Selling on Walmart

Offering your products on Walmart ought to be on your agenda if you are an online merchant. Here, we will be covering points which will aid the sellers to make sure their products are getting listed in front of the right people.

Guide to Sell on Walmart:

 

Selling on marketplaces is the easiest and simplest way to garner more sales by reaching out to a larger audience. A combined USPS and comScore study revealed that 97% of US online shoppers browse the marketplace for their desired products.

Selling on Walmart could be the best decision for your venture. Increasingly it is becoming the best alternative for sellers listing their products on Amazon and eBay online marketplace.

If you are a new seller who’s just starting out, we will help you by explaining the whole process briefly deploying which you can become a Walmart marketplace retailer. Before you begin selling on Walmart you need to go through the process of approval for Walmart Marketplace Application.

The foremost question that each and every seller faces is on what marketplace to sell. There are lots of marketplaces in the USA where you can sell all types of products, Walmart is one of them.

 

Walmart provides two ways through which you can start selling:

1-Through Walmart Seller Centre and,

2-Via 3rd party integration extension.

 

Thus, Walmart has partnered with several 3rd party integration service providers to nearly automate all the proceedings and make the overall selling experience enriching and hassle-free. Have a look at the step-by-step process to onboard Walmart:

 

Selling on Walmart marketplace

 

Benefits Of Selling On Walmart Marketplace:

Every week 140 million Americans either visit Walmart stores in-person or their website turning it into a huge opportunity for third party sellers. Selling on Walmart marketplace is something that every online seller desires and aspires to do.

Every seller wants the benefits, namely, opportunity to increase its customer base, have a healthy revenue stream, create a pool of brand admirers that can later be converted into a purchasing customer and repeats. All of this could be achieved through the Walmart Marketplace Program.

The first and the foremost responsibility of the online sellers becomes “to ensure maximum visibility for their product”.

Multi-channel selling is the best bet to minimize the risk factor by maximizing the visibility of the products. And selling on Walmart.com can be your best bet to start your multi-channel selling journey. (And if you have a presence on other platforms, even better!)

 

1. Huge Customer Base:

With reach to 110 million unique customers every month, it comes out as one of the greatest places where you can find your ideal buyers. It saves you from huge spending on marketing to get impressions. When you become a Walmart marketplace seller you can easily capitalize on the huge visitor base of the Walmart.com

 

2. Excellent Support:

With Walmart being the largest retailer in the world, it has built a great infrastructure for its online vertical as well. Additionally, due to its already expansive network, it has a great support for selling. From Inventory management and tracking to tax collections (an exhaustive practice as to ship product in California different taxes are applicable to different zip codes) and great and friendly customer grievance redressal system, everything else has been taken care of by Walmart.com

 

3. Authoritative and Credible:

When it comes to new customers, they are much more comfortable buying from an established name rather than visiting a new website. The gravity of success of Walmart’s online vertical can be measured by the fact that back in 2013 itself, Walmart was just behind the market leader Amazon.

 selling on Walmart Marketplace

 

4. Effortless Transactions:

Walmart has invested heavily to ensure that visitors coming to their website have faster page checkouts and effortless transactions. The same benefit you get by selling on Walmart marketplace. Whenever your potential customers find your products on their platforms then the entire process of adding the products to cart to payments is seamless.

 

5. Product Visibility:

As Walmart is an exclusive marketplace, getting accepted to sell on it means higher product visibility and increased revenue with lesser competition – an ideal situation for every online seller. Agreed that having an e-commerce website enables you to control and monitor all the aspects of your business. However, sometimes all you need is more leads without putting in much effort. This is what Walmart brings for your business, which is also the biggest advantage for Walmart marketplace retailers. It makes your products visible to your targeted audiences without requiring too much effort from your end.

Also, since Walmart.com is not as crowded as Amazon and eBay online marketplace, the competition is less and greater are the chances of your products being sold.

However, there are certain steps to complete before you finally begin to sell on Walmart marketplace. Without completing these steps, integration with Walmart is incomplete. We will guide you step by step through the process of Walmart Marketplace registration.

