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Lazada has put some sincere efforts to enable every aspiring e-commerce enthusiast to set up/integrate online store. Today Lazada currently is the first choice as an e-commerce marketplace for 135,000 merchants and they are increasing with every passing day. It is therefore quite popular among sellers to do Lazada online seller registration.
Don’t be left behind! It is the right time to take your business online!
Online sellers are eyeing this opportunity and the first step is to get onboard by Lazada online seller registration before you kickstart selling. Lazada seller account sign up process is matter of minutes. Getting onboard can be further with tried and tested integrations to streamline online selling.
Once you go through this illustrative guide you will not only be confident about Lazada seller account sign up process but will find how not to get your Lazada seller account deactivated.
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Lazada has a whopping monthly traffic of 5.7 million visitors. Now that’s a very promising reason for Lazada online seller registration.
But, I am a newbie e-merchant on Lazada. How to Compete?
There is no need to worry if Lazada is your first marketplace. There are lots of useful tutorials available on Lazada University. These are a rich source of quality education indeed needed to instill confidence among online sellers to SET UP and SELL at LAZADA like a pro.
Does Lazada Charge Any Fee? Is Selling on Lazada Free?
No, there ain’t any fee associated when you create Lazada seller account and set up the process including product listing. A small amount (2%) upon selling of items in the form of commission per order basis.
There are no hidden charges to annoy the seller at any point in the future or during Lazada online seller registration.
Image Credit: Quora
Does it sound convincing? Well, Yes indeed!!
Free is always fine but to ensure you don’t lose access to this awesome e-commerce platform also watch out for how not to get Lazada seller account deactivated.
A Quick Glance into the Process of Lazada Seller Account Sign Up
The Big Question is, How to Register as a seller on Lazada?
Image Credit: Lazada Seller Center
Lazada being one of the popular and fastest growing online marketplaces in Southeast Asia has always been attracting sellers in very huge numbers. How to register as a seller on Lazada very strict rather, it is pretty easy and quick to register as a seller on Lazada.
It is also important for online sellers to be well aware of conditions to set up shop on Lazada.
- Must own a business license.
- Payoneer card registered as an enterprise is also required.
- Another need is phone number and email id (for purpose of Lazada seller account sign up).
- Some e-commerce sales experience is also a prerequisite to create Lazada seller account.
Sellers wishing to create Lazada seller account from any country are welcome for the Lazada seller account sign up process. The basic requirement is a bank account and a registered company. Setting up a company in Hong Kong is easy and comes with loads of benefits.
Incorporate Business in Hong Kong To Sell Hassle Free on Lazada
- It takes a maximum 5 days for business to be up and running in most cases.
- Hong Kong’s tax system is comparatively simple and tax rates are as low as 2%. Hence, need not worry about the otherwise the biggest concern.
- Top notch infrastructure with excellent sea and air transport routes. Therefore, shipping time won’t thwart your trade.
- The legal system favors a pro business environment.
- Access to massive consumer markets of southern China.
- Unlimited foreign onshore and offshore investment.
- You can attain sole ownership of a company even as a foreigner. I personally am a big fan of this.
As a result, Hong Kong is one of most business friendly locations that tops the list of best business cities in the world. The best part about the cross border warehouse in Hong Kong is you ship the product here and Lazada will take the responsibility of the rest on their own.
Types of Seller on Lazada
LazMall Seller
A seller with access to LazMall campaigns and pays commission only upon making a sale. Uses seller tools and is sole owner of the store.
The prerequisite to become a LazMall seller (if you are a Lazada seller) are below
- 30 orders per month minimum
- Spend 6 months at least on Lazada
- Seller rating above 70%
- Cancellation rate less than 2%
- Ship on time must be 90% or above
- Chat response rate of 85% or better
- Return rate not exceeding 1%
While new sellers on Lazada have to simply sign up by clicking on CLICK HERE TO SIGN UP AS A LAZMALL SELLER.
