Mercadolibre Best market place in Latin America
Why Mercadolibre Is The Best Choice For Latin American Online Sellers?

Why Mercadolibre Is The Best Choice For Latin American Online Sellers?


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“Mercadolibre Marketplace” – the leading online shopping and cross border trade organization is proving to be the first choice of Latin American eCommerce sellers.

For sellers looking to expand their businesses in Latin American eCommerce marketplace, Mercadolibre provides a perfect opportunity to do so. Being the 7th most visited eCommerce website in the world, Mercadolibre has established its name as the conglomerate of Latin American eCommerce.

The South American continent has many top-notch global online marketplaces like Amazon, Alibaba, eBay, and Google Shopping Action but still, the natives prefer Mercadolibre as their first choice.

In fact, a report from comScore shows that in Latin America, the monthly online traffic on Mercadolibre is thrice as compared to that of other marketplaces like Amazon and eBay.

Best Latin American eCommerce Marketplace - Mercadolibre

Source: Stastista

The above image from Statista shows the dominance of Mercadolibre over others in terms of online visitors.

You must be wondering what makes Mercadolibre Marketplace the first choice of 550 million native Latin Americans?

Well, there are countless reasons and in this blog, we have tried to cover all the major points.

Why is Mercadolibre the best Latin American eCommerce Marketplace?

There are 7 reasons which state that Mercadolibre is the best eCommerce marketplace in Latin America:

  • No International Boundaries – Cover whole Latin America
  • Wide Range Of Categories to Sell
  • Easy Seller Registration
  • Unlimited Product Listings
  • No language barrier with Easy Language Translation for Products
  • Fast Shipping and Logistics Features with Shipstation
  • Simple International Payment Exchange

But before diving into facts and figures, it’s important to be aware of how significant is the Latin American eCommerce marketplace from an online seller’s perspective.

Latin American eCommerce:

The everchanging landscape of eCommerce is quite exciting as well as challenging. Among those challenges and excitement, the ‘Latin American eCommerce’ is one of the most flourishing eCommerce marketplaces in the world.

The South American eCommerce provides a platform as well as the perfect opportunity for businesses that are looking to expand. Year by year new sellers and businesses are joining Latin American eCommerce which is projected to grow to 74.8 billion by 2020.

Best Latin American eCommerce Marketplace - Mercadolibre

Source: Statista

The graph from Statista above displays the e-commerce sales in Latin America from 2015 to 2020.

The number of online shoppers is also increasing rapidly. Currently, there are more than 121 million active online buyers in Latin America. This won’t stop here, because as predicted this number will involve half of the population of Latin America (which is 163 million) by the year 2021.

The graph below demonstrates all the increase in the number of eCommerce users in South America.

Number of eCommerce users | Best Latin American eCommerce Marketplace - Mercadolibre


This shows that the Latin American natives are getting more and more inclined towards this new way of shopping. The number keeps on increasing year by year at an exponential rate thus showing great growth potential in the upcoming days.

Biggest eCommerce Players by Countries in Latin America.

As of today, 4 countries among 33 have the highest eCommerce share by countries in Latin America. These countries include:

  • Brazil (32.80%)
  • Mexico (20.20%)
  • Argentina
  • Colombia


Leading Countries in Latin American eCommerce Marketplace

The above four countries are deciding the eCommerce landscape of Latin America. The projected market growth and retail sales of these countries are mentioned in the picture above.

Tip: Brazil and Mexican’s eCommerce is the perfect place for New Latin American Sellers seeking to aggrandize their online store potential. Brazil and Mexico share more than half of the Latin American eCommerce marketplace.

Average Customer Expenditure:

Currently, an average customer’s expenditure is 275 USD on online shopping which is really an impressive stat in terms of the eCommerce potential.

To add up to the amazement this number is expected to rise to 330 USD by the year 2021.

The average number of online orders per capita in Latin America is 9.2.

Expansion of mCommerce trends:

Mobile Commerce or mCommerce plays a vital role in signifying eCommerce in South America.

mCommerce alone drives more than 14.62 US dollars worth of sales which is more than one-quarter of the retail sales in South American subcontinent.


mobile commerce in latin america


The contribution of mobile commerce in the retail sector of the Latin American eCommerce Marketplace in 2018 was 27.50%.

Now, let us move to the main section of our blog which is the Best eCommerce marketplace in Latin America.

What makes Mercadolibre The Best Latin American eCommerce marketplace?

Unlike any other place in the world where giants like Amazon and eBay dominate eCommerce Marketplace, Latin America prefers their own Marketplaces. And the first name in the list is none other than Mercadolibre.

[1] No International Boundaries – Cover The Whole Latin American Continent:

Operating with full force in 19 South American countries, Mercadolibre has created a stable eCommerce ecosystem all across Latin America.

Mercadolibre not only allows sellers to sell in their own country but instead can expand their crusade to the neighboring countries. The Cross Border Trade (CBT) programme is designed with the aim to aid online sellers to aggrandize their selling potentials by selling in 19 countries throughout South America.

