How to sell on Amazon Saudi Arabia
How To Sell On Amazon Saudi Arabia – The Heart Of eCommerce In The Middle East

How To Sell On Amazon Saudi Arabia – The Heart Of eCommerce In The Middle East

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Hey Folks, if you landed on this page just to learn about how to sell on Amazon Saudi Arabia then please click here to scroll down to that specific section. BUT if you want to understand the bigger picture behind the launch of Amazon Saudi Arabia and how it will rise up as a conglomerate of eCommerce in the Middle East then please continue from here.

The Launch Of Amazon Saudi Arabia:

The much-awaited dream for Saudi Arabian natives finally came true when Amazon.sa went live on Wednesday, June 17, 2020. The fully operational website is now up and running across the heart of the middle east.

Amazon Saudi Arabia Website

This much-anticipated moment certainly is the rise of a new era to Arabian and middle eastern e-commerce. Also, the inclusion of Amazon in the Saudi Arabian region will not only serve as a boost to middle eastern e-commerce but will help them to compete on a global scale.

But how is it possible?

Yes, I can understand what you are thinking.

The Conflict Before The Launch

There were a few rumors going around regarding the conflict involving Jeff Bezos and Saudi Crown Prince Mohammed bin Salman. But thankfully that did not affect the launch of Amazon in Saudi Arabia, not at all.

Also, a major reason why this launch happened so smoothly is that Amazon has teamed up with the current largest online retailer in Saudi Arabia – SOUQ.com. Experts believe that Amazon.sa has already paved a smooth way by eliminating its biggest competition.

Therefore to understand even better you must first learn about the Souq-Amazon deal.

The Souq-Amazon Deal

Souq and Amazon relationship in the Middle Eastern region has been like two birds of the same feather who flock together.

You must remember that a couple of years back when Amazon made a move on the UAE eCommerce market and Souq.com joined hands to make it possible.

Well, this is just the same. Or should I say similar?

Amazon and Souq.com have struck a similar kind of deal in the Saudi Arabian kingdom where Amazon.sa will replace/take over the legacy and rise as the most dominant online marketplace in Saudi Arabia. This will enable the previous Souq retailers to easily sell on Amazon Saudi Arabia as all their products will be migrated here.

Many sources reveal that Amazon has acquired the Dubai-based Souq.com in an estimated $580m deal.

You must be very curious to know about how the introduction of Amazon.sa in Saudi Arabian region will impact common customers and sellers.

Takeaways from the Launch of Amazon.sa

To make this news more affable we did some background research pertaining to this scenario. We have come up with these cool facts about Amazon.sa:

Global Expansion:

Notably, the Arabian marketplace would be Amazon‘s 18th global marketplace after the launch of Amazon Netherlands at the beginning of the year. This expansion also is a step towards claiming the title of an undisputed leader in the global marketplace.

34 Wide Range of Categories:

Amazon.sa is launched as a complete marketplace that sells products under a broad range of 34 categories and hundreds of sub-categories. The product category includes all the top-selling categories on Amazon including electronic accessories, clothing, sports, games, etc.

Local & Global:

Amazon.sa includes millions of products from local and international companies. This means that Saudi Arabian marketplace is now accessible for global sellers via Amazon.

Available in Arabic and English:

The Amazon.sa site offers Arabic and English, on both the shopping app and on the website. This will make it possible for them to progress not only in local but also in the global arena.

Traffic Redirection:

The Souq.com website visitors will be redirected to Amazon.sa. This will serve as a headstart for Amazon in the region. Sellers from Souq.com will be migrated and they can start selling on Amazon Saudi Arabia without doing any heavy lifting.

Timely Delivery:

Amazon.sa will provide the next day delivery service as well as same-day delivery service (for extra charges) in a limited region.

Customer Support in Local Language:

Amazon.sa will be offering the customer support service in two languages – Arabic and English.

No New App Required:

Customers will need not to download any new apps to access Amazon.sa.

Is Amazon.ae and Amazon.sa different?

Yes, Amazon.ae is the domain under which Amazon sells in UAE which was launched last year whereas Amazon.sa is specifically for the natives of Saudi Arabia. However, both sellers and customers from either country are invited to do business on both platforms.