Once a LazMall seller sign up process is completed then you are no more a Lazada seller.
LazGlobal Seller
A seller who is mostly based in China/Japan/and Korea with registered business. He is capable of shipping the product overseas and
Local Seller
A seller hailing from nearby areas with access to loads of tools and need not pay any commission.
How to be an International Seller on Lazada
Want to Sell from Overseas countries (other than Singapore, Malaysia, Indonesia, Thailand, Philippines, and Vietnam)? Let’s first look into pre-requisites.
- A valid business license
- Phone number and email
- Alipay account (if head quarter of your primary store is in mainland China)
The Lazada seller account sign up Process – Simplified with Illustrations
The registration of the online seller account is hassle free and fast.
Step #1 Registration and Document Submission
Browse to the official website of Lazada and click over “Sell on Lazada”
Image Credit: Quora
Now, proceed to “Become a Seller now”
Image Credit: Quora
An important step in Lazada seller account sign up process, is to get your phone number verified.
Image Credit: Quora
Fill various fields in the registration form.
Image Credit: Quora
Submit important docs about business registration (those with local business license need to register with local Lazada) along with bank account details.
The next step in registration is going through seller agreement and accept it.
Step #2 Training Session
Lazada university provides training session dedicated to making seller’s onboarding till product sale journey a breeze. It is one of the awesome features of Lazada online seller registration process that helps sellers to be aware of the basics of using the marketplace to adapt to the advanced feature of the dashboard.
Training session for Lazada seller account has below benefits
- Weekly Session on the successful implementation of sales promotion to capture extra sales.
- Weekly Session on product content optimization to drive traffic.
- Special training sessions for extra traffic during the festive season like the Chinese new year.
Image Credit: Unbox PH
These e-commerce learning sessions have proved very beneficial to educate and inspire the sellers for maximum growth despite little technical background.
Step #3 Account Activation
Activate your account by clicking on the email in your inbox from Lazada. Now, you will be eligible to manage your recently created Lazada seller account.
Does the process of how to register as a seller on Lazada? seems cumbersome, well this is the second last step.
Step #4 Product Listing
List your products and optimize its title and description with high volume search keywords
You need to upload a minimum of 5 products to kick start selling online after Lazada online seller registration.
How Much Time it Takes to For Approval of Seller Application
Once you have signed up then upload a minimum one product and full verification of business documents. Now, in the next 48 hours it will be reviewed followed by a notification ( in email or SMS form) about application status.
How to Confirm my Lazada online seller registration
Confirmation of Lazada online seller registration is as simple and quick. Once Lazada verifies the authenticity of your business license and bank details an email from Lazada notifying you about the creation of the seller center will pop in your inbox.
Acknowledge the email and be ready to hit the e-commerce marketplace with a ba
Your Lazada Seller Account Sign Up process is Completed. You are Ready to Sell on Lazada
Image Credit: Unbox PH
More is always better! whether you want to begin or even if you are already selling in Southeast Asia, you can go multichannel and sell your products on different affluent marketplaces of Southeast Asia in a more centralized way.
Payment Option – Credit Card, ATM Card, and Cash on Delivery (COD)
All three options are available but Cash on Delivery (COD) is the most popular among all in Southeast Asia.
Image Credit: Braintreepayments
When Will I Get Paid for Sold Items by Lazada?
Lazada pays on a weekly basis (excluding public holidays). The e-statement can be downloaded from seller center account.
The Selling Process on Lazada
image credit: sellercenter.lazada.com.my
Selling Process on Lazada is Simple
- Order is placed and you get notification about the same through Lazada Seller Center and the registered email
- The product is packed as per the picking and packaging guidelines.
- Items are shipped to customers by the Shipping provider assigned by Lazada.
- The shipping provider is auto assigned based on warehouse location and weight of package. But you have the option to chat (with Lazada Partner Support Channel ) and ask for help.
