Inside Walmart’s Creator-Led Social Commerce Strategy: What Sellers Should Learn
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In the run-up to the festive season ahead, CedCommerce added an upgrade – Bulk Promotion on Walmart Marketplace – to its Walmart Integration app which connects Shopify sellers to Walmart.com. This enables Shopify sellers to perform bulk promotions on Walmart for Shopify products.
The bulk promotion feature of Walmart integration enables sellers to select many products from their Shopify store and apply promotions to them in bulk. Shopify Merchants can easily use this app to apply promotional pricing, such as Reduced & Clearance – on their products listed at Walmart. The functionality also enables sellers to apply promotions on a set of selected products by using the filters.
During the festive season 2020, Walmart.com’s sales were $1.2 Billion. Compared to the sales during festive season 2019 when Walmart.com made sales of $535 million, the sales during the festive season 2020 were nearly 124% higher than the previous year. This all presents promising sales opportunities for the sellers during the upcoming festive season of 2021.
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