increase customer base on European marketplace Fruugo
EXPERT TIPS TO INCREASE CUSTOMER BASE ON FRUUGO

EXPERT TIPS TO INCREASE CUSTOMER BASE ON FRUUGO

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Fruugo is one of the emerging European marketplaces and many sellers across the globe are selling on Fruugo for many unprecedented privileges like free seller account, listing and paying only when there is a sale, etc. However, the common and the most important goal remains the same for sellers which are building, retaining and increasing the customer base for earning good profits. Here are some of the tips that you can follow to easily stand distinct from the rest of the sellers and build more customers driving more sales on one of the emerging European marketplace Fruugo.

 

Prior to going through the tips, get why investing in a European marketplace is a wise decision –

 

  • With more than 810 million inhabitants and more than 80% of active internet users, European eCommerce has seen a huge upsurge in sales of 534 billion euros in 2017-2018.

 

  • According to the statistics provided by the Association of eCommerce Europe, Europe had advanced rapidly in eCommerce with the share of – 

 67% e-shoppers in Northern Europe,

20% in Eastern Europe, 30% in Southern Europe,  

75% in Western Europe and

60% in Central Europe.

 

These statistics are only going to increase with time, which means that you have millions of customers in Europe itself who are willing to buy your products. This is the reason why marketplaces are covering Europe massively.

 

SIGNIFICANT ACHIEVEMENTS OF FRUUGO

 

increase customer base on European marketplace Fruugo

Source: Fruugo

 

  • Fruugo is an e-commerce website which has a network in 32 countries.

 

  • This e-commerce website has more than 100,000 customers around the world.

 

  • Fruugo features about 1000 brands.

 

  • As many as 100s of retailers sell on Fruugo.

 

  • Fruugo deals in 17 languages and enables sellers to process their work in 21 currencies.

 

  • With  25 million active users, Fruugo marketplace caters to millions of customers across the globe.

 

  • Fruugo marketplace is the perfect hub for International shipping, offering products from all categories from sports, fitness, beauty, health, clothing, furniture, toys, video games, and the list continues.

 

Do you wish you sell in these 21 countries but worried about the hectic back-end management? CedCommerce provides free tech solution for Fruugo that reduces your manual involvement and keeps you updated with features like synchronization of inventory, prices, orders, etc with many more perks and technical support.

 

 

Now let’s quickly move on to some of the expert tips that you must know to get an edge over your competitive sellers.

 

 

TIPS TO ENHANCE YOUR CUSTOMER BASE ON FRUUGO

 

 

KNOW ABOUT YOUR PROSPECTIVE BUYERS 

Always conduct good research about the trend and likes and dislikes about the people of the country you sell your products in. Do thorough research on the psychology and preferences of your prospective customers. This will help you in analyzing what products to sell in which country, festivals and occasions celebrated by them and the economic and social structure of the people.

 

 

increase customer base on European marketplace Fruugo

Source: Fruugo

 

 

USE META KEYWORDS 

 

Every marketplace has a search engine that easily understands and fetches relevant search result for the queries fed by the customers and the basic idea that it works on is the keywords. As a seller, you must optimize the SEO and play with keywords in the product description; product title or other ad copies that you make to attract customers.

These keywords help prospective buyers to reach your products as soon as it appears in the first result page of Fruugo.

 

What is a Keyword?

Keywords are those words that are generally fed by people on a search engine like Google or Marketplace search engines. These are the terms that you must be using in your product description, product title or ad copy that you create for marketing on other platforms.

 

Look at the image below carefully –

increase customer base on European marketplace Fruugo

Source: Fruugo

 

The search item used the word Black sports shoes. Look at the results that is displayed on the basis of those keywords. As a seller, you should be using such most used key terms so that your product can hit the search result.