The Cross Border Trade (CBT) also provides international sellers to be a part of Latin American eCommerce Marketplace and sell throughout Latin America.

This program is helpful for online sellers who are already selling by giving them a perfect platform and an opportunity to widen their business range.

It also helps new sellers, who are unable to set foot in giant eCommerce marketplaces, by enabling them to sell products in different countries.

[2] Wide Range Of Categories to Sell From: 

Mercadolibre allows online sellers and customers a platform where they can interact to buy and sell almost all kind of products ranging from a pin to a car. Mercadolibre allows these wide categories:

  • Household and Appliance
  • Technology
  • Automobile
  • Sports and Outdoors
  • Beauty and Personal Care
  • Jewelry and Watches
  • Tools and Industries
  • Books
  • Toys and Babies
  • Fashion

So it’s quite obvious from the category list that Mercadolibre allows sellers to sell almost anything (except the restricted ones), thus making a robust eCommerce environment for Latin American natives.

As an online seller, you have a wide variety of products categories to choose from.

Tip: But for new sellers, it’s advisable to stick towards the most selling categories and the latest trends of eCommerce in Latin America. Currently, the best selling categories on Mercadolibre are Electronics and Accessories, and Fashion.

Mercadolibre has more than 170 million items currently listed on it. The graph below shows the increase in the number of live items listed on Mercadolibre for the past 12 years.

currently listed items on mercadolibre top latin american ecommerce marketplace in the world

Source: MarketplacePulse

The ‘annual rate of increase‘ in the number of live listings spiked by 52% in the previous year.

By the end of this year, this number is expected to rise to 250 million hence showing immense growth potential of Mercadolibre in the upcoming years.

[3] Easy Seller Registration

Another important factor that determines Mercadolibre to be the first choice for Latin American online sellers is the hassle free seller registration.

latin american eCommerce seller registration Mercadolibre

First of all, sellers from across the globe can be a part of Mercadolibre seller program. This makes it efficient for sellers to expand their selling campaign.

To start selling you need to apply for a seller account on Mercadolibre. After a few basic verification process, you are assigned with a display name which is a unique seller name. The sellers opting for Cross Border Trade programme can sell in various countries with the same display name even though they have multiple accounts for different countries they are selling.

For new sellers, there is no need to create multiple accounts as Mercadolibre creates multiple local accounts for each country you wish to sell in and establish synchronization between them. This makes Cross Border Trade Management much easier as sellers can easily manage it on a single platform.

Note: Initially, a few additional benefits are not provided but once you become a reputed seller (which generally takes around one month) you can receive all the advantages of Mercadolibre seller program.

Here’s All you need to know to start selling on Mercadolibre

[4] Easy and Unlimited Product Listings

A major reason why South American eCommerce sellers vouch for Mercadolibre to be the Best Latin American eCommerce Marketplace is the easy product upload process.

Mercadolibre understands that online sellers have thousands of product to sell hence they have made the product listing process a bit straightforward.

Sellers can upload products on Mercadolibre marketplace in two ways:

  • Product upload with API Integration
  • Product upload through CSV file

You can choose what suits you the best, hence saving a lot of time in manually listing the products one by one.

Tip: Mecardolibre recommends using API integration since the product upload through CSV is a time-consuming process for both the parties. Moreover, there is a need for regular inventory update which decreases the probability of errors.

To List your Products on Mercadolibre you can consder API Integration

[5] Eliminate the Language Barrier with Easy language translation.

When you are a Cross Border Seller it’s very often to come across a situation where you need to translate your products (info and description) according to the native language of the customers.

In Latin America, English is not the only language that is spoken but instead, people also speak Spanish, Portuguese, French, and Dutch. This makes it very difficult for eCommerce sellers to establish healthy communication between them and customers.

languages in latin america

Tip: Customers prefer the product description to be in their native language as it becomes difficult for them too and they start losing interest in the products.

The only option left for online sellers under such a situation is to translate all his/her products in different languages.

Well, on Mercadolibre you don’t need to worry about that!!

Looking at the Latin American seller’s demands Mercadolibre provides its own Language translator which automatically translates your title and description in languages like Spanish and Portuguese depending upon the country you sell.

Sellers need to provide the content in English and the rest is all taken care of. This feature makes cross border trade much efficient for sellers that do not belong from South America.

[6] Easy Shipping & Logistics:

Mercadolibre aims in bringing eCommerce to everyone and everywhere in Latin America. To contribute towards this aim they provide their own shipping and Delivery named ‘MercadoLibre’s International Shipping’.

Mercadolibre International Shipping program is the greatest bliss an online cross border trade seller can wish for. Through this program, eCommerce sellers can use Mercadolibe’s Logistics to ship and deliver their products across 19 countries.

mercardolibre logistics latin american ecommerce marketplace

Mercadolibre has partnered with various logistics providers in Latin America to provide the sellers with the finest shipping solutions.

