Pre-BFCM Buzz: How to Tease Your Sales and Incentivize Early Shoppers
It’s mid-October. The whiteboard is covered in timelines, SKU codes, and a single bold line:
Black Friday and Cyber Monday, or BFCM for short, are kind of a big deal for Google Shopping sellers. They’re like those once-a-year super sales where shoppers go crazy for discounts and special offers. If you’re an online seller, you definitely want to jump on the BFCM bandwagon.
It’s all about having the right game plan to navigate the best practices for festive season. It’s got all the essentials you need to make the most out of this shopping frenzy.
Let’s discuss the nitty gritty of resistible promotions, tweaking your ad campaigns to perfection, and making the most of Google Shopping’s cool features.
Promotions and discounts play a key role in boosting sales during Black Friday and Cyber Monday (BFCM) sales. After all, BFCM is a highly competitive shopping period.
You will be dealing with savvy shoppers during Black Friday and Cyber Monday (BFCM) who will immediately spot a generic ad. Hence, those cookie-cutter ad campaigns just won’t cut it anymore.
It’s time to tailor your campaigns to your audience’s tastes and needs. Customized campaigns enable your store to stand out and outperform competitors, as your messaging resonates more effectively.
First, break down your audience into different groups based on who they are, what they do, and what they’re into. Think about stuff like age, where they’re from, what their interests are.
The key is to make your ads feel like you’re having a one-on-one chat with each group. Use words and images that hit home for them. When your ad feels like it’s made just for them, it’s way more likely to make an impact.
You’ve probably noticed those ads that seem to read your mind. You’re casually browsing, and bam! There’s an ad for that thing you were just thinking about. These are dynamic ads and they are aware if you’re a sneakerhead or a bookworm, and use that data to pick the perfect products for you.
It has the potential to grab a shopper’s attention and they are more likely to click on them.
AdPlexity, SEMrush, and SpyFu allow you to monitor your competitors’ ad campaigns. You can see the actual ads they are running, their ad copy, and where they are driving traffic.
As we approach the fervor of Black Friday and Cyber Monday (BFCM), the importance of mobile shopping is paramount.
It’s like having a secret weapon.
Shoppers love it because it’s super convenient. They can browse your products from anywhere, anytime. Imagine someone sitting on their couch after a big Thanksgiving meal, scrolling through deals on their smartphone. If your online store is mobile-friendly, you’re right there in their hands.
Firstly, make sure your website and ads look good on mobile screens. You don’t want people to struggle with tiny text or images. It should be a smooth and visually appealing experience.
During BFCM, mobile is the king. Having a mobile-optimized store is a must. It’s your ticket to reaching those mobile-savvy BFCM shoppers and boosting your conversions during the festive season.
Mastering competitive analysis begins with the right tools and techniques. Here’s how to monitor your competitors effectively
Let’s say you run an online store that sells premium, handcrafted leather bags. You’ve been monitoring your competitors and have noticed that one of your main competitors, “LuxLeather Creations” is running highly effective Google Shopping ads during the Black Friday and Cyber Monday (BFCM) sales period.
Competitor Ad Insight – “LuxLeather Creations” is running a BFCM ad with the headline “Up to 50% Off All Handcrafted Leather Bags!” Their ad includes a visually appealing image of a leather bag, highlighting the craftsmanship and quality. They also mention free shipping and easy returns in the ad copy.
After analysis you can consider making the following adjustments to your ad copy and creatives
Are you worried about high product demand and desperately looking to fight the nightmare of running out of products or losing sales and disappointing customers?
Well, don’t stress out and adhere to the below tips to maintain just the right inventory levels and monitor your inventory in real-time.
The stockout dilemma is a real thing and even successful sellers can’t escape it. The key is to have a plan in place. Offer bonuses or discounts to customers who miss out. This can turn disappointment into loyalty. Also, make sure your support team is ready to assist.
In the dynamic realm of online retail, the CedCommerce Google Feed app emerges as an indispensable tool for Google Shopping sellers. This app streamlines the optimization of product data, offering sellers a user-friendly interface coupled with comprehensive features to enhance their listings.
The stakes are high during Black Friday and Cyber Monday (BFCM) as customers are eagerly waiting for discounts and special offers. Therefore, adhering to aforementioned tips will enable online sellers to create a win-win situation during BFCM. As a result, you will expand your customer base and increase the conversion rate.
It’s mid-October. The whiteboard is covered in timelines, SKU codes, and a single bold line:
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A nice post. I've learned a lot from this pors. https://cedcommerce.com/blog/
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