Therefore, it is highly recommended to complete these steps at the earliest to get started with Walmart marketplace as soon as you decide to partake with a Channel Integration Partner of your choice.

Following is the picture that you would see when you log in to your seller panel after your Walmart Marketplace application is approved by Walmart.

 

selling on walmart marketplace

It is mandatory that all the steps must be adhered to and all the associated guidelines complied with in order to sell on Walmart marketplace.

 

How to become a Walmart Seller?

Step 1: Apply to Become a Seller

Walmart invites application from merchants who want to become a Walmart marketplace seller. The willing sellers are required to apply and send the request to Walmart marketplace. The application is reviewed and upon being accepted the seller can proceed with the other steps of Walmart seller registration.

 

Step 2: Complete the Signup wizard that you see upon logging into Your Walmart seller panel
Once the seller gets accepted by Walmart, the Walmart provides the seller a username and the password for the Walmart seller account. After getting accepted to Walmart, the sellers need the API keys to integrate their online store with Walmart. In API keys they provide :

Customer Id

Secret Key

Onboarding Checklist Item 1: Complete Signup Wizard

However, before that, the seller must complete the SIGN-UP wizard from seller-panel. Here the seller gets a registration form where they are required to provide the details such as:

  • Seller’s company address.
  • Seller’s bank account information (for payments from Walmart).
  • A digital copy of Seller’s latest W-9 form (if sellers don’t have one, a blank W-9 can be downloaded during Registration).

The registration guidelines have 5 divisions –

Step a: Account Creation-

Here, seller creates username and password to manage the Partner Account.

 

selling on walmart marketplace

 

Step b: Partner Registration-

Sellers share company information to create the partner account such as-

Display Name – Appears to customers on Walmart.com.

Corporate Address – The address used internally.

 

selling on walmart marketplace

 

Step c: Taxes (W-9)-

Seller needs to provide a W-9 form for tax purposes. Fill in all the required information.

 

selling on walmart marketplace

 

Step d: Payment Information-

This account is to manage transactions on Walmart.com. Walmart has partnered up with Payoneer to process the marketplace partner payments and one must register with Payoneer to receive payments successfully from Walmart.  

Complete the process of setting up your account with Payoneer. Once done you’ll be redirected to the Walmart Seller Center. You will be receiving a mail confirming the successful creation of your account. Once you are done with all these steps click Continue to Next Step to proceed.

 

selling on walmart marketplace

 

 

Step e: Shipping Information-

Select your pricing model, the default shipping methods, and regions that you support for all items you intend for selling on Walmart Marketplace. For all the supported methods and regions you can set the transit time, minimums and maximums as well as the charges.

 

selling on walmart marketplace

 

Once you are done with your shipping settings, review your selections and click Submit.

 

Step 3: Verify the TRANSACTION details. Walmart calls it PENNY TEST.

It is an important part of your Walmart Marketplace Application. Walmart credits 1 cent to your account to check and verify the account. The marketplace sellers should look their account after 24 hours of providing accounts details. The amount credited is $.01 and Description is WM Marketplace Penny Test.

Once all the steps mentioned above are complete, a pop up would appear confirming “Are you ready to launch?”. Click Yes to START.

YOU ARE ALL SET TO SELL ON WALMART MARKETPLACE!

 

Onboarding Checklist Item 2: Complete Your Seller Profile

As per the launch checklist you’d be required to visit the Partner Settings in the Walmart Seller Center and complete your Walmart Partner Profile.

Updating your partner profile:

The partner profile section of General Settings provides access to the following:

1-Company Info

2-Customer Service

3-Shipping

4-Return Policy

5-Privacy Policy

6-Tax Info

 

1-Company Info:

This page requires you to add details about your company such as:

i) Display name

ii) Logo

iii) Description

selling on walmart marketplace

2-Customer Service:

In this section, you’d be required to provide details about how you handle customer service. The following four sections need to be completed:

i) Customer Service Email

ii) Customer Service Phone Number

iii) Customer Service Escalation Email

iv) Customer Service Policy

selling on walmart marketplace

 

3-Shipping Options:

This section allows you to set the right expectations for your customer regarding delivery and shipping before you start selling. Following sections need to be completed :

i) Shipping Rates

ii) Standard Processing Schedule

iii) Shipping Policy

selling on walmart marketplace

4-Return Policy:

State your return policy in 4000 characters including details such as email address, hours of operation and your customer service numbers.

