The SEO Guidelines To Follow At Sears.com
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SEO has more potential than you think, few numbers to speak for it.
Top 3 traffic sources driving sales for Ecommerce businesses are Organic (22%), Email (20%) and CPC (19%). 43% of e-commerce traffic comes from Google search (organic).
Dont take SEO lightly – Over 66% of marketers express that SEO is one of their top priority when it comes to strategizing the inbound marketing for their businesses.
Without a way they won’t find you. A report indicates that 93% of online activity begins with a search. A good SEO increase your chances to be a part of it.
Listing your products to a marketplace is not the end, make sure to follow standard SEO guidelines to give your items an edge above others. Sears gives you flexibility to enhance your listings with SEO in two ways:
- Natural SEO: Natural SEO allows you to include both long and short tail keywords related to your products and their assigned taxonomy class. By use of Natural SEO, keywords will appear in easy to read manner, that customers can comprehend easily and find comfort in reading the description. Natural SEO assists in making positive impact in SERP (Search Engine Results Pages).
- Keyword Stuffing: Enables you to place keywords at all possible content avenues. Avoid using too much of similar keywords repetitively as search engines might penalize you.
You get started with SEO by executing a keyword research. Normally the keywords are close matches or combinations of words of your product, brand, category, variant, description, etc. These are the most basic Keywords you cannot miss to target. These keywords might be basic but are accompanied with maximum fight from your competitors.
Here are few tips to mind for low competition keywords
- High Search Volume
- Low competition
- Not targeted by your Compeitors
- Less search results
To assist you in finding keywords here are few tools to help you with.
- Google Keyword Planner
How to write good SEO
- Keep the language natural and easy. Choose words that are common with your target audience, and must serve purpose to highlight the features of your product.
- Content avenues of site are your window to use keywords carefully.
- Include at least one keyword other than product name in the Product Title.
- Use an average of 3 to 4 keywords related to the type of the category of your product.
- Use brand name and style name along with the product name and/or general keywords.
- Avoid using the words/phrases: “it”, “this unit”, “this product”, “this item” or other similar words or phrases; these words can easily be replaced with long-tail keyword.
How to avoid bad SEO copy
- Do not repeat the same short or long tail keyword or phrase more than twice in one paragraph.
- Do not repeat the keyword or phrase in back to back sentences.
- Try not to include more than 3 to 4 keywords in a paragraph.
- Avoid unnatural or clunky sentences which might turn off the customers and Search engines too.
- Do not write a paragraph exceeding 7 sentences.
- Avoid writing products copy in more than 2 paragraph.
Example of Good Product Copy
What Makes it a Good Product Copy
- Short paragraph with the required product information.
- Balances SEO with lifestyle voice/conversational tone.
- Good use of short and long tail keywords.
- Easy to understand.
Example of Bad Product Copy
What Makes it a Bad Product Copy
- Lacks proper structure of paragraphs
- No bulleted points to highlight the features and give customers easy read.
- Copy was clearly duplicated from the manufacturer’s website.
- Poor grammar, and a poor SEO.