walmart marketplace integration
TV advertising took back seat, was all-in for Online advertising this holiday season

TV advertising took back seat, was all-in for Online advertising this holiday season


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“ There is an interesting development that occurred in a run-up to’s acquisition by It abandoned all the TV commercials  reports advertising firm MediaRadar. is not functional anymore. If you want to continue selling your inventories, we can assist you in shifting them to Walmart till July 16, 2020. This is not an automatic process, sellers will have to place a request through the Walmart Seller Center or Contact us. If you are a new seller wishing to sell on, don’t be disheartened, we can help you sell on instead.

However, the cutting that were made in the TV commercial space were attributed to the digital marketing space. It directly implies that followed ‘all-in’ for digital marketing spectrum while TV took a back seat.

It is to be noted that increase in the spending was spectacular -250 times. in the digital marketing space. And, all this to facilitate holiday shoppers. made big strides in the e-commerce sector when it was acquired by retail behemoth Walmart and it’s CEO also taking the charge of Walmart’s online vertical.


However, what prompted to make a paradigm shift in it’s marketing strategy – a company that planned to spent $100 million in marketing in it’s first year – is unclear.

But clearly the move has been spot-on. “Total sales on grew fourfold year-over-year (YoY) on both Black Friday and Cyber Monday. Moreover, average order volume grew 19% YoY on Cyber Monday” reports a Business Insider report.


The online sellers can definitely take a cue from this development. When a giant like ( in comparison with online sellers) builds it entire advertising campaign around online marketing, it shows the importance of what a measured, guided and precisely executed campaign do for your business.


However, this time has hired WPP media agency. The agency will be responsible to lead multi-channel media planning for the e-tailer. This include overseeing the planning, buying and analytics. The average spending is assumed at $80 million. And most importantly, the majority will be related with the TV advertising. Can’t undermine the power of such a power communication channel!


Read: Mashable Story about the abandoning TV commercial space for online marketing


Thanks For You Interest !  

Team Cedcommerce

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