BFCM Conversion Tactics: Smart Bundles, Flash Sales & Scarcity Marketing
Reading Time: 13 minutesStill approaching BFCM with generic discounts, last-minute price cuts, or scattered promotions?…
It’s always special meeting industry experts and listening to their thoughts and deep insights. This year we were privileged to be able to listen to the views of great thinkers and industry leaders at Magento Live in France held from 6th Feb to 7th Feb ‘2017 in beautiful city of Paris.

The thinkers and industry experts from all across the globe gathered and presented before us some really-compelling information. There was so much to learn that we felt our learning capability was short of retaining all the insightful information presented by the innovative speakers having exercised their brain for years in the e commerce vertical.
With 51 million buyers stopping by at Magento based e-commerce websites and taking home $101 Billion worth of Gross Merchandise Value home, and with a 200,000 strong community increasing 20% y-o-y, the Magento is poised to achieve newer heights.
The noticeable trends in Ecommerce 2017, as told by the thoughtful leaders, are:
Also, we listened to the Market leaders about the different aspects of E-commerce. Let’s see what they’ve to say:
The one and only @shevron speaking on how infrastructure changes can dramatically improve your site performance #MLFR17 pic.twitter.com/B3inoFs7US
— Leah Na'aman (@leahnaaman) February 7, 2017
Le @ProductPaul on stage at #MLFR17 talking about M2 innovation and the product roadmap pic.twitter.com/ljd97m3CBH
— Peter Sheldon 🛒 📦 ✈️ 🚚 (@peter_sheldon) February 7, 2017
https://twitter.com/kiwii/status/828921357454962688
4. Apart from it, Alex Babier, Digital Marketing Director, Oleveey Sweeney talked about the importance of engaging delivery experience and creative customer experience practices.
Olivier Heitz, Director of Digital Information Systems at Bouygues, and Mathieu Delpuech, the Global Direct-eCommerce Capability Manager at Mars Information Services were awarded Magento Trailblazer awards.
All-in-all, it was a thrilling experience. Lots of new things learned, exposure to different perspectives and new friends and business opportunities made, and a life long memory embedded, we hope the year 2017 overachieves all the goal and expectations put forward by Magento and us too.
Thanks for your interest!
Team CedCommerce
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