Smarter Pricing to Secure the Featured Offer: How CedCommerce Is Automating Price Competitiveness for Amazon Sellers
Reading Time: 7 minutesI. INTRODUCTION: The Price Precision Imperative In Amazon’s high-velocity marketplace, even a…
“ There is an interesting development that occurred in a run-up to Jet.com’s acquisition by Walmart.com. It abandoned all the TV commercials ” reports advertising firm MediaRadar.
Jet.com is not functional anymore. If you want to continue selling your Jet.com inventories, we can assist you in shifting them to Walmart till July 16, 2020. This is not an automatic process, sellers will have to place a request through the Walmart Seller Center or Contact us. If you are a new seller wishing to sell on Jet.com, don’t be disheartened, we can help you sell on Walmart.com instead.
However, the cutting that were made in the TV commercial space were attributed to the digital marketing space. It directly implies that Jet.com followed ‘all-in’ for digital marketing spectrum while TV took a back seat.
It is to be noted that increase in the spending was spectacular -250 times. in the digital marketing space. And, all this to facilitate holiday shoppers.
Jet.com made big strides in the e-commerce sector when it was acquired by retail behemoth Walmart and it’s CEO also taking the charge of Walmart’s online vertical.
However, what prompted Jet.com to make a paradigm shift in it’s marketing strategy – a company that planned to spent $100 million in marketing in it’s first year – is unclear.
But clearly the move has been spot-on. “Total sales on Jet.com grew fourfold year-over-year (YoY) on both Black Friday and Cyber Monday. Moreover, average order volume grew 19% YoY on Cyber Monday” reports a Business Insider report.
The online sellers can definitely take a cue from this development. When a giant like Jet.com ( in comparison with online sellers) builds it entire advertising campaign around online marketing, it shows the importance of what a measured, guided and precisely executed campaign do for your business.
However, this time Jet.com has hired WPP media agency. The agency will be responsible to lead multi-channel media planning for the e-tailer. This include overseeing the planning, buying and analytics. The average spending is assumed at $80 million. And most importantly, the majority will be related with the TV advertising. Can’t undermine the power of such a power communication channel!
Thanks For You Interest !
Team Cedcommerce
Reading Time: 7 minutesI. INTRODUCTION: The Price Precision Imperative In Amazon’s high-velocity marketplace, even a…
Reading Time: 3 minutesAmazon recently announced a significant change for sellers advertising in Washington state:…
Reading Time: 14 minutesBlack Friday–Cyber Monday used to be a weekend. Now it’s a pressure…
Reading Time: 2 minutesKey Updates Shopify is deprecating the “Sell from all locations to all…
Reading Time: 2 minutesWhat’s New Amazon has published a Data Processing Addendum (DPA) for Multi-Channel…
Reading Time: 2 minutesKey Highlights AI-driven traffic to U.S. retail sites will increase by 520%…
Reading Time: 3 minutesDid you know, a new one-tap ordering feature from Amazon is set…
Reading Time: 2 minutesWalmart has overtaken eBay to become the No. 2 U.S. retail eCommerce…
Reading Time: 2 minutesA new step in AI-driven commerce offers merchants direct access to hundreds…
Reading Time: 2 minutesAmazon has officially launched Amazon Haul in Spain, a budget-focused storefront designed…
Reading Time: 2 minutesOpenAI is bringing ecommerce transactions directly into ChatGPT with the debut of…
Reading Time: 2 minutesAmazon has introduced a new FBA multi-unit discount for Amazon Business orders,…
Reading Time: 2 minutesNews Summary At its recent Etsy Up event (September 2025), Etsy unveiled…
Reading Time: 2 minutesNews Summary eBay has rolled out an update that now defaults all…
Reading Time: 2 minuteseBay has announced its acquisition of Tise, a Nordic consumer-to-consumer (C2C) social…
Reading Time: 3 minutesWalmart’s seasonal practices and incentives around holiday shipping have evolved, impacting seller…
Reading Time: 2 minutesAmazon has revised its variation themes policy for 2025. Instead of removing…
Reading Time: 8 minutesEvery sale you make online in the UK comes with a cut.…
Reading Time: 3 minutesHeads-up: eBay is changing what U.S. personal and financial data appears in…
Reading Time: 2 minutesAmazon has expanded Multi-Channel Fulfilment (MCF) and the broader Supply Chain by…