Walmart Embraces Amazon MCF: A New Era of Cross-Platform Fulfillment for eCommerce
Walmart Embraces Amazon MCF: A New Era of Cross-Platform Fulfillment for eCommerce
The much-awaited 12th Singles Day sales arrived with a bang. All previous records shattered like a castle of cards. The sales figure soared to an all-time record high of $75 billion. This figure had put a pause on the impact of the recent pandemic over online shopping.
Singles’ Day – The Valentine’s Day Version for Single Guys by Alibaba Pushed Aside Limits to Reach the Zenith of Customer Engagement in the Post Pandemic E-commerce World
Can you believe it, in less than half an hour last year’s record was left behind by 1.5X margin. This massive Gross Merchandise Value is the new benchmark for success.
Think tanks of other leading e-commerce marketplaces are concerned about their approach regarding online festive shopping.
Customers were apprehensive about online shopping due to the outbreak of the pandemic. Brands perceived it as the perfect opportunity to explain about a product using a live stream session. This way, customers found answers for What I’m buying and Why, it prepared them to purchase with confidence. It facilitated a digital ecosystem for the next level of interaction with customers. The result is $56.4 billion within the first 30 minutes.
Alibaba’s Singles’ Day accrued 16X more sales than Amazon during Amazon’s Prime Day
Live Streaming has set a new paradigm for customer engagement. No doubt, customers want to be entertained while shopping and it will convince customers to buy more and with more confidence.
Embracing this innovative approach means staying a step ahead of competitors in terms of customer engagement. After all, an increase in the average time spent to explore the products is directly proportional to the high conversion rate.
Loreal’ reached GMV of RMB100 million within 1 hr 51 min during Nov. 1-3 promotion window. Guerlain, Amore Pacific, Shiseido, Sisley are other leading skincare product manufacturers earning more than last year in sales. The record-breaking performance of beauty brands suggests online sellers dealing with beauty products will definitely benefit most from live streaming educating customers about the usage of products.
Promote your products to offline audiences mainly elderly people. This customer segment might not be comfortable with online shopping mode, but your offers will inspire to giving it a shot. Hence, your customer base will increase.
70% of orders on Singles’ day arrived from mobile devices. Share QR codes with customers (via personalized email or host a live show like AliExpress), it can be scanned to help customers know more about products on the smartphone.
When you tell about a discount well in advance, it gives customers ample time to think more about the product and make up their mind for purchase. Loreal asked for depositing 50 RMB in advance and paid back 70 RMB for purchasing products during the much awaited singles day sales. Adding to it was a chance to win free gifts from lucky draws.
Once customers are assured about getting more value, they will surely go for it. Moreover, it’s a human tendency to try luck and expect gifts.
Brands participating in the double 11 festival have kept 1 million high demand products in ready to ship positions inside warehouses. Having said that, the use of warehouse robots for order picking and moving will be an added advantage. This will keep shipping delay out of the scene. After all, no customer would entertain any delay, especially during the festive season.
Redesign your e-commerce store to make it mobile-friendly, thus customers can visit it without downloading the app.
Nike (America’s leading sportswear) sales figures crossed $15 million in a matter of 1 minute on Singles’ Day. Sales figures for imported wine and coffee went up by 400% and 90% respectively.
The travel ban due to the pandemic turned Chinese consumers very desperate to buy foreign goods during singles day sales.
A new dimension of customer shopping behavior emerging is both an opportunity and a challenge that can’t be overlooked. It also validates that innovative approaches coupled with the best marketing practices will always help you reach and convince more customers in less time.
Having said that, expectations have taken a long leap, in order to thrive AI-driven innovative approach (not merely hard work) is required for online merchants as well as e-commerce giants. Moreover, there ain’t an alternative but exploring what customers want and when to be in the game and win it.
Walmart Embraces Amazon MCF: A New Era of Cross-Platform Fulfillment for eCommerce
Order Management Redefined: A Centralized Solution for Amazon Sellers
Maximizing TikTok Shop’s Regional Compatibility for US, UK, and EU Markets
Understanding U.S. Tariffs in 2025: What Sellers Need to Know and Do
Walmart’s Search Algorithm Decoded: How to Rank Higher & Sell More
TikTok Gets a 75-Day Reprieve in the USA as Trump Signals Hope for a Deal
TikTok Shop Introduces Category-Based Benchmarks for Product Listings – What Sellers Need to Know
Amazon FBA vs. FBM: Which Fulfillment Method Is Right for You?
Amazon Launches Another AI Tool for Sellers: AI Generated Product Enrichment
Top 10 Selling Items on eBay in 2025
Amazon launches AI Powered ‘Interests’ Feature to Improve Shopping Experience
Is TikTok Staying in the US? The State of TikTok Ban
Best Buy coming back to the US, Marketplace Relaunch and New Opportunities in Store!
Miravia PrestaShop Connector: Built for Smart Sellers
Walmart Launches “Wally”, AI Assistant For Merchants
TikTok Shop to Start Business in Germany, France, and Italy
TikTok Shop Surges as Americans Spend $700 Annually, Defying Regulatory Pressures
Amazon’s Longest Prime Day Ever: What You Need to Know
eCommerce Growth in the Netherlands: A 5% Surge in 2024 with Bright Prospects Ahead
CedCommerce Launches Shopee & Lazada Integration for WooCommerce on WordPress.com