Step-by-Step Guide on How to Sell on Wish with CedCommerce!
How to Sell on Wish Marketplace – A Complete Seller’s Guide

How to Sell on Wish Marketplace – A Complete Seller’s Guide

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Some people sell. Amongst them, you can excel! In the network of various online marketplaces, if you wish to sell for transformational results, you may want to sell on an online marketplace that can make your wishes come true; you may want to know how to sell on Wish. Now before multiple questions flood your mind about how to sell on Wish, know in brief about this mobile and web e-commerce platform and explore the step by step process on how to sell on Wish marketplace.

How to Sell On Wish Marketplace?

To start selling on wish marketplace:

  1. Go to the Wish Merchant Account Registration page
  2. Enter your store Name (Try to make it unique).
  3. Enter your email address and choose the country your shop is based in.
  4. Click on Create Button and your store will be created.
  5. Confirm your account by verifying it with email.
  6. Enter additional information necessary for store setup.
  7. Start Uploading your Products by assigning the relevant categories.
  8. Enter the payment info & select the desired payment gateway(s)
  9. Accept terms & conditions.
  10. Your products will be live once approved.
  11. Enjoy selling on Wish Marketplace.

A Brief on Wish Marketplace

  • Wish has more than 1 million registered merchants selling happily.
  • The Wish.com shopping app has around 300 Million Users around the world.
  • More than 2.4 million orders are sold daily.
  • Wish allows sellers to sell in 78 countries worldwide.
  • The Wish marketplace spends nearly US$ 500 Million a year on Facebook ads alone which makes it the largest advertiser on Facebook.
  • Wish currently has over 200 million items listed on it.
  • Not only this but Wish emerged as the most downloaded shopping app in the USA in 2017.
  • Wish had 32.5 Million downloads in the USA alone, which was much more than other e-commerce giants.
  • Wish is the #1 shopping app in about 42 nations.
  • The Wish marketplace has managed to raise the funding of over US$ 1 Billion from numerous Venture Capital firms.
wish marketplace

Source: Wish

How Much Does It Cost To Sell on Wish:

Wish is one of the seller-friendly eCommerce marketplaces that charges sellers with Pay only when you sell:

  • Zero registration fees.
  • No monthly or annual subscription fee
  • Zero product listing fee
  • Sales commission (up to 15%) which is calculated on combining the order and shipping rates.

To understand the sales commission let’s take an example as mentioned on wish merchant center:

You have declared that the selling price for an item is $8.00 and the shipping cost amounts to $2.00. Consider that Wish has a revenue share of 85/15. In this case, Wish will pay you $8.50 in total for the sale of this item which is 85% of the total price ie, $10.

Things to consider before knowing how to sell on Wish

Before you kick-start the selling on Wish marketplace, there are some vital points you would like to know, using which it will be clear to you as to how to sell on Wish. The points are listed below:

  • You can list New as well as Branded Refurbished Products: As per Wish marketplace’s policy, the product you are selling on Wish can be new or refurbished. Note that, only used electronics and branded refurbished products can be listed on Wish Marketplace.
  • Apt Pricing: If you are dealing with high-end, costly products, Wish might not be too suitable for you as Wish marketplace is known to offer premium quality products at an affordable price, something that end-users are happy with.
  • You need to be an Authorized Seller of a Brand: When branded items are listed on Wish, the marketplace makes sure that you’re an authorized seller of that brand. To protect both seller and brand owner, Wish needs authorization in the form of trademark, license, etc.

Benefits of Selling on Wish Marketplace

  • The major point why you should sell on Wish is a lucrative one. Before knowing how to sell on Wish, remember that Wish marketplace doesn’t charge any fee on sellers if a product doesn’t sell. It means that Wish marketplace earns only when the sellers’ products get sold.
  • A seller selling on wish may reach out to a huge base of mobile shoppers.
  • A seller selling on Wish may use the mobile app without creating the one for itself.
  • Product Targeting Functionality of Wish can be used by the sellers selling on Wish.

Wish Marketplace announced several Updates like Reduced Comission rate, Credit for product Boost, etc that can elevate your ROI even more.  

What can you Sell on Wish Marketplace?

Before knowing how to sell on Wish with CedCommerce, have a glance over extensive categories that sellers can sell under:

  • Fashion
  • Baby & Kids
  • Tops
  • Gadgets
  • Watches
  • Home Decor
  • Accessories
  • Makeup &Beauty
  • Wallets & Bags
  • Phone Upgrades
  • Bottoms and many others.
wish marketplace categories

Source: Wish

Step-by-Step Guide on How To Sell on Wish with CedCommerce

CedCommerce helps the sellers who want to sell on Wish marketplace by rendering extensions that are cost-effective and powered with cutting-edge futuristic features. With the Wish Extensions by CedCommerce, sellers can automate the selling on Wish and experience the most convenient trading. To sell on Wish using our extensions or even otherwise, the seller needs to have a Wish Seller Account. For that, a seller needs to REGISTER at Wish marketplace.

wish seller account

Source: Wish

Read on and know how CedCommerce helps the sellers sell on Wish.