 

5-Privacy Policy:

You need to state your Privacy Policy that describes how you go about securing customer data. This is a crucial step for walmart marketplace retailers.

selling on walmart marketplace

 

6-Taxes:

Complete the fields shown on this page to launch.

 

i) Set up Nexus-

On the taxes page, you see a Nexus section, displaying the name of all the States, and once you click on the states you can see all the countries, districts and cities, each with their own sales tax laws and rates, listed under it, they are known as Sub-States at Walmart.

selling on walmart marketplace

A green dot appears against the name of the selected states, above is the image of Nexus.

To set up Nexus, click on the States, once you click on these there are three possibilities,

  • State has no sub-states
  • State has sub-states
  • State has inherited sub-states only

 

When State has no Sub-State:

Some states have a uniform tax policy through the entire state, or you can say in this case Nexus can be set at the state level. Like Connecticut, where there is no sub-state, so when you select the state, a window will appear confirming the Nexus selection. 

Once you click on Confirm, your Nexus in that state will be saved, and taxes will be collected accordingly.

Refer the image below:

selling on walmart marketplace

 

When State has Sub-States:

The State where sub-state exists, you can choose the sub-state you want Nexus to set up for. If you serve to all the areas, Check off the State and all the sub-states.

Refer the image below:

selling on walmart marketplace

 

When State has Inherited States Only:

When a state has many sub-states within, it is also possible that all the sub-stated inherit State’s Nexus settings. In this scenario, once you click Confirm Nexus Settings, all the sub-state will inherit their Nexus from the state itself.

 

selling on walmart marketplace

 

 

2-Shipping Sales Tax Codes:

Provide Sales Tax Code for each supported shipping method, this enables Walmart to determine what price to charge from customers for shipment. Walmart advises strongly to use single tax code per shipping method.

 

 

3-Sales Tax Policy:

This section is for you to tell customers about your Sales Tax policy. State your general sales tax policies and rules but do not exceed 4000 character limit. Also don’t include any links or URLs to other websites in your policy.

Once you’re done with setting up Nexus, Shipping Sales Tax Codes and Sales Tax Policy, click the button stating Mark Nexus Setup as Done.

Refer the image below:

selling on walmart maketplace

 

Once you click the button the Nexus section will be marked as completed.

 

Onboarding Checklist Item 3: Verify Your Penny Deposit

It is an important part of your Walmart Marketplace Application. Walmart credits 1 cent to your account to check and verify the account. The marketplace sellers should look their account after 24 hours of providing accounts details. The amount credited is $.01 and Description is WM Marketplace Penny Test.

 

Onboarding Checklist Item 4: Complete Item and Order Testing

Having done with setting up items in Seller Center,  you have an insight as to what the prices and content looks. Further, you can also publish selected items in order to perform Order Testing on Walmart.com, a mandatory step, before all of the items, is made officially live (or get published).

To do this, you have to:

  • Set up items using either ‘Bulk Item Setup’ or by using ‘Walmart Marketplace API or REST APIs’.

  • Check the Feed Status of the feed being submitted to make sure that some items have been successfully set-up.

  • Click the Complete Item & Order Testing link in the Launch Checklist.

 

selling on walmart marketplace

Once the above steps are completed, the items are visible in the grid. Thereafter, to verify the content and pricing of items, you can click Preview Item for any item in the ‘Staged status’. The following shows what exactly comes at Walmart.com on item’s Page.

If anything needs to be changed you can submit the item with the updated content and/or pricing information.

sell on walmart marketplace

Source: Walmart Knowledge Base

This Preview Page will show the price of the listing, even if it is not the “Buy Box Winner”, while on the other hand the ‘Live Item Page’, shows the price of “Buy Box Winner”.
As the items are not live yet, and Walmart customers can’t see this listing.