You can start selling on Amazon Saudi Arabia from any part of the world. All you need to do is register yourself under Amazon.sa as an Amazon seller or Vendor.

You must be wondering – since these countries are so close to each other then why different domains?

Well, the answer to this question is that – Amazon’s long term goal is to rise up as the only marketplace in the Middle east. After conquering UAE and Saudi Arabia, Amazon is now planning to make a move on Egypt. You can expect Amazon Egypt in the next year.

Coming back to our original topic, Amazon’s debut in Saudi Arabia. Let’s learn how the community responded.

Experts Reaction Behind The Launch Of Amazon Saudi Arabia

Ronaldo Mouchawar, the newly appointed vice president of Amazon in the Middle East and the co-founder of Souq issued a statement on the launch of Amazon Saudi Arabia – “Today marks a milestone with Amazon.sa. We want to offer customers the ability to shop within a broader range of local products.”

Our Multichannel Selling Expert Mr Deepak Gupta shared his views on the launch of Amazon.sa – Amazon is a boon for growth-minded online sellers who are looking to expand their selling campaign in the middle eastern region. It would be interesting to find out how other competitors will react to the introduction of Amazon in the region.

How to Start Selling on Amazon.sa?

To Start Selling on Amazon.sa follow these basic steps:

  • Go to Amazon.sa website and click on sell on Amazon
  • Click on the Register Now button to become a new seller on Amazon.
  • You’ll be redirected to the registration page where you need to enter your basic details like name, email address and passwords
  • After verification one of the Amazon.sa will consult you with the further process or registration.
  • Once all the formalities are done you are provided with your very own Amazon.sa seller account.
  • Upload your products on Amazon either manually or by integrating your Amazon.sa seller panel with your store.
  • Once your products are listed on Amazon.sa you can start accepting orders directly from the panel.

Note: To Start Selling on Amazon Saudi Arabia, you either can follow this long 7 step process where you’ll have to do a lot of work and effort. Or as an alternative, you can ask us to help you build your store on Amazon.sa.

Also you can hire us for successful onboarding by clicking on this link. Just say the word and we’ll take care of the rest.

That’s not it!!

Benefits of Selling With CEDcommerce:

There are some additional benefits of Selling on Amazon.sa with CEDcommerce:

In fact the longer you wait, you are losing potential customers and a golden opportunity to set a firm foot as a successful online seller. Register yourself and start selling on Amazon Saudi Arabia today.

So let’s dive deep into the topic and understand how Amazon will prove a significant game-changer in the Middle East eCommerce

How is the launch of Amazon.sa will affect eCommerce in Middle East?

Demographic coverage:

Saudi Arabia is the heart of the middle east. It is not only the third-largest population in the Middle East but also the second-largest internet user population. The launch of Amazon in Saudi Arabia will serve as a beacon to drive maximum traffic to the eCommerce region.

Perfect Timing:

With the ongoing Coronavirus pandemic in the region, the offline and traditional way of shopping has taken a massive toll. The introduction of Amazon in the mix will drive more and more desperate customers towards online shopping. So this boost in the traffic will definitely serve as a boost for eCommerce in the region.

No destructive Competition:

After the launch of Amazon in Saudi Arabia, both Souq.com and Amazon have decided to work together under a single roof. All the visitors and customer data from souq.com (including wishlists, orders, delivery addresses, payment methods and customer service enquiries) is redirected to Amazon. This simply means that Amazon.sa is a blend of the loyal customer base of Souq and eCommerce expertise of Amazon – something that anyone can’t say no.

Boost to the Top Selling Products:

As per various reports, the top products/product categories for Saudi online buyers include clothes, flight tickets, mobile phones, utilities and watches. You must be aware of the popularity of Amazon for selling products under these categories globally are more than spectacular. So when Amazon goes with full force for such product categories in the region there definitely will be a huge spike in the overall eCommerce growth.

Learn more on what are the top-selling products and categories on Amazon 

One platform for Local and Global:

Amazon will serve as a marketplace that invites global as well as local sellers and customers for shopping. Amazon.sa is accessible in the local language Arabic as well as the global language ie English. Hence this will motivate sellers from other regions to come and sell on Amazon.sa.

