How to Attract Early BFCM Shoppers: Holiday Content & SEO Guide for Sellers
Think Black Friday is when holiday shopping begins? Think again. Your future customers are already
Newegg is one of the leading marketplace and also a trusted brand of so many customers. They provide a cool shopping experience to their customers.
As Newegg gives first priority to its customers, the sellers on Newegg must have to follow some criteria to sell their products on Newegg. Information of any product matters when it comes to selling your products on Newegg. Newegg has some policies that are related to a content of the products. Here are some policy of Newegg-
1. Content which Seems Offensive For The User Is Not Allowed
Newegg has the policy that no offensive content can be published. Some of the offensive contents are-
2. SKU Should Be Mapped To Proper Category
Proper categorization has an impact on search and navigation while also influencing Newegg’s branding. By “categorization” referring to the subcategory. Newegg has more than 2,000 subcategories that span across several industries.
To determine the correct subcategory for an SKU, the seller must refer to the taxonomy. The taxonomy includes a list of all Newegg subcategories, the industries to which they belong, the properties and property values for each subcategory.
3. Information Of Any Product Should Be Accurate
Newegg policy says that all content must be entirely accurate. These content can be related to SKU, image, video or anything. Some of the important points are-
4. Title Of The Products Should Be Short
Short titles are one of the most important pieces of content for customers because it tells them what the SKU is. Many times a customer may only read the website short title and glance at the SKU image before making a decision on whether it is an item they may want to purchase.
1. Include brand name or manufacturer name
2. Include manufacturer part number
3. Include size/colour/class or any other key distinctive information except if you are grouping
4. Avoid excessive punctuation
5. Include the following information in the title in the most logical order: [Brand/Manufacturer Name] [Model #] [Product Name] [Most important feature]
6. Include compatibility information, but it must adhere to their specifications on compatibility.
1.Do not include price, shipping, or warranty information in the product description.
2.Do not exhort the customer to use particular search terms.
3. Do not include URLs or mention other websites.
4. Do not include any information that is seller-specific including RMA policies.
5. Do not create product descriptions that do not provide enough product information.
6. Do not refer to holidays unless an SKU is closely associated with a particular holiday.
5. Compatibility Information For The Customer –
These rules below specify the conditions for including compatibility information in the website short title:
6. Description Of The Product Should Be Informative
The purpose of a product description is to provide substantive and informative information for customers. Most of the content in product descriptions is text, but they allow a maximum of two videos.
Every seller shares the same product description for each SKU; therefore, seller-specific information is prohibited.Most sellers are restricted to the following HTML tags: <ol>,<ul>, <li>,<br>, <p>, <b>, <i>, <u>, <em>, <strong>, <sub>, <sup>.
In some cases, a seller may be allowed to use more HTML tags as well as CSS. HTML encoding characters should be used sparingly.
7. Content Should Not Be Copied
If a different Seller tries to modify existing content for an SKU that they do not have ownership rights to, the system will ignore it and not allow you to make the update. Newegg may transfer Content Championship to a different seller if it is deemed that the seller has better quality content. Newegg reserves the right to make corrections or enhance any content provided by Sellers.
8. Image Requirements
9. Adhere To Offensive Content Policy:
10. Video Requirements
Information Source: Newegg Guidelines
These content policies are very important to sell on Newegg and merchant must have to follow all these guidelines.
Prohibited Seller Action And Activity At Newegg- CedCommerce
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