 

selling on walmart marketplace

As the item is not live, you won’t be able to click the ‘Add to Cart’ button on Walmart.com.

Further, if the same item is being offered by multiple Sellers, the content on the Item Page may not match the information provided and may vary as per record.

 

Perform Test Orders:

Once the details are verified, related to the content and pricing of your items, you become eligible for Order Testing. To perform ‘Order Testing’, there is a necessity to identify at least 1 item (however, Walmart recommends testing 2-3 items) that can be used to test ‘order fulfillment flow’. Once the particular item(s) has been opted, following steps need to be carried out:

STEP 1:

Update the price and inventory for the test item before publishing it for selling.

If the item costs $20 or more, reset the price to $19.99 or less.

Remember to set the inventory to 1 for your test items (so that customers don’t accidentally purchase it after it has got published).

‘Pricing’ or ‘Inventory’ can be updated using one of the following methods:

a) API:-

Price Update:  Updating Your Pricing Through the Walmart Marketplace API

Inventory Update: Updating Your Inventory Through the Walmart Marketplace API

b) Seller Center:-

Price Update:  Updating Your Pricing in Walmart Seller Center

Inventory Update: Updating Your Inventory in Walmart Seller Center

** Note: If one chooses to integrate through a Channel Aggregator rather than integrating directly with Walmart, follow their guide/instructions to update price and inventory.**

 

selling on walmart marketplace

 

STEP 2:

Publish at least 1 (while 2 or 3 recommended by Walmart) items by clicking the Publish Item link on the right side of the grid under the Actions column.

Once it gets published, the item becomes available to Walmart customers. It may take a few minutes for the item to appear on Walmart.com.

** Note: In rare cases, another Seller may update an item at the same time while you attempted to publish it. If this happens, the item will revert back to Staged status. Thus, in order to continue, publish that item again**

STEP 3:

Once the item is published, click the ‘Purchase item’ link on the right side of the grid (Refer the image below). This will redirect you to the ‘Live Item Page’ where you can purchase your item on Walmart.com. Now in order to purchase item, you need to create a customer account on Walmart.com so as to get that item in your cart.

Note: Do not place more than 3 orders with one account within an hour. If it is found, the fraud system will assume these as ‘fraud orders’ and will cancel them.

 

selling on walmart marketplace

 

** Note: Items can only get published if they are in ‘Staged Status’. If an item is still under processing, it can’t be published or made live. So it advisable to wait until the item reaches the ‘Staged Status’. Further, in some cases, it may also state ‘Error’, in that case, try re-uploading the product.

STEP 4:

The following order scenarios need to be carried out:

1) Order cancellation testing
2) Order shipping testing
3) Order refund testing

Upon, successfully testing the three scenarios listed above, one can reset the prices and inventory levels for the test items.

 

selling on walmart marketplace

Testing: Order Cancellation:

1. In order to get details in Walmart Seller Center:  Click ORDER MANAGEMENT > Dashboard or make the ‘Get all released orders’ API call. (Some orders are processed through fraud check, thus it may take up to one hour for order(s) to appear).

2. Verify that the order details are correct. Make sure the order’s sales tax and shipping charges are correct.

3. Acknowledge the order by updating the order status as ‘Acknowledge’.

4. Cancel the order by updating the order status to ‘Cancelled’.

5. Double-check that the cancellation is reflected in Walmart’s systems by going to Walmart Seller Center > ORDER MANAGEMENT > Dashboard and then search for the PO Number. Finally, verify the status is
‘Cancelled’.

 

selling on walmart marketplace

Testing: Order Shipment:

** Note: A valid tracking number needs to be provided although it’s a fake shipment.

1. Get the order details of the second test order from Walmart Seller Center or by making an API call. Update the status of the order to ‘Acknowledged’.

2. Further, it needs to be verified that the order details are correct. Also, the order’s ‘sales tax’ and ‘shipping charges’ needs to be correct.