Improvements in Fulfilment & Delivery:

The introduction of Amazon in Saudi Arabia will improve the fulfilment and delivery process in the region. Amazon is claiming the next day delivery on all orders over SAR200 (53.30 USD). Thus Amazon has tied up with Saudi Post – the best delivery service agency in the region to fulfil deliveries in the country. Due to this in some regions, the same day delivery is also possible just for a minor additional fee.

Possible Expansion in Other Areas:

Amazon will not rest just after claiming the throne for the #1 online marketplace in the Saudi Arabian Kingdom. Instead, they’ll try and explore other business models as well. In addition, sources tell that in Future Amazon is also planning to launch its Prime Services in Saudi Arabia, just like they did in UAE.

Final Words:

To sum up, selling on the Saudi eCommerce market is a great option for growth-minded online sellers. The region has shown some remarkable growth in the past few years and is expected to rise more and more in the coming days. According to Statista, the total e-commerce revenue across all product categories is expected to grow to US$ 9.41 billion by 2021. Since the leading global online marketplace (Amazon) is available in the region along with the local leader (Souq) who have teamed up to bring out the best of both worlds.

Therefore, if you are still planning to start an eCommerce business in Saudi Arabia or Middle-eastern region, Now is the best time to do so. Start Selling on Amazon Saudi Arabia Today.

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  1. Avatar for Mohsin

    Hey,

    I live in canada and want to sell on KSA amazon fba. That said, they require a business address in the kingdom in order to sign up.

    Do you know if I can use a virtual office to get a saudi address?

    • Avatar for Mohsin

      Hey Darylle,
      Yes, Indeed you can. As per the guidelines Amazon needs a verified or registered address of your company. So, If you manage to register your company with a virtual address in the kingdom, then amazon will surely accept it. There's also an alternative way to do so which is by partnering with any company in the kingdom and using their address.
      I hope you got the answer you are looking for.
      Have a nice day

  2. Avatar for Mohsin

    Greetings,
    What will be be process and cost for getting help from your forum to sell products on Amazon.sa.
    Regards

    • Avatar for Mohsin

      The process of getting help from us to sell products on Amazon.sa you can simply get connected to us via email or skype or phone based on your feasibility. Schedule a meeting and we will take care of all your problems right there and then. And as far as the cost of support is concerned, our consultation is free and the support charges vary with the complexity of the problem.

  3. Avatar for Mohsin

    Greetings,
    Expats who are on resident visa (iqama) can sell items on individual seller account .if yes than what products they can sell? thank you

    • Avatar for Mohsin

      Hey Ishfaq,
      For selling through an individual seller account on Amazon Saudi Arabia, you just need to have registered office address in the country, just as asked in Amazon Seller Central guidelines. Allowed countries are different for different Seller Central accounts. As far as products are concerned there are no such boundations. You can sell any type of physical product, you just need to specify the type of product while registering your brand.

      • Avatar for Mohsin

        dear Mohsin, I live n UAE and selling here without licesne but yes register home address is required here so likewise is the requirement in KSA also or what? plus tell me how the movement of goods will happen in this case if i wana sell to KSa market?

        • Avatar for Mohsin

          Hey Salam,
          If I am right your concern is that whether you can have your Amazon Saudi Arabia account when you do not have a registered home address in Saudi or are not a native of the Saudi Kingdom.
          Well, the answer is that YES you can.

          And since you are already selling in amazon UAE marketplace then you just have to register for a global selling account. Once done you can begin with the selling process.
          For more information you can refer this link : https://sellercentral.amazon.com/gp/help/G201468450?language=en_US&ref=ag_G201468450_cont_201101640

  4. Avatar for Mohsin

    Hi Mohsin,

    If I am in UAE currently and have a seller account already here can I register with on KSA market place with my emirates ID or I need sort of company registered there ?

    Thanks

    • Avatar for Mohsin

      Hello there,
      The thing is that if you are already selling in one amazon marketplace then you just have to register for a global selling account. Once done you can begin with the selling process.
      For more information you can refer this link : https://sellercentral.amazon.com/gp/help/G201468450?language=en_US&ref=ag_G201468450_cont_201101640

  5. Avatar for Mohsin

    Hello Dear,
    How many products are allowed to sell on monthly basis via KSA seller account. Some friends saying on the individual account we can sell 40 products/pieces only, is it true?
    Please advise. Thanks

    • Avatar for Mohsin

      Hello Abrar,
      No there is no such rule that forbids you to sell only 40 products.
      Please share this information with your friend as well.

