Amazon Product Bundles: All You Need to Know

Picture this: a Gen Z shopper, fueled by a sudden burst of creativity, decides to pick up crocheting. Instead of hunting for individual supplies, they grab a crochet kit—complete with yarn, hooks, stitch markers, and a pattern. This is what Amazon product bundles look like in action. Intuitive, convenient, and often a better deal for buyers. And for sellers? It helps you target high-intent shoppers, increase product visibility, and boost sales.

In this comprehensive guide, we’ll explore the ins and outs of Amazon product bundling. The benefits, strategies, examples, and latest policies, and how you, as a seller, can effectively implement product bundling strategies on Amazon.

What is an Amazon Product Bundle?

An Amazon product bundle refers to a combination of related or complementary items sold together as a single package. A product bundle allows you to offer multiple products in one listing, while also providing your buyers with more value through convenience and often a discount.

• Product bundles help you move slow-selling items by pairing them with popular products, boosting sales.
• It encourages higher spending per transaction and increases your brand visibility.
• Unique bundles can differentiate your brand and strengthen customer loyalty by showcasing your expertise.

Moreover, it simplifies shopping by offering buyers everything they need in one package, saving time and money. Bundles also help you introduce customers to new products, often at a discounted price compared to separate items.

Amazon Bundles Rules and Policies

When creating product bundles on Amazon, there are a few important rules you need to follow to keep your listings compliant and attractive to customers. Here’s a quick breakdown to help you out:

1. Bundle Product Composition

• No BMVD or Video Games as Primary Products: You can’t list bundles where the primary item is from the Video Games, Books, Music, Video, or DVD categories.
• These can only be secondary items if they complement the main product.
• Complementary Products: Bundles should consist of complementary products that help customers fulfill specific needs or create a better experience. Much like that bundle with a crochet kit, including yarn, hooks, stitch markers, and a pattern.

2. Pricing Compliance

• Follow the Fair Pricing Policy: Your bundle’s price must comply with Amazon’s Marketplace Fair Pricing Policy. The referral fee for the primary product category applies to the entire bundle.
• If a bundle includes products from multiple categories, it may be listed only in the category of the highest-priced item in the bundle.

3. Product Compliance

• Follow Amazon’s Selling Policies: All items in the bundle must comply with Amazon’s Seller Code of Conduct and the policies for each product category. Make sure there are no misleading claims or misrepresentations.
• Bundle images, features, and descriptions must also adhere to Amazon’s listing policies.

4. Bundle Branding & UPC

• Bundle Branding: If your bundle consists of items from different brands, it should be branded according to the highest-priced product.
• No generic products: As it may mislead customers by bundling unbranded products, so avoid that.
• Unique UPC for Bundles: Your bundle must have its own UPC, not the UPC of any single product in the bundle.

What is UPC?
It is a 12-digit barcode assigned to a specific product and helps identify and manage inventory efficiently. Know more here. 

5. Grocery, Pet, Baby, Health, and Beauty Categories

• Manufacturer-Created Bundles Only: The original manufacturer must create and offer Bundles in these categories. You can’t mix products from different brands (e.g., you can’t bundle chips from different brands like Lay’s and Pringles).
• No Generic or Seller-Branded Bundles: These bundles can’t be listed under a “Generic” brand or your own brand unless you own every product in the bundle.

6. No Non-Consumables in Consumable Bundles

• You can’t combine consumable goods (e.g., snack packs) with non-consumable items (e.g., kitchen utensils). This helps maintain the quality and accuracy of product offerings.
• For example, coffee beans and a mug can’t be sold together.

7. Prohibited Modifications

• Once your bundle is listed, you can’t change its components.
• If you want to update it, create a new bundle listing with a unique UPC.

8. Impact on Existing Listings

• Policy Enforcement: The updated bundling policy has been enforced starting late Q4 2024, with 30 days’ notice via email and Account Health Dashboard.
• Make sure your current bundles comply to avoid penalties or removal from listings.

Failure to adhere to the Bundle Policy, including the following Detailed Bundle Guidelines, may result in the removal of any bundled product listing, account suspension, or both. For a detailed view of Amazon’s product bundling policy, click here.

If an item is a variation of a parent product, list it as a variation within the parent product’s family and not as a bundle.

How to Create Amazon Product Bundle Listings

Bundles make shopping easier for customers while allowing you to boost your revenue. Refresh your sales strategy by learning how to create product bundles on Amazon and optimizing them for success:

1. Choose Products to Bundle

• Complementary items: Choose products that work together, like crayons with a coloring book, or an extra shuttlecock with a racket. Bundling complementary items makes it more likely that customers will see the value.
• Customer demand: Ensure at least 1 product in the bundle is in demand. Bundles with top-selling products are more likely to get noticed.
• Inventory management: Try to strategize how the bundle will help you move slower-selling items by pairing them with high-demand products.
• For example, pair top-selling ergonomic chairs or desks with slow-moving lamps, laptop stands, or desk organizers.

2. Set Up Your Bundle in the Seller Dashboard

• Log in to your Amazon Seller Central account.
• Navigate to the Inventory section and select “Add a Product.”
• Choose ‘Create a New ASIN‘ for your bundle.
• Enter the bundle details: You’ll need to input a product title, description, and images.