Upload Inventory on our extension’s admin panel-

Once the extension by CedCommerce is installed by sellers, the product inventory needs to be listed on the extension’s admin pane. From here the inventory can be uploaded to Wish marketplace. While using our extension, product requirements can be identified and managed accordingly in terms of following pointers.

  1. Inventory Data: Using the CedCommerce extension, you can identify the data that needs to be on the Wish marketplace. Adding such crucial data adds to the visibility of your product(s) in the search engine ranking as well as on the marketplace itself.
  2. Create Variation: You may create the product variation using the CedCommerce extension for Wish. It gives the users detailed information about your product(s) on the Wish marketplace. Try and optimize the product listings with enhanced plus contents.
  3. Add Images: Adding apt images helps the sellers getting noticed by the buyers. You can do so easily using the extension provided by us.

Map Store Inventory with Wish Marketplace:

Like multiple other marketplaces, Wish also has a particular format for the inventory data. Using our extensions, it becomes a very simple process to map your inventory information to Wish product fields.

Send Listing on Wish

After mapping the inventory information, you may start sending your products on the Wish marketplace. It becomes a process of effortlessness with our extensions as only with few clicks, the products can be sent to Wish.

Product Purchase on Wish:

Once the products have been sent to Wish marketplace, they are available for buyers to purchase from the Wish marketplace. They may purchase the products and make payments in accordance with the payment method which has been chosen.

Order Management:

The orders that customers place on Wish marketplace for your products can be imported to the admin panel of the CedCommerce extension. The orders get retrieved from Wish and also get acknowledged as per the settings. From here, the orders can be seen along with the details. Shipment of the order can also be done using the easy to use features of the extension.

Order Shipment

When the order is fulfilled by you, the Wish marketplace will be notified by our extension on your behalf.

Why selling on Wish with CedCommerce is beneficial?

In answering the sellers the vital question – how to sell on Wish, it’s important to tell the transforming role that CedCommerce can play for them.

CedCommerce has multiple extensions to sell on Wish marketplace for sellers using multiple frameworks such as Magento, Magento 2, WooCommerce, BigCommerce, Shopify, PrestaShop, OpenCart.

With the cutting-edge extensions and dedicated support, following are the features that CedCommerce extensions have-

Features:

  • Auto-Syncing of Price and InventoryThe price and inventory of the product(s) you will sell on Wish will be synchronized between your store(if you have any) and Wish marketplace easily.
  • Bulk Actions for Product(s)– The products can be managed using the Bulk Feature which means that the products can be uploaded in bulk on Wish marketplace and can also be archived or unarchived in bulk on Wish marketplace.
  • Order Management– The orders for the products you sell on Wish can be managed from the admin panel of the extension itself. The orders can be retrieved and acknowledged on your admin panel.
  • Shipping- The extensions by CedCommerce enable the sellers who sell on Wish to ship the ordered products on Wish from the extension’s admin panel.
  • Error Notifications- While uploading the product(s), if there’s any error, it gets listed in the admin panel with the reason of the error so that you may remove the error and list the product easily, to sell on Wish.
  • Return & Refund- If you want to initiate the Return or Refund for the product(s) you sell on Wish, you may initiate the same from the admin panel of your CedCommerce extension itself.
  • Cron Settings- Cron settings will update the price, inventory, orders etc between your store and Wish marketplace after a definite interval of time(as set by you), periodically.
  • ProductBoost Feature- increase the visibility of your products among millions of Wish sellers by creating ProductBoost campaigns for your items directly from the app. 
  • Easy Debug- Identification, and correction of the errors can easily be done as the errors get listed and can be rectified by the sellers.

About CedCommerce

CedCommerce is a global web development agency which is an Official Channel Integration Partner of marketplaces such as Walmart, Newegg, Sears, Fruugo, and others. In our determination to help sellers all across the globe, we have assisted more than 500 retailers in integrating their stores to various marketplaces and we move forward every day, increasing our clientele.

So now when you know how to sell on Wish, kick-start the process today!

Get in touch in case you have any queries, or visit Wish Magento Integration (for M1 users) and Wish Magento 2 Integration (for M2 users).