 

 

SELL BEYOND DOMESTIC MARKETS 

 

People mostly tend to buy products that are not easily available in their domestic markets. Thus, your product might have more demand in international markets than in the domestic market. Make yourself available for international customers. This can create a huge customer base and sales on Fruugo. There are near about 32 countries across which you can sell your products.

increase customer base on European marketplace Fruugo

Source: Fruugo

 

 

Watch this Video to know what Mr. Ted Hettich, Chief Sales Officer, Fruugo has to say about this emerging marketplace.

 

 

MAKE DETAILED PRODUCT DESCRIPTION

 

Make your product description as detailed as possible. Do not leave any room for the prospective buyers to have any doubt related to your product. Do not forget to mention the dimensions, fabric, colors, and instructions to use the product.

 

 

increase customer base on European marketplace Fruugo

Source: Fruugo

You can easily notice how every possible query asked by a customer is covered in the description, right from dimension, weight, and material. Along with the product description, the delivery and return policy are also mentioned. This plays a very important role in international shipping. A customer must be aware of the delivery and return policy to avoid any confusion.

 

 

PUT APPEALING PRODUCT IMAGE 

 

Visuals are the most significant and appealing part of your product description. Customers always intend to take a look at the product with as many angles as possible. Try to invest in visuals and use infographics to make it detailed. The bottom line is to make the visuals self-explanatory.

 

increase customer base on European marketplace Fruugo

Source: Fruugo

 

 

MAKE PRODUCT NAVIGATION EASY 

 

 Make navigation for a product easy and easily searchable. Try to mention the categories at leaf level so that no other subcategory can be added. A leaf level category makes the product search very specific and relevant.

 

increase customer base on European marketplace Fruugo

Source: Fruugo

 

 

 

ARRANGE WEEKLY OR MONTHLY OFFERS

 

Offers and discounts play a very major role in attracting buyers. Low price and discounts seem to be a steal deal for the customers. You can also mention limited additions or limited stock available so as to create urgency amongst the buyers.

increase customer base on European marketplace Fruugo

Source: Fruugo

PUT COMPETITIVE PRICES

 

Pitch your products with competitive prices. Give them no reason to look away from your products just because of a high product price. Emerging European marketplaces like Fruugo have a set margin for the minimum and maximum prices that you as a seller should restrict to.

 

increase customer base on European marketplace Fruugo

Source: Fruugo

 

All the T-shirts have tough competition in price. The chances are that the customer would go with one with the minimum price.

BE PROACTIVE DURING OCCASIONS AND FESTIVALS

 

Put extra efforts on listing occasional and festive products so that your products are in high demand and you don’t miss out the prospective crowd online.

 

increase customer base on European marketplace Fruugo

Source: Fruugo

 

 

AVOID SELLING PROHIBITED ITEMS

 

 There are some prohibited items that should be avoided selling on Fruugo. Here are some prohibited items on fruugo.

 

Adult material

Alcohol

Animal and Wildlife products

Certifications and identifications

Coin and currency

Pesticides

Drug and drug paraphernalia

Gaming and gambling

Weapons, etc.

 

 

BUILD EXCELLENT ONLINE REPUTATION

 

Your online reviews and ratings speak about the credibility of your services. After getting convinced with the product images and price, the actual decision making factor will be the reviews by your customers. The most genuine reason why a customer would like to order from your Fruugo store is that you have proved through your reviews that you can make your customers happy and satisfied.

 

PROTIP – Communicate with your customers when they have a query or complaint. Ask about their experience shopping with you. Send a personal email and thank them also you can mail them whenever you upload a new product. Keeping taking follow-up.

 

 

 

CONCLUSION

 

These are some of the tips if followed at an advanced level and persistently, can make a huge difference in the income growth and sales on Fruugo. Fruugo being a new marketplace player, can be optimized easily because of comparatively less competition. Join the bandwagon before it becomes mainstream!

 

You would also like to read –

 

How to sell on Fruugo?

 

See Virginteez’s route-map to success as Moeez started selling on Fruugo!

 

How Anchor & Crew, a Jewellery and Fashion brand, went truly international by selling on Fruugo?

 

 

 

 

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