Smarter Pricing to Secure the Featured Offer: How CedCommerce Is Automating Price Competitiveness for Amazon Sellers
Reading Time: 7 minutesI. INTRODUCTION: The Price Precision Imperative In Amazon’s high-velocity marketplace, even a…
ODR (Order Defect Rate) is very essential for Walmart Sellers to understand as their seller metrics gets affected. Walmart Marketplace measures the performance of their sellers and maintains a Seller metrics of the Seller, as Walmart believes in improving customer satisfaction while making the selling process easier for all.
In the Walmart Seller Account, sellers are able to see their Seller Scorecard which gets updated bi-weekly. In order to maintain a good health of their account, sellers are required to maintain the following:
Order Defect Rate | <2% |
On-Time Shipment Rate | >99% |
Valid Tracking Info | >95% (excluding items shipped via the “Freight” method) |
ODR is the number of orders with at least one defect divided by your total number of orders during the same time period. On Walmart Seller Panel the health of your Scorecard is calculated for the 90-Day ODR rate that is calculated for a time period ranging from 120 days ago to 30 days ago so that orders still within the return window are not included in your rate.
NOTE: It is necessary to maintain the Order Defect Rate (ODR) <2% to do away with the fear of suspension.
Sellers gaining a large number of orders say 50 or more transactions over past 120 days are evaluated based on the previous three months. Whereas sellers with less number of orders say, less than 50 orders in 120 days or more on the platform are evaluated based on the previous 12-month period. Take reference from Walmart Knowledge base.
Sellers cancel the Orders due to the following reasons:
Sellers create order refunds due to the following reasons:
This is when the Seller fails to deliver the product before the Expected Delivery Date.
This is when customers buying your product contact Walmart complaining that the received item did not match their expectations.
If a seller gets successful in maintaining good ODR, he/she will be able to maintain the good health of his/her Seller Scorecard.
Sellers are required to provide Shipping details (tracking number and URL) to Walmart so that they can notify the buyer.
NOTE: An order is considered to be “shipped on-time” if customers receive the shipping confirmation on or before the expected shipping date (ESD).
Sellers are required to provide orders with valid tracking information and delivery scan on or before the Expected Delivery Date so that customers can track the shipments.
If you fail to update the inventory, price on time, tracking number and URL on time to your Walmart Orders you need to get hold of a good integration solution that can help you in managing things in real-time. Cedcommerce provides the solution to integrate your Walmart Seller account with your Store so that the sellers may have a good selling experience on walmart.com.
You can easily monitor your performance and health of your ODR from Walmart Seller account. You should keep a track of your performance as Walmart has provided you with the “Insight & Analytics” section which helps you maintain your Order Defect Rate.
Under “Insight & Analytics” you will find:
It is a big question in every seller’s mind “How to improve the Order Defect Rate”. Sellers will get to know about their performance rate but the main concern is to improve the performance if seller has a Poor Seller Scorecard, as continued bad performance may lead to account suspension.
Make it a routine to check your seller scorecard and make yourself a good Walmart Seller, you can also contact Walmart team by creating a case from your seller center. If you will follow the above suggestions you will most definitely never have to face the account suspension phase.
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