In this fast moving generation, the world of technology has really improved our lives a lot. With the help of internet, everything is available on your fingertips. You do not have to even step out of your house and the desired products are available in front of you. It is just a few clicks away from you. This is being possible only because of the new technologies such as E-Commerce and M-Commerce.
The conversion from the physical store shopping to online shopping might have taken hundreds of years, but the change over, although partial, from web world (E-commerce) to mobile world (M-commerce) has simply taken place within a decade or two.
M-commerce means operating business transactions on the Internet using mobile devices, while E-commerce means operating business transactions on the Internet using computers or laptops.
M-commerce solution or mobile commerce solution is a growing method of mercantile system in the recent years. It allows transaction with just a few tap on your smartphone’s screen and thus opens a new way for people to exchange goods and services.
You can access to the shop on mobile devices, which mean anytime and anywhere as long as the Wifi/3G/4G signal is on.
From a survey research it has been noticed that the number of smartphone users has been increased in the past few years. The crowd is moving more towards the mobile world rather than the web world.
Although, web world and mobile world, both the technologies are based on the same fundamental principles, and aim at making consumer lives easier, there are a few key differences between them.
To get the clarity between E-Commerce and M-Commerce, refer to the following table:
Web World (E-commerce)
Mobile World (M-commerce)
|Access of internet is necessary for e-commerce.||M-commerce connectivity is launched as a wireless connectivity using mobile devices.|
|Buying and selling products and services with the use of internet.||Buying and selling products and services with the use of mobile phones that have access to internet or cellular data.|
|Requires devices such as computers, laptops, and so on.||Requires devices such as cell phones, iPads, tablets, and so on.|
|Platform used: Web Stores||Platform used: Web stores (mobile version/web app), hybrid app, native app|
|Mobility is limited as you cannot carry computers everywhere. Even if you use laptops, you have to find the enough space to access it. Though it is portable, it is not as light as mobile phones.||Since mobile devices are easy to carry it offers more mobility, accessibility, and convenience.|
|Less costly as created on the web store platform and there is a usage of internet.||More costly as a mobile app is required and there is a usage of cellular data or internet.|
|Since, it is applicable to the broader area, customization for each user is not possible.||Mobile devices are usually owned by individual, so anyone can use the customized app to fulfill their business needs or personal.|
|More complicated user interface and more functions available.||Simple usage because all the functions are simplified.|