Walmart Embraces Amazon MCF: A New Era of Cross-Platform Fulfillment for eCommerce
Walmart Embraces Amazon MCF: A New Era of Cross-Platform Fulfillment for eCommerce
With over 20 million item listings and 50,000+ sellers, Bonanza connects the Buyer and Sellers all across the world. There are other scores of flexibility that Bonanza brings to the chart for online sellers — enabling them to import listings from Etsy, eBay, Amazon, and Shopify and also list their Bonanza items at eBay and its affiliate sites, in this regard Bonanza Advertising is worth mentioning which is membership as well as individual-based.
However, after all this too, sometimes sellers don’t get the desired results. There can be various factors – improper listing, not good descriptions and others.
Therefore, your first and foremost effort should be to refine your listings or make them SEO optimized which increases the traffic and therefore increases the conversion rates. The steps are:
However, the centralized them of this blog is to get the traffic fast and the SEO process takes time. therefore, we will discuss all the paid promotion options at Bonanza i.e. Bonanza Advertising.
The Bonanza Turbo Traffic enables sellers on the platform to receive up to 300% more page views on the listings through their advertising network. The benefit is extended to Titan/Platinum members and to those who purchase individual Bonanza purchase packs. Following is the illustration depicting traffic spike due to Turbo Traffic:
However, how much traffic your listing receives corresponds to the membership plan you’ve subscribed to and the Turbo Traffic pack you purchased:
You can see the Turbo Traffic status from your booth, it tells about the page views, conversions and total revenue from the Turbo Traffic:
Apart from the membership plans, already mentioned, other factors too, contribute to the receiving of the Turbo Traffic such as:
Advertising Commission Levels: → There are four commission levels applicable at Bonanza -Basic (9% max fee), Standard (13% max fee), Superior (19% max fee), and Elite (30% max fee). Therefore the traffic sent to the listing is in proportion to the commission levels, higher the commission, more is the traffic and vice versa.
Shop Conversion Rate: → Another crucial factor that contributes to the higher turbo traffic is conversion rate, the more the better. Bonanza has defined the criterion at 1%. Increase in conversions corresponds to improved Turbo traffic.
Overall Traffic Volume → Since bonanza also runs PPC campaigns to attract traffic to the listings of sellers, in this case, the higher the clicks in the campaign for sellers, invariably more money is already spent, therefore, these listings will receive lesser traffic.
There are two different things attracting traffic and increasing the conversion rate. The other avenues include subscribing to different membership plans which are responsible to attract traffic at varying degrees.
Here is how Bonanza attracts more eyeballs to your item’s visibility the higher you’re ready to share the commission level with them.
Bonanza’s fee structure is quite complexed therefore, we will try to break down it to the simplest level to make it as clear as possible. First, there are Turbo traffic packs that help you attract the traffic to your booth for a certain time.
Then, there are commission-based promotional plans. The plan is simple, the more channels you want your products to appear to, a higher amount of commission you pay. On the brighter side Bonanza allows you to track the performance of your efforts.
Then there are Bonanza’s Bonanza Advertising plans based on membership fee options.
TIER BASED PRICING PLAN: The best thing about Bonanza’s membership pricing plan are them being TIER based i.e. Silver, Gold, Titan, and Platinum. The different plan contains different perks. If you’re a beginner, you can opt for a Silver Pricing plan which has fewer avenues but enough to get you sizeable traffic. Whereas, on the other hand, the Titan membership is for a person who is performing exceptionally well and want to take their sales to even greater heights.
Titan plan ($200/month) gives you full access to all of the advertising options for a 9% commission, instead of a 30% commission like the other membership plans need to pay. Turbo Traffic is also included for 7 days on the Platinum plan ($70/month) and 25 days on the Titan plan ($200/month).
Another benefit of selling with Bonanza is it lets you open your own store with a flat fee of $25/month. The best thing is you don’t have to pay any commissions on the products sold from this store.
Note: The fees are quite expensive though and definitely cater to mass-produced goods rather than handmade.
Conclusion:
Bonanza may not be your primary multichannel avenue. However, it is a great channel to get those 15-20% revenues which keep the operation ability of your store running and also, help you attract traffic in bulk through different Bonanza Advertising plans and schemes. All you need to do is choose wisely.
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