Ready to Sell, Which Countries Can You Target?
Lazada operates in many countries. It enables online sellers to ship products in these countries. These countries include Indonesia, Malaysia, Singapore, Thailand, Philippines, and Vietnam.
Image credit – TechCrunch
Lazlive is an innovative feature of introduced by Lazada to better engage customers during COVID-19 crisis. Moreover, it is a positive step that came forward as a result of shift in customer behaviour in the wake of COVID-19. This feature is developed with intention of enabling next level immersive shopping experience and take customers closer to complete the purchase.
It has worked in favour of seller when 90,000 viewers in Thailand turned up to watch live a Shiseido LazLive session and result was 40X increase in GMV uplift compared to a usual hour.
How To Sell on Lazada Malaysia
The rise in popularity of lazada in Malaysia is evident in the form of 13.75 million visits during the second quarter of 2021.
Malaysia is one of the ideal destination to sell online in Southeast Asia with rising middle class and strong logistic infrastructure .Moreover, post pandemic experts suggest malaysian e-commerce trajectory to grow at 14.3% CAGR
With that said, an ambitious seller will be curious about how to sell on lazada Malaysia.
Step#1: Sign Up For Approval
Step#2: Documents Verification
Step#3: List Products
Step#4: Order Fulfillment
Step#1: Sign Up
It is a quite simple step where you need to visit the Lazada MY page. Here you will find three different options.
- LazGlobal
- Local
- LazMall
Click on ‘Local’ followed by click here button. It will redirect you to the sign up page.
Here input your number and click on next
Image credit: entrepreneurcampfire
As in the above image opt for the corporate. Well, choosing the other option individual is not incorrect but could present payment related issues.
Step#2: Documents Submission
Submit the below documents in the Lazada seller dashboard.
- Bank account statement of company with your name
- Utility bill bearing your name and address
- Form 49 and Form 9 of your company
- IC scanned copy
Upon successful verification of documents the account approval notification will be delivered in your inbox.
In case they miss to inform you about the same, a better option would be to initiate a chat with Lazada. They will be happy to help.
Step#3: Upload The Products
Congratulations, your account has been approved. Next step is product upload (it can be done via both mobile app or website).
Navigate to the dashboard. Click on Products followed by clicking on Add Products.
Image credit: entrepreneurcampfire
Products can be uploaded either one by one or quickly via bulk upload.
Image credit: entrepreneurcampfire
Input the details and submit it to get the approval. At most it will be approved in a day.
Step#4: Order fulfillment
There are three methods for order fulfillment.
- Use of Lazada assigned Logistics like LEX, Skynet and Poslaju
- Using your own resource
- Fulfilment by Lazada (FBL)
Lazada assigned logistics method requires you to print out consignment notes of the order. Take them to drop off points assigned by Lazada. The shipping fee in this option can be paid later on
Another order fulfillment method will be taking care of it on your own. This will be suitable for merchants involved in dropshipping.
Opting for the last option fulfilment by lazada (FBL) will lessen your stress . From stock storage to packaging and shipping will be looked after by Lazada.
Why choose FBL (Fulfilment by Lazada) over other Order Fulfillment Methods?
Another question in your mind could be which among the aforementioned is the most reliable method.
Well, opting FBL means not only packaging and shipping (the tedious tasks)is taken care of by Lazada but still allows control over pricing and inventory.
- Orders reach on time that leads to satisfied customer, better ratings, and repeat sales
- Need not worry about warehouse and employee costs. The money saved will strengthen your marketing effort. As a result, it will boost product visibility and improve brand awareness.
- You save loads of time that can better be used in store performance analysis and taking data driven decisions.
What is Lazada seller SKU? I never heard about it
It refers to the stock keeping unit which is a product and service identification code. It helps in smooth inventory management by letting the seller track the specific item.
Why Lazada? Why not Any Other Marketplace?
