Reading Time: 5 minutes

Thanks to the internet and M-commerce, which has made the world a smaller place to shop. A few years ago, shopping from different corners of the world was beyond human imaginations, which has now turned into reality. Now you can purchase any product from any place, any country without any hassle. Currently, there are smartphones and unique apps like multi-language and multi-currency/currency converter apps that help Target Global audiences.

E-commerce is increasing rapidly, as shoppers are now embracing online modes for shopping. And most online retailers are now taking advantage to expand their business beyond the local markets to reach global audiences.

Forrester’s research anticipates that by 2022, cross-border online sales will be projected to reach $627 billion, raised from $284 billion in 2017.

Another research from Statista shows that there one out of every seven transactions is transferred across the border.

As now more and more shoppers are open to shopping from international sellers, they are looking for hassle-free shopping.

To provide their customers with a seamless shopping experience, global brands discover every possible way to end the limitations like language barrier, currency conversion, etc. As global shopping is increasing, online retailers are looking for ways to build trust among international audiences. This could be achieved by enabling users to read the content in their local language and make transactions in their local currency.

Read Also: How Can A Multi-Language App Increase Your E-Commerce Business?

What is Multi-Currency?

Multi-currency helps the shoppers view the product prices in their local currency, offering them a seamless shopping experience. Suppose you are downloading an app in a US location, then by default, its currency will be set to USD, i.e. its local currency. Your shoppers can view converted prices and receive and pay funds in their local currencies when you sell globally. So Shopify provides its users with a Multi-currency feature, through which app users can view the product pricing in their local language. 

How MageNative Multi-currency Works in Your Shopify App?

Shopify Multi-currency app features let your users view the product pricing in their native currency, which will help in building a sense of trust and credibility among your customers. MageNative mobile app has this functionality integrated with it. Its auto currency converter feature automatically converts the currency into the shopper’s local currency. Our app supports more than 170 currencies around the globe.

Read Also: How to enhance mobile app user experience?

Advantages Of Multi-currency app

Multi-currency converter features in the mobile app enable users to expand your service for a global audience by allowing them to make transactions in their local currencies.

1- Improved conversion rates

If your customers are satisfied and happy with your products or services, they will be more likely to return again and again. Moreover, happy customers will attract new customers by spreading word of mouth about your brand. You can make your customers satisfied by offering them more than what they expect from you. Offering your international users a location based experience will help you increase your conversion rate in the global market.

2- Offer a reliable shopping experience

Every shopper looks for a seamless shopping experience. Shoppers are looking for transparency when purchasing from international brands, especially when making their first purchase. Any hidden cost during the checkout process can lead to a steep drop-off at the checkout.

Multi-currency enables retailers to show the pricing in the local currency of the shopper but also enhances the user experience by allowing them to make transactions in their local currency.

3- Build Sense Of Trust Among Customers

For the success of any business, it is imperative to win the trust of your customers. By offering content or currency in a foreign language can put your brand in a doubtful case. How can any shopper completely trust you when you are not offering them all the information in their native language. So to strengthen customer trust and credibility, you must give them an application in their native language. Offer them an app through which they can make transactions and view prices in their local currency.

Start your Mobile App Journey With A Feature-Rich Mobile Application

How to enable Multi-Currency to work on your Shopify store?

First of all, you need to configure the multi-currency feature online Shopify online store in the following way.

Here are simple steps to enable multiple currencies on your store

You can allow a multi-currency feature by adding regions and countries for each currency you add to your store. If you are using desktop

Step 1- To use multiple currencies, set up Shopify payments.

  1. Go to your Shopify Admin, then click on settings, then payments.
  2. In the ‘Payments’ section, click on ‘Manage’.
  3. Then, from the country/region section, click on Add country/region.
  4. From there, choose the country/region you want to support from the supported countries/region list.
  5. Then Click ‘Country/Region’.

If you are using iPhone or Android

  1. From your Shopify App, go to the store then settings
  2. Under ‘Store setting’, click on ‘payments.’
  3. Then, from the country/region section, click on Add country/region.
  4. From there, choose the country/region you want to support from the supported countries/region list.
  5. Then Click ‘Country/Region’.

Once you are done with multi-pricing, get in touch with our support team at support@magenative.com.

In A Nutshell

If you are running an online business and are planning to expand it to the global market. You must offer an enhanced user experience and build trust among your customers. Offer them what they want from you. Offer them a mobile app with additional features that helps your customers to get an enhanced shopping experience. Also, remove all the barriers that may create any hassle for your shoppers, like language bar or currency bar. Offer your customers a multi-currency and multi-language mobile app so that your shoppers can do hassle-free shopping across the globe. MageNative offers a mobile app with outstanding features like multi-currency, multi-language. You can start with a 30-day free app trial.