  6. Avatar for Mohsin

    Hello Amazon SA
    I am interested in selling a coffee table book (500 copies), they are now in Riyadh. Should I keep them in my storage, or can I deliver them to Amazone Storage?
    Thanks

    • Avatar for Mohsin

      Hello Abboud,
      Well if you can ship your products from Riyadh yourself then you can keep products with you but if you are opting for FBA then you need to send the products to amazon SA Storage.
      I hope you got the information.
      Have a nice day

  7. Avatar for Mohsin

    Hi Mohsin,
    Thanks for sharing this details.
    I have question here, If you create individual seller account with your Saudi Resident ID, would there be any legal issue?

    Thanks.

    • Avatar for Mohsin

      Hello Ahmed,
      No need to worry, if you will provide all the correct information to Amazon SA then there will be no legal issue.

  8. Avatar for Mohsin

    Hi Mohsin,
    I am a Pakistani and I am there in Saudia on Resident visa. Can I make my professional seller center on Resident ID(IQAMA) .
    In fact I already have my individual account on my Resident ID, Can I transfer this individual account to professional account?

    • Avatar for Mohsin

      Hi Ali,
      Yes, you can make your professional seller centre on your Resident ID. All you need to do is to upgrade your account from Individual to Professional. The process to do so is quite basic. Go through the following link to understand how to change your Amazon selling account from individual to professional:
      https://sellercentral.amazon.com/forums/t/how-can-i-change-my-selling-account-from-individual-to-professional/19298

      I hope you got the answer you were looking for.
      For any more queries, feel free to get in touch.

    • Avatar for Mohsin

      Hello Moazzam,
      Yes, you can do so. By choosing the Amazon global selling program, you can create your Amazon Saudi Account by using details of UK or US company

  9. Avatar for Mohsin

    Hi Mohsin
    Yesterday I have tried to register with individual seller account in Saudi Arabia
    after provided full information they said you must provide bank statement or utility bill copy in order to complete your request

  10. Avatar for Mohsin

    Hi Mohsin
    My question is that as expatriates I don't have any utility bill on my name
    & about bank could you help me out how to get statement from bank as I have account with NCB quickpay

    Regards.

    • Avatar for Mohsin

      Hi Khalid,
      I understand your concern that you currently don't have any utility bill on your name or an issued bank statement. But as far as my knowledge i can think of 2 possible options:
      First is you get in touch with the NCB quickpay helpline and undertand the process of bank statement issue in your name.
      Here is the number
      00966 9200 01000 for KSA resident
      +966 11 476 1360 Outside KSA

      Second option you have is to seek help from the Amazon Saudi Arabia Seller Helpline. Explain your whole concern and i am sure they'll guide you on how to proceed with your seller account setup. Here's the link for that
      https://services.amazon.sa/content/contact-us.html

      I am sure either of the two will eliminate your ongoing problem.

      Have a nice day

  11. Avatar for Mohsin

    Hi Mohsin
    I am a Resident of Saudi Arabia and I have already opened the Individual seller central account.
    Now my Question is that If I leave Saudi Arabia in future (Final Exit) so my seller central account will be suspend or not? What is the Permanent Salutation so that I can continue selling form my country?

    • Avatar for Mohsin

      Hello Irfan,
      The answer to your query is that – you don't have to worry If your company is registered in SA and SA bank account which is attached to amazon is still working, then the account will NOT be suspended even after leaving the Saudi Arabia kingdom. In case your SA bank account linked to Amazon gets revoked then Amazon will get your seller account suspended.

  12. Avatar for Mohsin
    abdullah shabbir

    hello i am living in sadia arabic but i am from pakistani
    so can i make amazone account
    or i dont have any company
    just i want to sell personal products
    so its possible i can make amazone
    or any legel problem or not

    • Avatar for Mohsin

      Hello Abdullah,
      I can understand your concern that your want to confirm whether you can have your Amazon Saudi Arabia account to sell personal products and you are not a native of the Saudi Kingdom.
      Well, the answer is that YES you can.