 

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  1. Avatar for Mohsin

    Hello. When i sell a product who do i get my funds and how long does it take to receive them?
    Thanks
    Bryan Raub

    • Avatar for Mohsin

      Hey Bryan,
      The payments of your orders are disbursed after 7 to 14 days of order shipment in your wish account

  2. Avatar for Mohsin

    Hi, Are you allowed to include multiple versions of the same item. If I have an item that can come in brown white gray expresso colors, do you create multiple individual listings or 1 listing and include colors… Also what about if say I want to do custom to order. So I post once and the item sold can I go back and create another listing or update my previous one…

    • Avatar for Mohsin

      No, we are not allowed to include multiple versions of the same item on wish marketplace.
      The thing is if An Item has variation like with colour or size or any, then the product will not be listed individually. Since it has variation, then it will be uploaded as configurable product with the variation attributes.(One Product with variations)
      In case of custom orders, the inventory will get reduced and then you can add inventory to the same product. In simple words there's NO NEED to re-list the Item again.
      I hope you got the answer you were looking for.

  3. Avatar for Mohsin

    Hi,
    I got a few questions would like to ask.
    Do I need to register a company when I register to sell on Wish marketplace US?
    Any fulfillment by Wish?
    Can I send my inventory to Wish warehouse in the US?
    Or I should use a third party shipping company like Deliverr?
    Looking forward for your reply!
    Thank you for answering.

    • Avatar for Mohsin

      Hey Leung Heidi,
      That's a lot of questions…… Don't worry! Here are all the answers you need.

      Q. Do I need to register a company when I register to sell on Wish marketplace US?
      Ans: No you don't have to register any company. All that's required for you is just to become a verified seller and have a domain/website

      Q.Any fulfillment by Wish?
      Ans: Yes there is a Fulfillment by wish, Just like in Amazon there is FBA, here its FBW.

      Q. Can I send my inventory to Wish warehouse in the US?
      Ans: Yes indeed. You can send the inventory to US warehouse/standard.

      Q. Should use a third party shipping company like Deliverr?
      Ans: If available then of course you can. You can use the third-party shipping company/services to ship the orders.

      In case you have any additional queries, you can also get connected to our wish marketplace experts
      Skype: https://join.skype.com/zecyJo94eTrZ
      Whatsapp: https://chat.whatsapp.com/JjJKfj0TortCYbYKuDhefN

      Have a nice day!
      Thanks

  4. Avatar for Mohsin

    hello and good day.
    my questions are a bit much.
    1. so when you say you must have a domain, or website, do you mean that i must already be selling items on my own personal site.
    2. Does wish provide shipping and logistics services. And if it does, how does it work and will there be additional costs.
    3. On Wish's warehouses, are there any additional costs attached to it.
    3.

    • Avatar for Mohsin

      Hello Nubel,
      It always feels great when readers like you respond.
      Here are the answers to your questions:

      Q. Do you mean that i must already be selling items on my own personal site?
      Ans: The answer is NO. There is no need to sell items on your website. The thing is that wish marketplace is using api for all the process like upload/update product, inventory/price sync so, its need authentication process, in which they send the tokens for validation which requires a callback url (a website url). There's no rule that says you must be selling or not.

      Q. Does wish provide shipping and logistics services. And if it does, how does it work and will there be additional costs.
      Ans: Yes, wish provide shipping and logistics services to ship orders. Its know as Fulfillment by Wish. Wish operates multiple warehouses across the US and Europe that stock and deliver your products. As far as charges are concerned you’ll need to pay to use the service including inbound, storage, shipping, service and retrieval fees that vary by product weight, size and warehouse.
      You can also use a third-party dropshipping service. Third-party dropshipping providers can store and ship orders for you — for a fee. Compare dropshipping services to find the option best suited to your business model.
      -> You can go through the link below for more info :
      https://merchantfaq.wish.com/hc/en-us/articles/205211387-How-to-Ship-Orders-Through-Logistics-Seller-Tools

      Q. On Wish's warehouses, are there any additional costs attached to it.
      Ans. To understand the whole cost and fee structure of wish warehouse, please visit the drive link below. You may find a pdf where all the details regarding wish warehouse cost is mentioned.
      Drive Link: https://drive.google.com/file/d/1crRD9th8CtwmaPO5CHbEZa9yoZeWdXK_/view?usp=sharing

      I hope you got the answer you were seeking
      Have a nice day

  5. Avatar for Mohsin

    HELLO
    I am from India can i sell on wish if yes then how.
    what should i need to sell on wish
    how i will deliver the products
    does wish have shipping rate card as amazon and flipkart have

    • Avatar for Mohsin

      Hello Kaleem,
      I'll answer your questions one by one-

      Q. I am from India can i sell on wish if yes then how
      -> YES you can sell on Wish Marketplace from India. But the basic requirement for it is that you must have an online store which you need to show at the time of registration.

