Google Marketing Live: Google Plans to Enhance Shopping Experience with Big Announcements

Google marketing live 2019 was about introduction of new types of ads to woo the audience with never before customer experience. This will enable online sellers to be more meaningful and creative while sharing their product/services without being intrusive.

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The spectacular evening of Google Marketing Live 2019 was glorified by the innovations. These innovation have potential to make marketing very meaningful.

The Google marketing live 2019 event received the audience from all corners of the globe. Moreover, thousands of fans were glued to screen to ensure no moment is missed out. The excitement was amazingly high throughout the event.

At Google’s annual conference for digital marketing enthusiasts, Some of the notable announcements are as follows.

The (Enhanced) Buy On Google (previously known as Shopping Actions)

Formerly known as Google Express, will be merged for an even quicker and hassle-free shopping experience a. Google plans to improve the shopping experience with personalization as after the merger the Buy On Google (previously known as Shopping Actions) will act as a universal shopping cart across multiple channels including search results, Google images, youtube.

 ‘Buy on Google’ program in France will be ending on December 7, 2021. For more updates or support, get in touch with the experts at CedCommerce here!

Now the customer can buy the product at the same time while browsing the product. Mostly before buying a user will watch images of the product as well as watch a few product review videos.  

Image Credit: TechCrunch

They will view product ads on these platforms and will be able to buy from there itself. If you have Google Express installed on your device, it will be auto-updated to Buy On Google (previously known as Shopping Actions).

The Purpose of Google Shopping is to serve as a one-stop destination for browsing, shopping, and buying.

Showcase Shopping Ads:

It is an exciting new ad format (currently in beta) announced at Google Marketing Live 2019 to woo customers more than before.

Image Credit: Wordstream

Shopping Ads will help online sellers to feature their product on SERP along with product images and prices. It will expand to show an entire catalog of relevant products.

The checkout process will be smoother. Customers on seeing the blue shopping cart on the product will be happy. After all, no need to visit  the third party website. Moreover, Google will be responsible for customer service and product return.  

These ads will help advertisers to engage and convert the customers without hampering the user experience. You can personalize these ads to a great degree. They also support omnichannel selling on account of being channel independent. 

Google will soon be rolling out ‘buy-online, pick-up in-store’ service through Shopping ads.

The Discovery Campaign:

One of the major attractions at Google marketing live 2019 was Discovery campaigns will be seen before the end of 2019 is discovery ads.  These ads are will improve the customer experience. Now the customer complains regarding ads being irrelevant will cease.

These ads will give a feeling of organic news cards when displayed on Google Discover on mobile, YouTube home feed, and on Gmail promotions & social tabs. Online sellers will be able to feature their name in the topic header.

Smart Bidding Innovations:

Google introduced three bidding strategies to ensure the advertiser has a more customised experience.

• Campaign level conversion setting – Now setting up of conversion goals at the campaign level is possible and easy. This was available to the account level previously.
• Maximum Conversion Value – Now advertisers can optimize for maximum conversion value with a particular budget
• Seasonal Settings – Now a specific adjustment can be scheduled during a certain period of time to get the benefit of the spike in conversion rate during the period.

Google Shopping Actions US is open for Merchants in India and Canada: Start selling cross-border to customers in the US, from either India or Canada without any fuss, right away.

The Crux of the Event – Google Marketing Live 2019

All the awesome announcements by Google at the event are directly or indirectly serving the important purpose of “helping e-merchants to anticipate the customer and help them sell products on multiple channels”.

Google is making it easier than before for online sellers to sell more, sell easily, and sell efficiently by empowering sellers with the right tools to reach and engage the audience more aggressively than before but without hampering the customer experience.

The entire focus of the event was to make product marketing/selling more meaningful than before

Google’s’ intention is to uplift the existing standards of customer experience by improving the marketing modes precisely by going omnichannel. Google has relied heavily on machine learning and automation to show up with some innovative and customer friendly ways to enhance digital marketing.  

 The crucial announcement at Google Marketing Live 2019 will widen the opportunities for advertisers for customer conversion. Moreover, Google will soon come up with guidelines. It will ensure the new idea of approaching customers is easy.