      All you need to gather are these 3 things:
      1- A registered business name
      2- A certificate issued by Saudi government
      3- and a bank account associated with your business

      If you have all the above, you are good to go.

      I hope you got your answer.

      If there is anything you wish to know more, connect with our experts at support@cedcommerce.com
      Thanks
      Regards

  13. Avatar for Mohsin

    Hi,
    If a person is living in KSA on Resident Iqama, and already doing a job, can you confirm please if that person can register as a professional seller and start selling on Amazon KSA? Are there any restrictions on becoming a seller while also doing another job?

    Also, does the person also have to register VAT? Are there any benefits that KSA residents get compared to non-residents when selling on Amazon KSA?
    Thank you.

    • Avatar for Mohsin

      Hi Mohammad,
      Yes, you can register as a professional seller and start selling on Amazon KSA if you have the following things:
      – a registered business name,
      – an issued certificate by Saudi govt
      – and a bank account for that business which will carry out transactions from amazon

      Also regarding your query about VAT, If your products are shipped from outside of KSA, the recipient of the product may be required to pay, upon delivery, an amount related to assessed import VAT, and other import taxes or duties. Such taxes and duties are not collected by Amazon and are in addition to any sales proceeds.

      I hope you got your answer.
      Have a nice day

  14. Avatar for Mohsin
    Muhammad Munzir

    Hello Mohsin,

    Its a wonderful and informative article you have written. I have couple of queries. I am already a registered seller on amazon UAE. I also managed to create seller account with amazon SA. But I am not able to map the same SKU's from amazon UAE to amazon SA. I am asked to create new listings. Is it something that I am doing wrong?

    Second question is about the inventory. Where shall I keep my inventory for amazon to fulfill it in Saudi Arabia? Should I sent it to amazon warehouse in Saudi Arabia from UAE myself? Or amazon will collect my inventory from UAE in bulk and sent it to their KSA warehouse by themself?

    Thanks

    • Avatar for Mohsin

      Hello Munzir,
      I am glad you loved the article.

      Regarding your query about selling the same products from Amazon UAE to Amazon SA – If you have created Global selling account then you can copy your UAE listing to SA. If you don't have a global account, then you can use an integration tool like Amazon Magento Integration which will help you manage the same listings on multiple marketplaces and multiple seller accounts.
      Here's the link to the solution – https://cedcommerce.com/marketplace-integration/sell-on-amazon

      Regarding your 2nd query of Where shall you keep the inventory for Amazon to fulfill it in Saudi Arabia and For sending products for FBA, you need to contact Amazon team, they will let you know that on which warehouse you can send your products.

      I hope you got the answer you were looking for.

      Have a nice day

  15. Avatar for Mohsin

    Hi Mochsin,
    I'm from Indonesia. Already sell on other Amazon country. can I sell on amazon ae or sa as from Indonesia.
    Many thanks

    • Avatar for Mohsin

      Hi Purwanto,
      First of all its Mohsin, not Mochsin :p
      Coming back to your query – YES, you can start selling on Amazon sa and ae from Indonesia by opting/creating a Global selling account on Amazon.
      Hope this information will help you and ease your selling experience. You can also connect with us on the following links for more information about selling on amazon:
      Skype: https://join.skype.com/zecyJo94eTrZ
      Whatsapp: https://chat.whatsapp.com/JjJKfj0TortCYbYKuDhefN

      Have a nice day!
      Thanks

  16. Avatar for Mohsin

    Hey Mohsin,
    You article is very good and informative.
    My question is. I am from Pakistan and I want to Sell at At Amazon SA and UAE. Is it possible If I register my Company in Pakistan and use this company details and register Amazon SA Seller Professional account and start selling in SA?

    • Avatar for Mohsin

      Hello Noman,
      Yes, it is possible to sell on Amazon SA and UAE with a registered my Company in Pakistan and using this company details. But you have to keep this in mind, If you want to sell in SA and UAE, you need to have a business address of those countries and a warehouse over there to ship your products.
      For more details you can contact amazon support, they can help you with this.
      I hope you got the answer you were looking for

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