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Cdiscount sellers have a big reason to rejoice, its Christmas shopping. Christmas is here again, with European shoppers all pumped up and ready for Christmas.z shopping.
The amount of money estimated to be spend in online shopping is a whopping €350 billion. Yes, a humongous opportunity that every Cdiscount seller would like to take advantage of before his competitors.
As a seller, your strategy to boost sales must consider insights that reveal customer shopping behavior about Christmas.
Statistics by Statista (specializing in market and consumer data) reveal the below insights about Christmas shopping in France.
Based on the above insights, here are tried and tested best practices to maximize sales for Cdiscount sellers.
How fast the seller can deliver the order matters a lot. After all, 4.4 days is the maximum period European customers can wait for orders purchased to get delivered.
Free shipping is the most encouraging factor of all. Shoppers find it irresistible and end up buying products with free shipping labels.
image credit – canstockphoto
Cdiscount sellers must also focus on the big opportunity of selling in the UK and Germany. Consumers from the UK and Germany will spend GBP 82.2 billion and GBP 73.27 billion on Christmas shopping.
These numbers reveal a big opportunity for Cdiscount sellers keen on boosting their sales. Localization of your website will play a vital role in grabbing the attention of English and German shoppers.
Three areas to focus on for website localization are
To be ready to cater to audiences from different linguistic regions is a prerequisite to thriving in the global e-commerce landscape
An ideal approach will be to manually translate and cross check the high impact content like product titles, descriptions, reviews, navigation bar, CTA button, email campaigns, and checkout page. Rest pages can be translated using tools. It will speed up the language localization process.
3 in every 4 online shoppers are comfortable with purchasing products from sites that communicate in their native language. Moreover, as many as 60% of customers have qualms about buying from websites that lack multilingual features.
After language, next is the localization of design elements. Logo design, video content, social media images, and ad graphics are visual cues with a strong influence on shoppers.
Localization of these elements makes them culturally relevant to the audience. As a result, people tend to trust the legitimacy of the business.
Image is integral but often overlooked during localisation with the notion that it can’t be translated. But, based on shopper location, you must optimize images to stay relevant to the audience’s requirements.
The images in the UK and Germany can differ based on the region’s climate. Another reason is how differently attire is styled in these locations. These factors influence the design of the image.
Hence, consider these factors to localize images. It will enable the best shopping experience.
Cdiscount seller must ensure they are well versed with writing tone that resonates with your audience in the region. The Chinese language uses an indirect tone, but English tends to be more direct.
Amazon home page on the same day is tailored differently for different locations. In one country displays its own products and services, whereas stressing on its ability to ensure same day delivery for customers accessing the website from some other location.
Customer shopping behavior varies across different corners of Europe. Knowing the insights influencing shopping behavior during Christmas helps decode the buyer persona.
icon credit: flaticon.com
The festive mood is high, and customers will soon be on a Christmas shopping spree. As a seller, frame your festive season strategy with the parameters mentioned above that matter most.
As a result, it will eliminate maximum friction during the customer shopping experience. Learning to sell on Cdiscount paves the path for you to grow your business in France and other European countries.
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