selling on fruugo
How to sell on Fruugo: Everything you need to know

How to sell on Fruugo: Everything you need to know


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In our era of hyper-connectivity within the global market, transcending local boundaries isn’t just a matter of choice—it’s a pivotal step towards sustained growth and adaptability. Enter Fruugo Marketplace, a dynamic force spanning an impressive 46 countries. With its extensive reach, Fruugo offers an exhilarating gateway to a global audience hungry for innovative products and unique experiences.
By tapping into Fruugo’s established platform and diverse customer base, your brand gains not just exposure, but a passport to global success. With every click, your products have the potential to propel your sales and amplify your brand’s resonance on a truly global scale. Ready to embark on this journey? This blog is your compass to guide you to global commerce with Fruugo Marketplace. Know how to sell on Fruugo marketplace and how CedCommerce Fruugo Integration helps connect with your online store for streamlined data syncing, bulk product upload, order fulfillment, and more. 

What is Fruugo Marketplace?

key features of fruugo marketplace for selling with cedcommerce integration

Launched in 2006, Fruugo has since become a prominent player in the eCommerce landscape, offering a smooth shopping experience for both sellers and buyers alike. With over 25 million active users, Fruugo connects you with potential customers who are actively interested in exploring products from around the world.
One of the biggest advantages of selling on Fruugo is that they handle the complexities of international selling such as currency conversion, language localization, and more.

Fruugo can also be a great way to expand your brand awareness and reach new markets without a huge investment in marketing. By leveraging their established platform and customer base, your products gain exposure to a wider audience, potentially leading to increased sales and brand recognition.

What are the benefits of selling on Fruugo Marketplace?

From global market exposure to personalized support and innovative features, Fruugo offers a range of advantages to help sellers thrive in the competitive online marketplace.

Market Exposure

Fruugo’s expansive marketplace provides sellers with access to millions of shoppers across the world, allowing them to expand their customer base beyond geographical boundaries.

Product Translation

Fruugo simplifies the process of reaching international customers by offering automatic translation services for product listings. This feature breaks down language barriers and enhances the discoverability of products.

Currency Conversion

Fruugo facilitates seamless cross-border trade by supporting transactions in multiple currencies. Sellers can cater to the preferences of international customers without worrying about currency conversion issues.

No Sale, No Fee

Fruugo operates on a “no sale, no fee” basis, meaning that sellers only pay a commission on successful transactions. This model ensures that sellers can list their products on the platform without any upfront costs.

Dedicated Accounts Manager

Fruugo provides sellers with a dedicated accounts manager who offers personalized support and guidance throughout their selling journey. Sellers can receive assistance with onboarding, optimization, and troubleshooting.

Multiple Payment Methods

Fruugo offers customers a variety of payment methods to choose from, including credit/debit cards, PayPal, and alternative payment methods. This flexibility enhances the shopping experience and encourages higher conversion rates.

Foreign Market Insights

Sellers on Fruugo gain access to valuable insights and data on international markets, helping them make informed decisions about their product offerings and marketing strategies.

Fraud Protection

Fruugo implements robust measures to protect sellers and customers from fraudulent activities. These measures include fraud detection algorithms, secure payment processing, and proactive monitoring.

Responsive Design

Fruugo’s platform features a responsive design that ensures an optimal viewing experience across various devices, including desktops, smartphones, and tablets. This accessibility enhances customer engagement and satisfaction.

Growing Network of Partners

Sellers can collaborate with Fruugo’s growing network of partners to explore new selling opportunities and expand their reach. Strategic partnerships with industry leaders enable sellers to maximize their growth potential and stay ahead of the competition.

What are the requirements for selling on Fruugo Marketplace?

Fruugo aims to make it easy for businesses to join their marketplace and reach a global audience. However, due to the international nature of their platform and how they generate traffic, there are a few key requirements you’ll need to meet to become a seller.

Essential Requirements

  • GTINs (EAN/UPC/ISBN): These unique product identifiers are crucial for Fruugo to properly list and promote your products. Without it, Fruugo won’t be able to generate traffic for your offerings.
  • International Shipping: Since Fruugo connects you with international buyers, you must be able to ship your products globally. Moreover, Fruugo handles the marketing and sales, you just ensure the products reach the customer.
  • Product Integration: Fruugo requires an automated way to integrate your product information with their platform while uploading single or bulk products. You can achieve this through a direct integration or by using one of their partnered solutions. Refer to Fruugo’s “Get Started” page for more details on these options.

Additional Tips for Success

While the above points ensure you can start selling, Here are some additional factors to consider for an enhanced selling experience:

  • High-Quality Product Images: Fruugo emphasizes clear product images on white backgrounds. Avoid watermarks or any information that doesn’t directly relate to the product itself. Ensure that all your products have high-quality images even when you bulk upload on Fruugo. 
  • Detailed Product Data: The more comprehensive and accurate your product information is, the easier it is for customers to make informed decisions. This includes detailed descriptions, specifications, and accurate dimensions.
  • Competitive Shipping: Fruugo suggests keeping your shipping costs under 10% of the product price to maintain a good conversion rate. Competitive shipping times are also important.

How to sell on Fruugo Marketplace?

