Walmart Magento Integration extension

It is a no-hidden fact, “The sellers whose product appears in the buy box is positioned to maximize the most revenue for that particular product”. As the most sale happens in the buy box irrespective of the marketplace, continuous monitoring of competitors pricing is indispensable.

Though it’s challenging, nonetheless it’s crucial as even a $0.01 difference in price is sufficient to capture the Walmart Buy Box. However, it becomes intimidating for sellers having 1000s of SKUs.

It is here Walmart Repricer helps the seller to win buy box and maximize their sales. The Walmart Repricer embedded in Walmart Marketplace Integration employs algorithms that dynamically evaluate and automatically adjust pricing for each product, so if the competitors have changed their prices, it follows the process again to win the buy box.

 

The Features of Walmart Repricer of Walmart Marketplace Integration app:

The app compares the product pricing with that of competitors and then, based on the set of input values by the users, recommends the changes in the cost the cost of products to help it win Buy box or the top position.

 

  • Enables vendor to view the marketplace price
  • Dynamically Reprices the product once competitor lowers or increases the prices
  • Removes the hassle of monitoring competitors pricing
  • Enables intelligent repricing for each product

How it Works:

 

The app works by sending a request to Walmart to fetch the prices of all the existing Items by competitors which is then compared with the pricing of your products, thereafter, depending on the inputs provided by you, the app calculates the new pricing, helping you to win and retain the BuyBox.

Finally, the last check ensures that the new value lies between the minimum and the maximum value defined by the users. Then, the price is uploaded to Walmart and is made live as the new price for that product. For example:

Here we will see 2 examples, when some other is winning the buy box and how it operates to help you win the buy box and then in the second case where you’re winning the buy box, however, it narrows down the deficit to help you maximise the profit.

 

Example:1-

 

If the price of your product is higher than the buy box price.

Buy Box Price: $15

Other seller-1 Price: $16

Other seller-2 Price: $18

Other seller-3 Price: $19

 

Your product price: $17

Your product Min Price: $ 14

Your product Max Price: $ 20

 

In this case, the reprice tool will update your product price $14.5 which is greater than your product’s min price and less than the buy box price. Then your product will win the buy box and the buy box price is now $14.5.

 

Example:2-

 

If the price of your product is less than the buy box price.

Buy Box Price: $22

 

Other seller-1 Price: $23

Other seller-2 Price: $24

Other seller-3 Price: $26

 

Your product price: $17

Your product Min Price: $ 14

Your product Max Price: $ 20

 

In this case, the reprice tool will update your product price $20 which is the max price of your product. Therefore, the buy box price will now $20 and your product will win the buy box.

 

How to implement it in Walmart Marketplace Integration?

To enable repricing for items that are ‘Published’ on Walmart, the following is the procedure:-

 

    • Go to Product section and from there click on Repricing.
    • Here click on “Sync With Walmart”. This action will fetch the buy box price and the other best market price from Walmart.com.Walmart Repricer choose products
       
      Steps to enable Repricing:
    • You can set “Enable Repricing” by selecting that product then click on Go for Repricing”.Walmart Repricer go for repricing

 

     
    • You are redirected to the Walmart Repricing Section.Pricing by comeptitors at Walmart
    •  
    • Here you can see the product information, buy box price, buy box ship price, 2nd best offer price, 3rd best offer price, and 4th offer price. You can see a question over there asking “Want to Perform Repricing For this Product?” Then set that to “Yes”, and also set the min price and max price of that product.
      Walmart Repricer Dashboard overview
       

 

  • Thereafter, click on “Save” button. That product will be set enable for repricing. 

     

  •  

  • You will be able to see the repricing status of that product as “Enabled”.

Conclusion:

As soon as aforementioned steps are performed, the Walmart repricer is in action, thereafter simply follow the above procedure whenever you want new products to go under the promotional campaign.

 

 

step-by-step-guide-to-sell-on-walmart

 

About Cedcommerce:

Featured among the winners of Technology Fast 50 India and Technology Fast 500 APAC for two years in a row, CedCommerce is the official Channel Integration of behemoths such as Walmart, Sears, Best Buy, and Newegg, etc. facilitating on-boarding of e-commerce sellers on these e-commerce platforms.

Author of this post:

Altamash

All the things related to online selling interests him. He takes great pleasure in creating content that objectively helps small business owners. In his free time, he can be found discussing philosophies which aren't relevant to him or any of us!