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Over one million products now eligible for free same-day dispatch as eCommerce giant deepens $1.6 billion Australian infrastructure investment
Amazon Australia has switched on free same-day delivery for Prime members across the majority of Canberra, making the national capital the third Australian city, after Sydney and Perth, to receive the company’s fastest shipping tier. The expansion brings more than one million eligible products within a same-evening window for orders placed by 11 am, provided the basket totals at least $49.
Items qualifying for the new service are flagged on the Amazon app and website with a “Today by 10 pm” tag or a “Prime Free Same-Day” badge, and span everyday essentials, small appliances, consumer electronics, home and kitchen goods, beauty products, books, toys, and apparel.
What the rollout actually changes for Canberrans
Prior to this announcement, Canberra-based Prime members were largely served through Amazon’s one- and two-day delivery tiers. The new arrangement compresses that timeline dramatically: a household ordering a replacement kettle, a pair of headphones, or a last-minute birthday gift before late morning can expect the parcel on their doorstep before bedtime the same day.
Matt Benham, Country Manager for Amazon Australia, framed the launch as a response to shifting consumer expectations.
“Speed and convenience are at the heart of our delivery investment in Australia, and we’re excited to announce a game-changing offering for the people of Canberra with the launch of free same-day delivery,” Benham said. “We’re seeing more demand from our customers for fast and convenient delivery options that fit within their busy lives.”
He added that the service was designed for time-pressed shoppers needing anything from “a new small kitchen appliance, a set of headphones for your commute, or even a present for a last-minute kid’s birthday party.”
Prime members outside Sydney, Perth, and Canberra retain access to free one-day delivery in most parts of the country, and free two-day delivery elsewhere.
A $1.6 billion infrastructure bet
The Canberra rollout is the visible end of a much larger logistics build-out. Between 2024 and 2027, Amazon Australia will have spent $1.6 billion opening five new operational sites: a footprint expansion expected to generate roughly 4,500 jobs once the facilities are fully operational. In 2025 alone, the company added more than 1,500 permanent roles across its Australian operations.
The local network now stands at eight fulfilment centres and 12 logistics sites. Cumulatively, Amazon says it has poured more than $35 billion into its Australian businesses since arriving in 2011: a figure that covers retail operations, AWS cloud infrastructure, content investment, and the delivery network underpinning announcements like this one.
Practical benefits flowing from that spend, according to the company, include evening and weekend deliveries and automatic re-attempts when customers are not home, features that were uneven or absent across regional Australia only a few years ago.
What it means for sellers on the platform
The same-day window is not only a consumer feature. Third-party merchants enrolled in Fulfilment by Amazon (FBA), under which Amazon stores, picks, packs, ships, and handles customer service for the seller’s inventory, automatically gain access to Prime delivery speeds. For Canberra-based FBA sellers, that means their products are now eligible to reach local Prime members within hours.
Research from Mandala Partners, cited in the announcement, estimates that faster business-to-customer deliveries have generated $1.4 billion in additional sales revenue for Australian businesses over the past decade, with a further $400 million in potential savings from quicker inventory access.
Fresh groceries already in market
The same-day announcement builds on a fresh-food push Amazon launched in Canberra in April 2026 through a partnership with family-owned Harris Farm Markets. That arrangement gives customers in more than 50 Canberra suburbs access to seasonal produce, meats, and specialty grocery lines on same- and next-day delivery, bringing Amazon into more direct competition with established supermarket chains in the ACT.
Prime: the membership underneath it all
The faster delivery is gated to Prime, Amazon’s paid membership program, which the company says now counts more than 200 million members globally. In Australia, Prime is priced at $9.99 per month or $79 annually, with a 30-day free trial for new customers.
The competitive backdrop
Amazon’s Australian acceleration lands in a parcel market where Australia Post, StarTrack, and a growing field of last-mile specialists have all been investing in faster suburban networks. The company’s signal with the Canberra launch is straightforward: same-day is no longer a Sydney-and-Perth-only proposition, and the investment runway through 2027 suggests further metropolitan expansion is on the agenda.
For shoppers in the capital, the immediate question is more practical: whether the new service shifts enough purchasing behaviour to make the $9.99 monthly subscription pay for itself. With the $49 basket threshold sitting well below a typical household top-up shop, Amazon is clearly betting that it will.