Lazada is the biggest galaxy in the ever-expanding universe of e-commerce marketplace. 155,000 sellers with the latest products under 3000 brands. These brands attract over 560 million customers.
Image credit: Lazada
It allows cross border, online sellers, to sell products in Southeast Asian countries.
My Lazada Seller Account Deactivated- What not to do and Avoid Account Deactivation
via GIPHY
No, not at any cost would an online seller ever want his Lazada seller account deactivated. The benefits and perks provided by Lazada far outweigh any reason to either self deactivate the Lazada seller account or get it deactivated due to non-compliance.
Image Credit: Lazada Seller Center
Upon getting hit by 48 non-compliance points or more the Lazada seller account will face deactivation. 48 is the maximum number but based on the seriousness of non-compliance a seller could face instant deactivation of his Lazada seller account. In such a case, Lazada won’t wait for an online seller to reach the upper limit of 48 non-compliance points.
Image credit: Nasi Lemak Tech
In order to avoid Lazada seller account deactivation, it is recommended to be through with the guidelines and be on the safe side.
Let’s hope now the chances of your Lazada seller account deactivated will reduce to nil.
What’s More?….
Lazada Seller Rewards – Acknowledging Seller Performance
It is a platform that identifies online sellers with superb performance. If your product ratings are high then you enjoy some extra benefits like
- Access to Lazada promotional campaigns.
- Access to seller prioritas program in Indonesia and to premium seller program in Malaysia.
- Extra visibility for your products on user browsing Lazada for the specific product.
The restrictions imposed by Singapore government order to systematically curb the impact of COVID-19 has proved to be a blessing in disguise for Lazada. Post this restriction, sales simply jumped to 4X in month of April. As a result, the West Fulfilment Centre warehouse to be soon operated by Lazada in the island nation to cater to rising demands of customers.
The Bonus Tip: Increase Sale on Lazada the Right Way
The product description should provide in-depth information. It should also embody the benefits that will compel the visitor to go for it.
Image Credit: Referral Candy
It is quite evident that the seller has smartly used several pieces of information. He has also highlighted reasons to push customers to buy the product.
Image Credit: Referral Candy
Image Credit: Referral Candy
Add multiple images of the product. A sufficient number of images provide a very clear product overview. It also motivates the customer to be more confident about buying decisions. Include multi-angle images for a 360-degree overview.
Be Nice and Calm with Customers
Let not negative reviews drive you wild. If you let anger or frustration seep into your response towards customer feedback that means you will hamper the cordial relation in between. Therefore, be calm and listen to everything with patience like a professional Lazada seller.
As a result, it will help you leverage every conversation to better understand the customer and provide the best.
Never Run Out of Inventory – Seriously Never
Thanks to Lazada, it allows sellers to keep a real-time check on inventory. This will help to avoid the embarrassing situation knowing that you are running out of stock after receiving the order.
The very next thought after you are up and running with your seller account on Lazada as well as list your products on the store is how to earn more profits and big profits on Lazada?.
The Secret To Maximize Sale on Lazada
Well, there is no substitute to extremely impressive user experience yet with the help of Lazada API integration sellers can sell in a hassle free manner. Because, the solution assists in handling thousands of orders without missing a single order. It is developed to automate important tasks for online sellers like
- Correct mapping of attributes and category
- Product & Inventory sync
- Bulk upload
- Order management
- 24*7 customer support
This will save a lot of time which would have otherwise been used in uploading products one by one or on any such other redundant activities. Using this time in analyzing customer behavior will rather help you strategize your product marketing in the right direction to eventually increase the sales.
Summing it Up!!
I hope now you are more clear and confident about the intricacies of the Lazada seller account sign up process. The lucid manner in which information is provided will help aspiring sellers to get going in very less time. As a result, they need not face the Lazada seller account deactivated message.
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Expert Tips on How to Sell on Lazada Easy & Effortlessly
