Walmart provides a comfort zone, i.e. Buy Box where sellers can easily compete for their product price with another seller who are selling the same category product. We know that competition within the market is increasing regularly resulting in rapid growth in e-commerce business which expanded steadily.
There are many factors on which seller’s online business depends, for example Brand, Inventory, Title, Description, Categories, etc.
Foremost circumstance through which 85% customers differentiate amongst the products is the Price. A big question that strikes over every seller’s mind is HOW to compete with the other sellers in the market?
Don’t be worried! This blog will give you all answers related to Buy Box and also how to achieve it. So, Let’s get started!
There are two keywords the first one is ‘Buy Box Win’ and the second one is ‘Buy Box Lost’.
‘Buy Box Win’ means getting your product listed on top of the searched item list. It is highly sought after feature by the sellers of Walmart.
When a particular product sold by many sellers, all the sellers will provide their selling price and shipping price. Similarily, when a consumer(buyer) searches for a particular product, the list of products will appear at different prices. But the question is “Which seller’s product will be on top of the list?”. Being on top means more sale which means more profit, this is what each seller wants.
Now, it’s clear what is buy box and how crucial it can increase the conversion rates. It becomes important for online sellers to win buy box at Walmart.com.
There are some simple tricks to Win Buy Box:
- Inventory: Products should be and for this it is mandatory to have sufficient quantity.
- Product Price: Always offer competitive prices for your products, which means the price of the product must not be too high or too low in comparison to the price of the particular product provided by other sellers on Walmart.
- Shipping Charges: Shipping Charges on the product also make a great impact on the rank of your product, it may help you in achieving the BUY BOX and getting more orders.
Winning a buy box on Walmart is dependent on the total cost of an offer, which is the sum of the item price and the lowest shipping cost charged on that item.
How Integration Extension from CedCommerce helps you win buy box at Walmart.com?
The Multi channeling solutions – both extension based and SaaS-based offered by the company contains a Repricing Feature.
This Repricer feature helps the sellers to compete and determine the perfect pricing for a particular item (depending on the set of the input provided by users) so as enabling sellers to win buy box at Walmart marketplace thereby, helping to maximize the sales.
Features of Walmart Repricer:
- When competitor increases or decreases the price of a product, it automatically recalibrates the prices and again wins the buy box.
- Reduces the pressure and hassle of the sellers by removing the work of monitoring competitors price.
- Enabling sellers to view the marketplace price and constantly evolving pricing technique.
How does it work?
The seller sets the minimum and maximum value of any product. The Walmart Repricer ensures that after repricing, the new price value lies between the maximum and minimum values. After performing all this process, it finally updates the new price value of the product on Walmart and is made live for the customers to buy.
- In the first steps, it fetches all the details of the buy box prices of the existing products or items at Walmart.
- Then, it compares all the fetched prices with the price of the merchant.
- Depending upon details of the prices, Repricer calculates the new pricing of product which helps the seller to win buy box.
CHECK OUR WALMART MARKETPLACE SOLUTIONS
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In the constantly evolving pricing strategies, although it is mandatory to know about the competitors pricing, nonetheless. Indeed a laborious work which requires constant updates and high degree of attention or, you can simply lose the race. However, repricing feature ensures you best value for your products at Walmart.com.
The Walmart Integration Extension for Shopify users has in-built Repricing features. Whereas, for Magento Integration extensions and WooCommerce Integration Extension, Walmart Repricer can be purchased from CedCommerce website.