Etsy has continuously been on and off popularity charts of various sellers. This hot and cold attitude of the sellers is, what always keeps Etsy in the news. In this blog, we are going to go through seller experience on Etsy and also pro tips by Etsy sellers that have successfully been running their Etsy store.
But before the whole rumble let’s just have a brief look at what is Etsy.
What Is Etsy?
Launched in 2005, Etsy was something that we can call a breath of fresh air in the eCommerce industry.
Etsy popped up as a platform solely to promote handicraft sale. Etsy is an eCommerce multivendor website for all those people who want to sell customised stuff and handicrafts and also who want to sell materials for any kind of handicraft.
It has since been a growing podium for such sellers. Amazon and eBay have tried to topple Etsy off its position but they didn’t prove to be a competition.
Etsy has multiple sellers who have established their own business on its platform and there are still more who are looking forward to rooting in their business on Etsy.
Prior to uncovering the seller experience on Etsy, let’s see how sellers perceive this platform.
As you can see, the sellers still pick Etsy as compared to Amazon or eBay. They also have a good reason as to why they prefer Etsy and suggest others as well.
Moving on, here is what some booming sellers have to say-
Seller Experience on Etsy
Phil Forbes who is a digital marketer in Packhelp says that it’s no use in lowering the price of items unreasonably to attract more customers. One should not compete on price. (Source: Fitsmallbusiness)
Sara Hull and Phil Miner from Rock and Salt recommend focusing on Keywords. They say if you want to be found amp up your keyword game, you can use keyword tools to hunt the strongest keywords. (Source: Fitsmallbusiness)
Anya Miller the founder of Jewellery Shopy 360 has a brilliant suggestion, she says that one should always renew their listing and stay relevant. The reason, one may not be able to make any sale at their first week on Etsy, in such a case their ranking may fall and they may surface up less often in search results, in that case renewing the listings and staying relevant makes up for it and can help the seller to surface up more often in the search results. (Source: Fitsmallbusiness)
Deborah Rogers owner of Izzy Rose Shop stresses on the fact that sellers should find their niche and keep adding products. She also stated that when she started selling miniature teddies, they sold more than the rats as people bought them as a part of dollhouse accessories. From which we can conclude that it is very important to select the most suitable category for the items as well. (Source: Fitsmallbusiness)
Laura Kilgore of Beautifulmesh tells that it is quite necessary to take various steps for customer engagement if one really wants their products to sell.
Strong SEO, usage of other social media accounts for inbound linking, great product pictures etc. these are the key to engage customers in every possible way.
Roza Khamitova of Shovava has some tips that may seem minute but can help sellers a great deal.
- She says sellers should coordinate the colour pallet of the shop background with the items being sold in their shop.
- Sellers should also keep in mind that they should use all 10 picture slots available per listing, to showcase their items from every angle.
- While taking pictures of your products, take close-up shots. Shots taken from far can give an idea of the size while the close-up shots will give an idea of the texture of the item.
- Use natural light, shoot the pictures outdoor or near a well-lit window.
These are the hacks that were used by these high selling shop owners on Etsy, apart from these tips use your own creativity and ideas. You must remember that while trying to generate relevant organic traffic for your shop you should not leave a single rock unturned. Try every marketing and promotion tactics that you think can help you out.