3. Now, one needs to process the fulfillment/shipment of the order without actually shipping the item. Update the status of the order to Shipped and provide the following shipping details:

  • Carrier Method
  • Shipping Method
  • Tracking Number
  • Tracking URL

4. Finally, verify that the order status has been successfully updated to ‘Shipped’ by going to Walmart Seller Center > ORDER MANAGEMENT > Dashboard.

 

selling on walmart marketplace

Testing: Order Refund: 

1. Now, issue a refund for the order that was updated to ‘Shipped’.

2. Process a full Order Refund by including the ‘order amount’, ‘sales tax’ and ‘shipping charge’ (if applicable).

3. Verify that the refund amount is reflected correctly by going to Seller Center > ORDER MANAGEMENT > Refunds.

 

selling on walmart marketplace

 

** Note: It is advised that ‘Email notification’ must remain enabled as Walmart handles customer communication on your behalf. One can read the order cancellation and refund emails by checking the mailbox associated with the customer account used to place these test orders. **

Order Management page limitations:

Please note that the status of an order that is refunded will continue to show as ‘Shipped’ and will not update to ‘Refunded’. However, once the refund is successful, the amount will be adjusted.

Aforementioned steps are necessary to be taken before you start selling at Walmart in real-time. This step is mandatory for both the mode of selling, be it through Walmart Seller center or Walmart marketplace API.

 

**Note: In order to get live at Walmart, one more important step is to be followed:

Upload 10% or 1000 of the total catalog products:

Once your application for selling is processed by Walmart.com, it demands the catalog list of the products that you’re willing to offer at Walmart.com.

“Walmart Marketplace sellers are expected that either they upload 10% of the total catalog products or, upload 1000 products – whichever is fewer.

 


How To List Items on Walmart Effectively?


Becoming a seller on Walmart.com can be instrumental in your success for it has a huge customer intake and is an enormously trusted brand.

The potential number of customers that Walmart can bring to you can easily be traded with the dollars that you plan to invest in your marketing campaigns.

However, getting accepted as Walmart Marketplace seller is not the only thing, it’s just the beginning. If you want your products to perform great on Walmart, it’s important to know how to list items on Walmart marketplace effectively.

“Knowing how to list items on Walmart enables your potential customers to not only find you easily but ingest the required information necessary to convert them into your customers.”

Here are 6 Steps of How to list items on Walmart Marketplace effectively:

 

selling on walmart marketplace

Step 1: Choose the right category and subcategory:

There are 24 universal categories created by the Walmart. All the categories are created taking into account the general segmentation practices adopted by the retailers and sellers worldwide.

Each category has a sub-category and these categories and sub-categories correspond to specific set of attributes necessary to best explain the features of a particular product. Choosing a right category helps you list your products effectively.

 

 

selling on walmart marketplace

Step 2: Fulfill the Product Image Requirement:

Image, probably, is the centerpiece of the information for most products. Image quality can prove to be a make-and-break decision for your potential customers.

Though a great image is necessity but not the entire thing. There are recommended standard formats, size, URL and image resolutions, and complying with all these factors enriches the quality of your content.

 

selling on walmart marketplace

 

Step 3: Fill out the item setup template:

After finishing up the image set-up tasks, the next step in effective product listing at Walmart is preparing to fill out the item setup templates. These require the details of a product to be filled that makes them unique and able to be offered for selling at Walmart marketplace.

These details contain Product Identification attributes, Item description attributes, Price-related attributes. Just download the relevant template/XSD to proceed with defining the attributes step after choosing the relevant category for your product(s).

 

selling on walmart marketplace

 

Step 4: Segment similar items in variant groups:

Variant Products can be easily understood as a group of products that differ from their group only by a few attributes. Like Shirts of different sizes and colors are different variations of the same design.

The details contain the Variant Group ID, Variant Attribute Name, Swatch Images etc. It is of utmost importance to fill the details of your variant products or they won’t be made live.

 

Step 5: Guidelines for setting up refurbished items:

Since Walmart permits you to sell even the refurbished products on its platform, it expects you to be transparent with your offerings and also know how to create a great Walmart item listing.