Fruugo Marketplace offers three ways to connect your product information with their platform and sell successfully:

  • Direct Integration: Establish a direct connection using Fruugo’s CSV or XML data feed formats.
  • eCommerce Plugins: Utilize plugins for popular platforms like Magento, Shopify, or WooCommerce.
  • Integration Partners: Collaborate with Fruugo’s partner network for seamless data exchange.

Seamless connection methods

Once you’ve chosen your integration method, register as a seller on Fruugo and submit your product feed using high-quality images, detailed descriptions, and competitive pricing. Fruugo handles the marketing, so you can focus on fulfilling orders and providing excellent customer service!

What are the best practices for selling on Fruugo Marketplace?

Selling on Fruugo opens doors to a vast international audience. By following these best practices, you’ll be well-equipped to maximize your sales potential and establish a thriving business on the Fruugo marketplace. Here are some key strategies to optimize your performance and achieve maximum results:

Pricing for Global Success

  • Research Competitor Pricing: Analyze pricing trends for similar products in your target markets.
  • Attract International Customers: Set prices that are competitive globally while maintaining your profit margins.
  • Factor in Shipping Costs: Account for shipping expenses when determining your final product price.

Cater to International Demand

  • Niche Appeal: Identify niche markets with high international demand for your products.
  • Fill the Gap: Explore opportunities where your products might be less readily available in certain regions.

The Power of Accurate Translations

  • Target Market Languages: Prioritize languages spoken in your target markets.
  • Clarity and Cultural Sensitivity: Ensure translations are clear, accurate, and culturally appropriate.

Logistics and Customer Satisfaction

  • Efficient Shipping: Develop a streamlined shipping strategy to meet customer expectations.
  • Competitive Shipping Costs: Aim to keep shipping costs below 10% of the product price.
  • Transparency in Shipping: Provide clear and concise information about shipping timelines and costs.
  • Customer-Friendly Returns: Establish a return policy that fosters customer satisfaction.

Fruugo Platform Optimization

  • Eye-Catching Images: Use high-quality product images with clean white backgrounds.
  • Compelling Descriptions: Craft informative and engaging product descriptions that highlight features and benefits.
  • Strategic Promotions: Utilize Fruugo’s promotional tools and discounts to attract buyers.
  • Data-Driven Decisions: Monitor product performance metrics to identify areas for improvement.

Why integrate Fruugo Marketplace with CedCommerce Integration Solutions?

why choose cedcommerce fruugo integration to upload bulk products

Selling on Fruugo opens doors to a global audience, but managing product listings and orders across platforms can be time-consuming. The CedCommerce integration simplifies how to sell on Fruugo for sellers using popular eCommerce platforms like Shopify, BigCommerce, Adobe Commerce, WooCommerce, PrestaShop, OpenCart, and more.

Frequently Asked Questions (FAQs)

What product categories can be sold on Fruugo?

Fruugo offers a wide range of product categories, but it’s always best to check their website for the latest information. They cater to a diverse audience, so you’ll likely find a suitable category for most products.

Are there any restricted items or product categories on Fruugo?

Yes, Fruugo has restrictions on certain items for safety, legal, or regulatory reasons. You can find a list of prohibited products on the Fruugo seller requirements page during registration.

What are the benefits of integrating with Fruugo?

Integrating with Fruugo offers several advantages:

  • Simplified Product Listing: Easily upload your product information from your existing store platform to Fruugo. You can easily upload bulk products on Fruugo using the integration
  • Streamlined Order Management: Manage orders received through Fruugo directly from your familiar store interface.
  • Automated Updates: Ensure accuracy and efficiency by having product information such as bulk uploads and more automatically reflect any changes you make in your Fruugo or online store.
  • Reduced Manual Work: Automate tasks like order processing and inventory updates, saving you valuable time.
  • Increased Sales Potential: Reach a wider audience of international customers through Fruugo’s vast marketplace.

The CedCommerce integration offers all these benefits specifically tailored for Fruugo sellers using compatible eCommerce platforms.

What does the Fruugo Language Translator feature offer?

The Fruugo Language Translator helps overcome language barriers for you and your customers. You can list your products in your native language, and Fruugo translates them into the languages spoken by your target markets. This ensures customers see product descriptions in their preferred language, improving the buying experience.

How much is the Fruugo commission fee?

Fruugo charges a 15% commission fee, but only on the ex-VAT transaction value of orders. This means VAT itself is not included in the commission calculation.

Are there any other fees besides commission?

Yes, there’s an additional Funds Processing Fee of 2.35% applied to the total transaction value (including VAT) of each completed sale.

Do I need to worry about currency exchange rates?

No, Fruugo takes care of all foreign currency conversions. This means you’re charged the same commission fee regardless of the customer’s currency or payment method. Fruugo handles any necessary currency conversions and deducts commission and VAT before sending you the final amount.


Fruugo presents an exciting opportunity to showcase your products to a worldwide audience and achieve significant sales growth. With the valuable insights from this guide and the resources offered by Fruugo, you’re well on your way to becoming a successful seller. So, integrate your store with Fruugo Marketplace using CedCommerce integration to streamline selling today!

  1. Avatar for Ayushi Mishra

    It’s hard to find knowledgeable educated well-informed experienced people on this particular topic, but you, however, sound like you know what you’re talking about! Thanks

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