      Q. What should i need to sell on wish
      -> Wish Marketplace allows you sell most items on its platform including clothing, home décor, electronics, tools, jewelry, custom clothing and artwork and more.

      Q. How I will deliver the products
      -> If you have your own products then you can use any third-party app for delivering like delhivery.com or any other,
      or you want a drop shipping, which totally depends on your business model.

      Q. Does wish have shipping rate card as amazon and flipkart have
      -> Yes indeed, just like Amazon or Flipkart, Wish have shipping rates which will be set on your products.

      For more queries visit the FAQs page : https://merchantfaq.wish.com/hc/en-us

      Moreover, you can subscribe to our newsletters and follow us on social channels to stay updated with any more updates regarding Wish marketplace

      Thank you and have a nice day

  6. Avatar for Mohsin

    I have 2 questions:
    1. Can I use my existing website or should I set up a new website to do Wish business?
    2. If I use my existing website would it affect the products that I am selling on shopee & lazada as far as pricing is concerned?

    • Avatar for Mohsin

      Hey Peter,
      The answers to your questions are:

      Q. Can I use my existing website or should I set up a new website to do Wish business?
      Ans – Yes, you can use your existing website for selling on Wish.com. There are no such boundations that prevent you from using an existing website.

      Q. If I use my existing website would it affect the products that I am selling on shopee & lazada as far as pricing is concerned?
      Ans – Don't worry!! The pricing won't get affected at all. In fact, if you want the different prices to be shown on Wish.com just simply create a Product attribute (like Wish Price), in which you can put the price, and then the price will be sent from that attribute.

      In case you have any more queries please get in touch with us:
      Skype: https://join.skype.com/zecyJo94eTrZ
      WhatsApp: https://chat.whatsapp.com/JjJKfj0TortCYbYKuDhefN

  7. Avatar for Mohsin

    Hello
    I registered a wish seller through the steps indicated on the page, but the email prompted my account to be banned. why?

    • Avatar for Mohsin

      Hello Elena,
      Regarding your query – I would suggest you Please cross-check the account info twice. Try using the genuine details, setup the payment info with the correct data – as the Wish marketplace has strict guidelines regarding these.

      If this error persists, then I would suggest you directly get assistance from the Wish Merchant support by emailing them the case you have.
      Here the email id:
      merchant_support@wish.com

      Thankyou

  8. Avatar for Mohsin

    hi Mohsin i am a new seller on wish whenever i am trying to ad a new product its ask for brand name i dont have a brand name can i list product without brand name or i must have a brand name before listing product on wish can you please help me on this thanks.

    regards
    usman

    • Avatar for Mohsin

      Hi Usman,
      Well, the answer to your question is YES, You CAN publish your catalog without brand value as it is an optional field. Since you currently don't have a brand name, you can leave it blank.
      But in my opinion, if you are looking for the long run, I would suggest you first put a valid brand then proceed since it will put a good impression on your products and seller image on Wish.

      I hope you got the answer
      Thanks.

  9. Avatar for Mohsin

    Hello,
    Great information above.
    I would like to use the dropship method to sell products from Wish. The questions I have are:
    – I post the items from the wish website on my store site, using images from Wish
    – I price the items as I see fit
    – When I receive an order, I simply purchase the item from Wish using my personal funds and use the customers shipping address and I keep the difference, correct?
    – Also, can I get samples of products at a discount to do reviews? I plan on doing video reviews.
    That is all for now. Thanks ahead of time for your answers!!

    • Avatar for Mohsin

      Hey Bryan,
      I am glad you found the blog informative.
      Here are the answers to your questions:

      Q. Can I post the items from the wish website on my store site, using images from Wish
      -> YES, you can easily create the products same as visible on Wish store. I would like to suggest you one very important thing – to make sure that you don't put the watermark of some other brand on your products. This often creates a lot of complications.

      Q. Can I price the items as I see fit?
      -> Indeed. You can and you should set the profit margin as per your wish.

      Q. When I receive an order, I simply purchase the item from Wish using my personal funds and use the customers shipping address and I keep the difference, correct?
      -> Well honestly, I am not sure if it works this way. On a personal level, I believe this is not an ideal strategy and haven't come across any guidelines that Wish allows sellers to do that.

      Q. Also, can I get samples of products at a discount to do reviews? I plan on doing video reviews
      -> YES, You can do the review for your own products as video or any form.

      I hope you got the answers you were seeking.
      Feel free to get in touch in case you are facing trouble selling on wish.

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