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Singles day is the world’s biggest shopping day that falls on 11th November and attracts customers and sellers alike. It has witnessed double-digit YoY growth every year since the start of its journey.
Hence, opportunity and competition both rise to an epic level.
The mega shopping event that originated in China has now gripped the entire globe with a shopping spree. Singles day 2021 will see record-breaking sales surpassing the previously set benchmark of $74.1 billion.
As a pro merchant, a question in your mind would be about how I can increase my store sales during Singles day 2021.
With that said, here we take a deeper dive into key areas that need to focus on attracting customers and boosting conversion rates.
It is Probably the best marketplace to sell your products during Singles day. Their strategy last year to connect sellers and buyers during the mega shopping event resulted in 40 million visitors and 1 million items getting sold in the first hour of the sale.
The total count of transactions on Lazada for Singles day 2020 was a whopping 400,000. Moreover, Lazada CEO Pierre Poignant confirms that Lazada’s customer base is the largest in Southeast Asia and is still keen on taking it to over 300 million consumers.
I know you might be eager to sell on lazada and explore nitty-gritty details on enhancing product visibility among the buyers.
Another popular marketplace of Southeast Asia that cannot be forgotten during singles day 2021. Last year it sold 200 million products which was 185% more than those sold during the singles day in 2019.
These figures indicate that popularity and ease of shopping on Shopee are on an unprecedented rise.
With that said, you have an opportunity to achieve high sales by selling on Shopee in a hassle-free manner.
During Singles day 2021, Taobao successfully convinced 492.79 million people to visit for shopping.
Another reason that makes it the perfect platform to sell is US$7.5 billion transactions that happened in mere first 30 minutes of the Taobao presale campaign.
A Chinese B2C platform that witnessed 583,000 orders in a matter of one second during the peak of Singles day last year. Getting your items listed on Tmall lays the foundation for an incredible amount of sales.
Singles Day 2021 will be the 12th version of the world ‘s biggest ecommerce shopping event. Customers have loved it for a decade. On 11 11 singles day, the festive fervour will kick in, putting shoppers on a shopping spree.
The immense joy of shopping can drive them to buy products they are crazy about or have been craving for really long but waiting to buy at an attractive price.
Here’s a comprehensive list of products that will attract customers to your store during the singles day.
A thing to remember, nobody other than a bachelor will relish the day. Moreover, feeling connected with the theme of the singles day, they will look for items to celebrate the singlehood.
Yes, the reason behind USD 6 Billion in revenue during last year’s single’s day was live streaming. Leveraging the huge potential of live streaming can be a game-changer. After all, it is one of the most effective methods available that will keep more customers hooked on your website by extending the visibility of the products.
The USP of live streaming is that customers can buy from the video without leaving the live stream.
During Livestream, create a sense of urgency. It keeps customers on their toes and ready to make purchases.
Allocate some time for discussion with the audience. Make shoppers feel they are an integral part of the brand, and their feedback is highly valued.
Popshop Live, Smartzer, Bambuser, Whatnot are popular Livestream platforms that allow connecting with loads of shoppers eager to buy.
Live Streaming is a Mega-Trend That Seller Shouldn’t Resist And Jump In Without Delay
Image credit: chinadailyhk.com
Website downtime can cost you an unimaginable amount of loss. It will sink your ship despite having lucrative deals and listing best-in-class products. Here’s how to deal with a traffic tsunami during Singles day 2021.
After all, there can be an increase of up to 20x in terms of traffic during a massive shopping festival like Singles day.
image credit: bigcommerce.com
Hence, it’s the right time to reach out to them with the above items (of course, with lucrative offers, so they pay heed and you easily lure them) can make the deal happen.
Experience Hassle-Free Selling with Power of Automation
Let The E-commerce Experts Empower Your Store For Seamless Selling this Singles Day
11 11 singles day is the biggest of all shopping festivals in many aspects. It has the potential to fetch customers in a quantity that can beat visitors on Black Friday, Cyber Monday, and Amazon Prime Day combined.
Preparing for singles day by adhering to aforementioned tips means gaining surprisingly high product visibility and serving customers with seamless shopping experience that results in customer loyalty.
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