 

 

sell on walmart marketplace

Step 6: Use Best SEO Practices:

Merely uploading your products at Walmart won’t do any good. You’ve to make them visible and for that content is an important part. Carefully knit your SEO keywords into your content to increase the visibility of the products. Not only this is great practice for product listings at Walmart but for all the marketplace platforms.

 

Using these 6 practices you can make your products visibility best as a Walmart Marketplace seller. Not only it will help in making the products live at Walmart at earliest, also you will be best placed to vouch for the top positions in the Walmart product search results.

Avoid THESE mistakes to make your products live at Walmart.com

We get a lot of queries regarding “Why their products are not being made live on Walmart?”. However, there is no fixed answer for the same. There are several factors – individually or their combination – that account for products not available at Walmart for sale.
In this blog, we would be discussing all such issues and how to resolve them so that your products are listed on Walmart at earliest and you can become a Walmart Marketplace seller.

 

1. Missing SKU:

Missing SKU is the most common mistake made by online sellers. If SKU is not defined for a product at your Store, the particular product won’t be available for selling.
To resolve this (for Shopify store owners)

  • Login to your Shopify Store.
  • Click on products (below orders) at the Shopify Dashboard.
  • Now, choose the product (that doesn’t show on Walmart.com).
  • Under Inventory tab, enter SKU.

 

selling on walmart marketplace

**This mistake prevents products being imported to our Walmart Marketplace Integration App.

 

2. Missing Product Type:

Another most common mistake observed is not defining the product category. Always define Product Type for products at your Shopify Store.
To do this:

  • Login to your Shopify Store.
  • Click on Products (below orders) at the Shopify Dashboard.
  • Now choose the product that doesn’t show on Walmart.
  • Under Organization, select Product Type.

 

selling on walmart marketplace

**It stops products being imported to our Walmart Marketplace Integration App.

 

3. Category Mapping:

Till now, the mistakes caused prevented importing of products from your Shopify store to our Walmart Marketplace Integration App. From here on, there are some minor mistakes made at Walmart Marketplace Integration App that prevent products being made available at Walmart for sale.

First and foremost, skipping or not doing Category Mapping. Category Mapping is an essential part of selling your products on Walmart. Category Mapping tells Walmart “which Shopify products types belong to which category”.

Until the categories are mapped, the products of that particular Shopify Product Type category won’t be listed on Walmart.

To do this,

  • Click Product (on Walmart Marketplace Integration App)
  • Click Map Category.
  • Enter TAX code.
  • Map the Shopify Product Category with corresponding Walmart Category.

 

selling on walmart marketplace

**Now, for example, map Clothing with Apparel, Laptops with Electronics and Jewellery with Jewellery.

 

4. Variant Product Mapping:

Variant Product Mapping is also an essential step towards making your products live and begin as Walmart Marketplace seller.
Variation Product Mapping is necessary for products having different versions of same products.

Like a shirt having different sizes or colors.

To do this,

  • Click Products (on Walmart Marketplace Integration App).
  • Click Attribute Mapping.
  • Now, Map the Shopify Product features with corresponding Walmart variant features.

 

sell on walmart marketplace

5. Avoid using Watermarked Images:

Walmart.com discourages sellers to use watermark images for their products. Thus, if your images have the watermark printed on them, then most probably your products won’t be put on Walmart for sale.

 

6. Missing/Invalid/Duplicate Barcode:

Barcode is another important aspect. It serves as a unique identity for each product. And, if the barcode is missing or it is invalid or it is a duplicate, the products are not made live on Walmart.com for sale.

To assign Barcode:

  • Login to your Shopify Store
  • Click on Products (below orders) at the Shopify Dashboard
  • Now, Choose the Product (that doesn’t show on Walmart.com)
  • Under Inventory tab.
  • Enter BARCODE.

sell on walmart marketplace

 

These are the most common mistakes that sellers make which, in turn, prevents their product being made live on Walmart. Apart
from this, Walmart discourages sellers to use advertising jargon as New, Original, Authentic, 100% cashback etc. Thus avoid making these mistakes and road to make your products on live will be easy.