Make sure the products in the bundle are described clearly and highlight the benefits of buying them together.

3. Buy a Unique UPC or Identifier

Remember, your bundle needs its own UPC. If you use a UPC from an individual product within the bundle, Amazon may flag or remove your listing.

How to get a UPC for a product bundle?

To get a UPC for a product bundle, follow these steps:

• Purchase UPCs for your product bundles from an authorized seller or directly from GS1, the global standards organization responsible for issuing UPCs.
• GS1 is the most trusted source for obtaining legitimate UPCs.
• Once you obtain the UPC, you must register it with Amazon or other marketplaces.

4. Price the Bundle

• Discount: Offering a lower price for the bundle compared to buying each item separately can help attract customers.
• Bundle strategy: Make sure the price reflects the value customers get.
• If you bundle a high-ticket item with smaller, slower-moving ones, ensure the overall deal feels like a win.

5. Manage Inventory and Pricing

• Inventory sync: Ensure that your bundle’s inventory is synchronized with the stock levels of the individual products within the bundle. If one item is out of stock, the entire bundle might become unavailable, so plan accordingly.
• CedCommerce Integration: If you’re managing both Amazon and Shopify stores, CedCommerce can help integrate your Amazon bundles with your Shopify bundles seamlessly. This way, your inventory, pricing, and order management across both sales channels are always in sync.

Advantages of Amazon Product Bundles

Here’s why bundling is more than a clever strategy:

• Increased Visibility: Combining high-demand items with complementary products can drive traffic to your listings and improve rankings in search results.
• Higher Conversion Rates: Studies show that bundled offers can increase conversion rates by as much as 30%, due to perceived value.
• Improved AOV (Average Order Value): You increase the overall spending and benefit your bottom line by offering a compelling bundle at a slightly discounted rate.
• Reduced Returns: Bundles can lower the likelihood of returns by offering complementary products that customers are more likely to use together.
• Enhanced Customer Satisfaction: Bundles make shopping easier and more enjoyable. 70% of consumers say that bundled offers make them feel like they are getting more value for their money.

In short, product bundles are a powerful tool for increasing sales, reducing returns, and improving customer satisfaction, all while enhancing your brand’s visibility and credibility on Amazon.

Amazon Virtual Bundles

Different from physical product bundles, Amazon virtual bundles allow you to combine products into a single listing without physically packaging them together.
Instead of bundling items in one package, each product is fulfilled individually but displayed as a cohesive set on Amazon.

For example, a virtual bundle could combine a yoga mat, blocks, and strap, each shipped separately but displayed as a complete yoga set for customers.

Tips for Selling Product Bundles on Amazon

To maximize the success of your product bundles on Amazon, here are some key strategies:

Price Optimization

Set competitive pricing to entice buyers while ensuring you’re still making a profit. Use Amazon’s “Rule of Three“, where you aim for a price that’s 10-15% cheaper than the sum of individual products.

Target Audience Relevance

Make sure your bundle speaks directly to your target audience’s needs. For example, if you sell home improvement tools, bundle them with accessories like screws or measuring tapes. Focus on convenience and value.

Attractive Product Images and Clear Descriptions

Visual appeal is crucial. Use high-quality images to showcase all items in the bundle. Write clear, engaging descriptions that highlight the convenience and value of the bundle.

Run Bundle-Specific Promotions

Offer limited-time discounts or deals like “Buy One, Get One Free” to increase visibility and drive sales.

Are You Also Selling Bundles on Shopify?

Managing product bundles across multiple sales channels can be time-consuming, but CedCommerce Amazon Channel will soon make it easy to sync your bundles between Shopify and Amazon with real-time updates. Here’s how:

• Real-Time Syncing: Automatically update inventory, pricing, and product bundle details between Shopify and Amazon, ensuring consistency without manual effort.
• Automated Pricing and Inventory Rules: Set specific rules for pricing and stock management for bundles, optimizing your profits and preventing stockouts or overstocking.
• Amazon Business Marketplace: Offer product bundles in bulk to B2B buyers—perfect for items like office supplies. Set B2B-specific quantity-tiered pricing via the app, enabling business pricing features and making it easier to sell at wholesale prices.

CedCommerce will soon help you streamline your bundling process, saving time and reducing manual errors, so you can focus on strategizing for better conversions. Stay tuned for the launch.

Ready to optimize your Amazon products? Explore CedCommerce Amazon Channel today!

Conclusion

Amazon product bundling is a proven strategy to boost sales, improve visibility, and enhance customer satisfaction.

Not only can you increase your average order value (AOV) by combining complementary products, but you also move slow-selling inventory and offer customers a convenient shopping experience.

To succeed with bundles, focus on competitive pricing, clear and compelling product listings, and compliance with Amazon’s bundling policies.

Whether you create physical or virtual bundles or simply sell products, optimizing your listings and leveraging tools like CedCommerce Amazon Channel can save time and streamline inventory management.

Start experimenting today and see how strategic bundling can elevate your Amazon business!