Mercadolibre is focusing on next-day delivery and is planning to open distribution centers and seek partnerships to cut delivery time all across the region. “We will for sure invest more than 3 billion reais ($718 million) in Brazil next year” says Stelleo Tolda (Chief Operating Officer).

This lifts a huge load off the online sellers’ shoulders thus giving them time to focus on selling. Sellers can have a track of the products through the allotted tracking number. Mercadolibre will bridge the gap between you and your customer ensuring the safe delivery of products at the buyer’s doorsteps.

Sellers have two options in this:

  • Drop Off – Drop the item (to be shipped) at MercadoLibre’s logistic partner warehouse(s) and the international delivery is taken care of.
  • Pick Up – Let Mercadolibre pick up the item from your warehouse (or inventory) and deliver it to the buyer.

All the international shipping and customs clearance will be managed by Mercadolibre itself, thus making Mercadolibre the first choice for Latin American eCommerce sellers.

ShipStation- Mercado Libre Partnership-

Mercado Libre has now also partnered with Ship Station to offer new opportunities internationally to the merchants and help then ship and sell seamlessly in the region. This partnership will give access to eCommerce and payment tools of Latin America to the merchants.

“We are extremely excited to kick off our partnership with ShipStation, offering U.S. merchants a gateway into one of the world’s fastest-growing eCommerce regions,” said Mariano Migues, CBT Supervisor, Mercado Libre.

The major benefits of the partnership are as follows:

  • Gateway to Latin America through a centralized seller account.
  • Payments solution—the financing in installments by MELI.
  • Integrated self-service advertising solution.
  • Simplified end-to-end shipping solutions.

On this partnership the Krish Iyer, Head of Industry Relations, ShipStatio says that “We are thrilled to partner with Mercado Libre to offer ShipStation merchants new and exciting opportunities to sell into Latin America region. Mercado Libre hosts the largest online commerce and payments ecosystem in Latin America and is one of the most respected names in eCommerce globally. This partnership will give merchants on the ShipStation platform quick and seamless access to one of the world’s fastest-growing eCommerce regions.”

This partnership is an opportunity for sellers to reach 600 million Latin American buyers on Mercado Libre marketplace that processes over one million sales per day.

[7] Simple Payment Exchange:

Mercadolibre has made the payment method very much feasible for both sellers and buyers.

Sellers can list (or publish) the items in US dollars and the customers will pay for it in the local currency with any of the payments they wish for. The final sales fee will be calculated including all the taxes and sales commission.  The amount will be calculated and sent to your account in US dollars hence making it easy for both the parties.

easy currency exchange in Latin American eCommerce Marketplace


The payment process can be broken down into 3 simple steps:

  1. Publish your products in US dollars for which the customers pay in their local currency
  2. Meradolibre maintains a record and regularly update the product price on its platform
  3. Payments will be sent to your bank accounts as a single payment in US dollars.

As a seller, you can not wish for anything much simpler than this.

Mercadolibre has introduced the latest payment platform – Mercadopago. An ideal payment method which enables you to handle all the sales based transactions from a cell phone.

Above are the seven points that state why Mercadolibre the best in Latin American eCommerce Marketplace.

Concluding over the catechism, thereby striking the bird’s eye, we have compiled a few eye-catching statistics that demonstrate Mercadolibre’s dominance over the Latin American eCommerce Marketplace.

Facts & Figures:

Here are a few highlighting facts about Mlibre: 

  • Mercadolibre is the 7th most visited eCommerce website in the world.
  • More than 1 million items sold daily.
  • 9 purchases are made per second.
  • 6000 product searches per second.
  • The Gross Merchandise Value is 18 Billion.
  • Allow sellers to sell in 19 countries.
  • Offer Cross Border Trade, sellers can sell throughout South America
  • Open for worldwide sellers

Final Words:

Being the 2nd fastest-growing eCommerce marketplace in the world after China, Latin America is the land of opportunity for online sellers to expand their business. And the best way to capitalize this opportunity is by selling on Mercadolibre – the most trusted eCommerce marketplace of Latin America.

Want to learn more about Latin American eCommerce & Mercadolibre? Just drop your e-mail & we will get back to you shortly.

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  1. Avatar for Mohsin

    Hello sir ,
    I am a manufacturer of surgical instruments specially beauty products in Pakistan Sialkot p i need membership and inform me the annual fees and other expenditures as soon as possible .Thanking in anticipation

    • Avatar for Mohsin

      Hey Faisal,
      There are no annual fees for selling on Mercadolibre. Just register as a seller and you are charged as per the order commission which is usually 16%. But for sellers based in Mexico, it is 17.5%

    • Avatar for Mohsin

      Hey Eduardo, to register your company, first of all, you need to sign up under MercadoLibre CBT. You can do it by filling out the registration form at this link – You will be asked to provide your company information, so you need to have it on hand.
      If you need any further assistance in setting up your business on MercadoLibre or any other marketplaces get in touch with our team who will guide you through the entire process

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