. Here’s a simple example of how you can add a background image –

  1. From Shopify admin, go to settings > checkout.
  2. In the style section, click customized checkout to open the theme editor.
  3. In the banner section, click upload image or select an image from the recent uploads.
  4. And you’re done!

Do you want to streamline and customize your Shopify store’s checkout page? Drop a message to our Shopify experts who can flip your checkout page and unleash its true potential.

CedCommerce Has Been Adding Value to Shopify Store Setup Since 2019 –

One crazy thing about the Shopify ecosystem is that it is highly dynamic and from time and again, it brings strings of spine-tingling updates. As a merchant, it isn’t easy to tack your business, study what’s happening around Shopify’s ecosystem and how you can upgrade your store.

This is where CedCommerce comes in handy. Our team of Shopify experts not only have answers that unbox the mystery of how to set up a Shopify store but they are also one message away if you need business strategy guidance or custom commerce experience.

It isn’t wrong to consult industry experts. After all, businesses don’t gear up on a single day and not by one single person. Businesses are like lego games – one block at a time with a team of talented minds. If you’re managing your store with Shopify or if you wish to start one then don’t forget to consult our energetic team of Shopify store developers.

Wild Questions & Convenient Answers –

Before we bid adieu we thought of compiling a FAQ section with the best answers. These answers are coming straight from our team of Shopify experts.

How difficult is it to set up a Shopify store?

It isn’t challenging to set up your with Shopify. The store setup journey is compelling as you progress through the Shopify store setup guide. There is much more than just adding products, choosing a theme, creating collections, and launching your store.

If you want to see your Shopify store as a leader in its niche then you should creatively utilize its ecosystem. Depending on your business, products, and vision, you can add eCommerce dynamism. But how you’re going to do this? Simple. Connect with our team of Shopify store experts.

Can I set up my Shopify store by phone?

Yes, you can install the Shopify app, log in to your account and operate your store through your smartphone. However, we advise you to set up your store through a laptop so that can view the changes on a widescreen which will give clarity of how things are progressing.

What should I do to make a good Shopify store?

Well, there are many things that you can do. Bur firstly, be clear about your customers, brand, and product placement. If you have clear aesthetics then everything else is just a matter of some clicks.

You can include the following things your Shopify store to flip its look-and-feel –

  1. Switch to Shopify store 2.0.
  2. Add a user-friendly theme and customize it as per your needs.
  3. See to it that your Shopify store is in-line with Google’s core web vials.
  4. Back up your store with Shopify & Google analytics.
  5. From time to time, consult Shopify experts and discuss the scope of improvement.

How do I customize my checkout page?

All you need to do is, log in to Shopify admin and tweak your checkout experience with Shopify’s theme editor. As mentioned previously, you can do wonders with your checkout page like change banners, fonts, and add custom functionality.

You can follow these step-by-step instructions and customize your checkout page. Our team of store experts would love to add value to your business in case you’re looking for an experienced opinion.

Summing Up –

This was all about the Shopify store setup guide and how you can set up your store’s various elements and pages. You don’t have to be an expert for all this but in case you need someone, then CedCommerce is a message away!

About The Author

Leave a Reply