 

 

How To Optimize Your Store Performance On Walmart.com?

I). To optimize your store performance you have to manage your title, description, image, price as well as update the inventory from time to time.

Title: The Product Title used must be unique (not used by you anywhere else), user-friendly (include Keywords, generic term, or any specific attribute) that customers can easily search and find your product.

Description: Walmart allow you to provide 3 type of descriptions:

  • Short: 5-10 sentence long is standard or, the paragraph should be at least 500 characters in length. Write specific and informative content and include the Brand, Product Name, keywords describing the item’s features and benefits and related words that customers are likely to search for.
  • Long: The best practice to stand out is to state figures and facts relevant to the product. Also, tips and other product application related content projects your authority on the products. Also, you can use ‘some slang’ but not overtly use it.
  • Shelf: State the most important features or the characteristics of the products with the respective keywords included.

Call out specific details about the item and provide complete information. Avoid repeating generic and meaningless information.

Note: Also use the products synonyms in the Description. For example, include the word “Sweater” in the description if you sell a cardigan, since both are used from the same category.

Image: When the product image is not proper i.e. not according to the Guidelines of Walmart.

When you set the image of any products you have to mention all the important features given below:

  • You must have perfect image formatting and size recommendation according to the requirement.
  • Resolution of main image and swatch image.
  • Image URLs must end in an image file type (e.g., .jpg, .gif, etc.)
  • Quality of image is in a standard format.
  • You can also use the additional image.


Walmart offers image hosting so that you don’t need your own external image space. There are two main benefits to hosting images with Walmart:

  • You have your own dedicated image hosting space on their server and tools for efficient processing.
  • You can quickly upload image files and associate them with your items.

 

Price: Walmart expects that its sellers offer the most competitive pricing since Walmart believes in helping people by enabling them to save more and uphold their brand identity of Everyday low prices.

There are two pricing rules:

a) Price Parity Rule: This rule automatically unpublish items from Walmart Marketplace if a customer saves more by purchasing the same item from the same seller on the competing website i.e. other marketplace websites, including the shipping cost.

b) Price Leadership Rule / Reasonable Price Not Satisfied: This rule will automatically unpublish items from Walmart Marketplace if a customer saves drastically by purchasing the same item on a competing website, regardless of the Seller. This calculation also considers the cost of shipping.

 

Inventory: For Walmart marketplace retailers it is important to make sure that the inventory of any product should not go down. You must have to keep track of the inventory of all of your products. If your product goes out of stock it will lead to lose your orders.

 

II). Category Mapping: Mapping the categories of the products is the most important and the necessary step which the seller must keep in mind as Walmart Marketplace seller. Category Mapping of your product will decide that in which category your product will fall. If you have not done the category mapping correctly, then it is possible that even if your products get published on Walmart you might never be able to get the order of that product because your product is being displayed in the wrong category.

Example:– A t-shirt mapped to the category of food and beverages must fall in the category of clothing. If anyone searches for t-shirt he/she will search for it in the clothing category.

 

III). Meta keyword: Meta keywords are very helpful to Sell on Walmart. These keywords help any customer to reach some products of your store.

Meta keywords are those keywords through which you search for anything on any search engine.

Example-  You want to search a shirt of yellow color so you can search like this-

Yellow shirt

Shirt of yellow color

Yellow color shirt etc.

The meta keywords that are used here are –   Yellow Shirt

 

Your products must contain those keywords through which it can be easily searched on any search engine. The more keywords you provide to search your product, more are the chances of the sale of your products.

 

 

How To Create Promotional Pricing At Walmart’s Seller Center?

Offering promotional prices for your items is one of the best strategies of Selling on Walmart to attract more visitors for your products. There are two ways that Walmart marketplace retailers are allowed to use:

  1. Seller Center
  2. API method.

For those selling manually through Walmart Seller Center, it’s a bit laborious as all of the work has to be performed manually. However, through Walmart Marketplace API you can do it easily. The API method eases the degree of complexity involved with the manual process.

