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Why Pinterest Is a Growth Channel for Etsy Sellers Discovery drives eCommerce growth. With 482
Interested in opening your dropshipping store but worried about how to go about it? Well, no need to panic. Even if you lack dropshipping background, you will be able to succeed in no time provided you don’t make mistakes that bog down your productivity and hamper customer experience.
Moreover, There is no alternative to excellent customer service and it has to be beyond expectation.Here you will find all that upon being followed will highly boost your chances for a 6 figure dropshipping store.
A common mistake among newbie sellers is sticking to the default setting. It will do more harm than good. Keeping the title and description the same for all pages of the store will confuse the search engine. After all, the purpose of every page is unique. Manually fill meta tags for proper SEO optimization. Moreover, SEO optimised pages rank far better in Google.
Content is key to attract as well retain the customers in dropshipping business. It has power to convey your idea in a quick yet complete manner. It is recommended to write in with the target audience in the background instead of with the product in the focus. This approach will help you generate ample content for dropshipping store. Hence more chances to better convince the customer.
Pro Tip: Choose an e-commerce platform that is super user friendly and no need for any coding skills.
It is not a new thing to find beginners selling almost everything to gain as much profit as possible. Well, this is not how it happens. Huge market means high competition and targeting a diverse audience.
It is a massive task and requires sufficient experience. Therefore, beginners will not be able to handle it effectively.
Better select a product of your choice (one in which you have interest and knowledge) and work to improve it reach and visibility with best SEO practices. This will help your dropshipping store reach the right audience before your competitors
Customers spend more time on their favorite social media site than all others collectively. Staying dormant on social media negatively impacts brand building. Afterall, you lose the opportunity to occupy a spot in the customer’s subconscious mind. Therefore, promotion of blogs, sharing short videos, and of course running a contest must be part of your social media brand awareness strategy.
No doubt, a giveaway content will increase followers in the shortest possible time. It also provides you an opportunity to collect personal details which can be used for remarketing and more.
Moreover being active on social media fetch you loads of benefits as below
image credit: brafton
It is found that a newbie mostly limits niche research part to analytics. It is fine to extract insights but the customer profile needs to be built to ensure the product reaches the target audience.Customer profiling means you get sufficient data for quick identification of the exact need and different sub niche. Therefore, it provides a competitive edge hence making it easy to sell more.
image credit: care4brands
Choosing the correct product is as important as customer success in dropshipping business. Knowing the anatomy of an ideal dropshipping product will ease your job.
Few products perform better than others, but sticking to those products is not really a wise decision for dropshipping store in the long run. You might have some extra sales for some time but will it be sufficient? Of Course not, only an in-depth research will reveal the truth about parameters (orders, reviews, star ratings) that actually matter for ensuring it is a winning product or just an ordinary one.
Image credit: Walmart
If research is overlooked means you have a fairly vague to negligible idea about the level of competition associated with the product.
Don’t simply go by somebody’s recommendation and order 1000 pieces from manufacturers. It is better to know about monthly searches for products (using google keyword planner) and people’s interest over the last 6 months (in geographic location where you plan to sell) using Google Trends. It will provide a fair picture about what’s available.
Image credit: Google Trends
One of the common mistakes among newbies with plan to own a dropshipping store is choosing a product that has little timespan, meaning it is being sold during specific months of the year. Hence, running stores solely on limited lifespan products is not a good idea at all.
Upselling refers to pitching another product after purchase of the first product The best part about upselling is it increases customer lifetime value. Thus, it is highly likely the same customer will show up for more purchase in future.
Niche under which thousands of products come are considered broad niches. Being a vast niche, you will encounter high level competition. Hence, a newbie dropshipper will have to struggle to survive and some might feel discouraged during initial days.
Every supplier or to be honest any supplier cannot be ready all the time (24x7x365) to ship your products. Considering recent COVID-19 pandemic had unnecessarily increased shipping time, better be ready with such unwanted scenario and contact with multiple suppliers.
Two simple tricks to differentiate a reliable supplier
Customers are driving forces behind dropshipping success. Thus, knowing them thoroughly becomes mandatory and is better than trusting your assumptions. Here are effective ways to achieve it and make your website look useful to the user.
Shipping is a game changer in the ecommerce industry. Prefer ePacket shipping and share tracking details with customers. Thus, in case of some delay it will keep them updated. Therefore, customers won’t bother you.
Well, an ambitious newbie has to go an extra mile to keep up with the competitors. Order must be processed on the day of being placed to ensure zero order delay. Apart from that, being always on alert mode helps in responding to customer queries as soon as possible is of utmost importance.
Yes, either over excitement or over confidence but importing 1000 products right on day first on your newly launched dropshipping store is a big no. After all, you need huge time to write compelling product descriptions for every product and for 1000 products it might occupy for several weeks.
If done continuously will not only exhaust you but, you end up having very less time to entertain customer queries. Hence, it is better if you import products not in very high amounts.
In order to beat competitors it is very important to build an understanding about them and know what works in their favour and how you can leverage it for your business. Focus on their social media profiles and website to find out below details
Website design can never be left neglected for really long. An online store with messy navigation or just ordinary design will not be able to attract customers attention enough to persuade him towards purchase.
A clean and professional look with high end images should never be neglected. Smooth navigation ease the usage and lessen time to complete purchase. It is another important criterion that helps visitors reach the product without putting in a lot of efforts.
Professionally designed logos are must and it will help customers differentiate your brand from others.
The About Us page is among the most important pages that can’t be overlooked. AFter all, it is the most visited page. A successful page clearly conveys the mission and vision of the company.
The About Us page must have the latest details about business location and e-mail address.
Market research is the foundation of any dropshipping store. Tools like Google Keyword Planner provide plenty of insights to decide the demand of products. It also provides product related keywords that help in framing seo friendly product titles, descriptions, blogs, and website content.
Social media in another effective way to find how others view your product. Especially how popular it is among the target audience.
Selling products in the wrong niche leads to minimum return despite how much effort is put in it.
We have talked a lot about mistakes. Let’ s get inspired with what actually worked for successful dropshippers.
Persistence definitely pays off. Don’t be discouraged by a few failures in starting and ditch the idea of launching dropshipping store. Because every failure takes you close to success. Therefore, avoid all sorts of negativity from others and stick to points mentioned above. You will definitely uplift the chances of high sales as well as minimize drop shipping mistakes as a newbie.
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