Let’s take a look at “How to create promotional pricing in Walmart’s Seller Center?”

  1. As soon as you login to your seller center, click the Bulk Price Update button under the Items and Inventory on the left hand side of the navigation menu.
  2. Click the Price and Promo Spec from the Download Spec section. The spec get downloads to your section.
  3. Now open the spec (in Excel Sheet Format) to fill out the required information.

 

sell on walmart marketplace

 

 

  1. Fill out all the concerning information.
  • Price fields: Use the two fields to update or change existing prices. Both are required.
    • SKU: The same SKU provided at the item setup time.
    • Price: The new price you want to offer.

 

  • Optional Promotional Fields: Use the promotion fields to create a promotional price for an existing item.
    • Promo Status: Required for promotion
    • Promo Price: Required for promotion
    • Promo Start Date: Required for promotion
    • Promo End Date: Required for promotion
    • Promo Type: Optional 
    • Promo Placement: Optional

Note: Also, you can add up to 5 promotions by filling out the additional promotional columns. But make sure the promotion dates don’t overlap.

  1. Now, click Validate Fields under the Walmart Toolbar.
  1. Scrutinize your offer for errors, rectify them, save it and then upload the spec, either by dragging the file or, clicking through Upload Completed Template button. Also choose the type of update you intend to provide – basic, promotional or both.

 

sell on walmart marketplace

 

Also, you can track the information by visiting the PROMO Feed tab on the Feed Status page.

 

sell on walmart marketplace

 

It is by performing these activities you can add the promotional pricing for any item on Walmart.com. Apart from this through second method i.e. through the API method, you can easily perform the aforementioned activity.

 

 

 

Role of third party Integration Services:

Although Walmart provides seller center to the sellers to upload their products, it becomes frustrating for Walmart Marketplace sellers that need to showcase multiple products on Walmart, since it requires the creation of a large number of CSV files. So lots of manual efforts, carefully scrutinizing and alertness becomes a part of the process.

As described earlier “to directly upload the products, one has to create long CSV files manually entering all the details of the information required as per Walmart’s directive or guidelines”, it takes too much time and makes the process all the more tedious.

On the other hand, it also accepts integration requests through 3rd party Integration extensions or SaaS-Based services as they automate the process and eradicate all the hassles once for all. These extensions or SaaS service costs Walmart Marketplace Retailers some money but their return is phenomenal.

Our Role:

            We are OFFICIAL WALMART CHANNEL INTEGRATION PARTNER

 

We have developed Walmart Marketplace API Integration Extension that helps you completely integrate your e-commerce platforms like Magento, Magento2, WooCommerce , BigCommerce, Shopify, PrestaShop, OpenCart etc. with Walmart Marketplace.

 

Upon purchasing the Walmart Marketplace Integration Extension, install it and follow the blog to set up the extension OR A PERSONAL ACCOUNT MANAGER WILL BE ALIGNED TO YOU AND WILL DO ALL THIS FOR YOU.

 

GET STARTED NOW

 

Download the Guide To Sell At Walmart!

Download Here

Read More blogs:

1. How To Create A Great Walmart Item Listing – CedCommerce

2. Benefits Of Selling On Walmart.com. Huge Customer Base Is Only The Beginning

3. Walmart US 3P sellers to be able to list on Walmart Canada: Everything you need to know

4. How to sell on Walmart Canada?

5. To know how to get API keys from Walmart Marketplace?

 

  • san petersan

    Hi Cedcommerce,

    I have just started selling from shopify 2 months have been passed but didn’t receive the single order help me out?

    • Hi San,

      You can start selling through multi-channel solution such as Walmart and jet over there you don’t need to promote your products as marketplaces themselves compete with each other. Want to list your products online on walmart visit here: [ https://cedcommerce.com/walmart-api-integration ]

      Thank you.

  • Hi Adam,

    Yes if you are selling on these marketplaces then you can also sell on the marketplace that directly competes with Amazon what you have to do is to just fill this form [ https://cedcommerce.com/walmartdetails/clientsinfo/ ] we would help you in getting Walmart Seller Panel.

    Thank you