Ultimate Step-by-Step Guide to Sell on eBay Marketplace

Ultimate Step-by-Step Guide to Sell on eBay Marketplace

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eBay is one of the biggest marketplaces today, and any seller aspiring to make a mark in the world of e-commerce wants to feature its product on a marketplace this grand. However, the sellers often find it complex to sell on eBay or such challenging marketplaces.

To remove such issues, we bring this guide on starting selling on eBay the easiest way. Before knowing how to start selling on eBay, eBay seller fees, or how to create an eBay seller account, let us take you through this American e-commerce giant to make you more familiar with its presence in the e-commerce world.

eBay – A Brief Introduction

• Headquartered in San Jose, California, eBay is a multinational e-commerce giant that facilitates C2C and B2C sales.
• It is a multibillion-dollar organization that operates in about 180 countries (source).
• As per the reports of Statista, eBay had 187 million active users in Q1 of 2021, which is constantly growing.

Guide for you to Sell on eBay

Coming to the most important part, let us see how a seller can start selling on eBay.

Step 1: Create eBay Seller Account

The very first step to start selling on eBay is to create an eBay seller account. It is from this eBay account that you start selling on eBay. To create the eBay seller account, navigate to the eBay site on which you want to register.

• Go to the Registration page.
• Select Personal account or Business account.
• Enter the required details and select Register or Create Account.
• Now, once, click Sell at the top of any eBay page.

Step 2: Product Listing

Once the eBay seller account gets created, you can start making the product listing which is the next step that you need to take while selling on eBay.

Now there are pointers to keep in mind while creating the product listing on eBay as the correct product listing can create a buzz for your products on eBay. In contrast, an inappropriate listing can make customers ignore your product on eBay.

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Glance over the points:

#1. Optimize the product title

• Optimize the product title: Always write the product title that you as a buyer would want to read it. However, it would be best always to write the title from the buyers’ point of view. The reason behind it is to make the title easy to understand and readable for users. Few keywords – 1 to 3 – should be present in the title so that the product can rank well in the eBay search ranking.
• You can use the product name smartly in the title. If it has a stand-out feature that you want to highlight, give it a priority. Also, you may use elements such as season, festival, or event—for example, Halloween Costume or Prom Night Lucky Necklace.

#2. Optimize the product description

It is the section that can either tend the buyer to buy or to leave your product. Same as the product detail, the description needs to contain all the details. In a few words, you need to explain the product as perfectly and smartly as you can. Include your product’s essential information and features in the description and insert the keywords at the beginning and end of the product description to make it more customer-friendly. Including item specifics like Style, material, color, flavor, type, size, etc., should all be there in the description.

#3. Choose the Right Category

To make your product more searchable, list your product in the most appropriate category. The product can also get listed in more than one category for an extra fee. You can do this optionally if you want the exposure for your product to be more.

#4. Use Eye-Catchy, Attractive, and Clear Image

An image plays a significant role for any product as no buyer likes to read about the product that can’t be seen. At the same time, if a product has a clear image with an attractive look, buyers would stop looking at the product, increasing the chances for the product to be sold.

Step 3: Calculate and Fix the Price

Do not forget to calculate and fix the product’s price under the total cost that you may have to bear. It means that the inclusion of the eBay Seller Fees and Shipping Cost is a must in the product’s total price so that you don’t fall short of profits while selling on eBay.

As far as shipping charges are concerned, you may choose free shipping for the products that are not too far or expensive for you to reach. For areas that are easily accessible and can be achieved without much cost, you may offer free shipping.

Choose the price model

• Fixed Price Model: Set a special fixed price for your product and wait for your customers to buy your product.
• Product Auction: As eBay is an auction platform, you may fix the minimum bidding cost for your product and invite the bidders to initiate the bidding. In this case, the ultimate bidder with the highest bidding gets the product.

Step 4: Fix the Policy, Terms and Condition, Guarantee, and Warranty

To avoid any misunderstanding and the resultant negative feedback by the buyers, clearly mention the product policies like those of refunds and returns from your eBay seller account. Also, don’t forget to mention the terms and conditions for the same.

As far as guarantee or warranty is concerned, buyers should know about them and should be mentioned.

Step 5: Listing Schedule!

For a better sales graph and increased attention for your products, you may schedule the listing for your products when you think they will be high in demand and will garner more sales from your eBay seller account.

In bidding, your customers get to know of your listing and tend to buy the products. For example, at Christmas, you may start the listing some weeks before the eve and get the desired result as buyers will purchase the products relevant to Christmas before few weeks only and not the whole year.

Step 6: Publish your product and start creating the buzz

Check all the details once again on your eBay seller account and publish your product on eBay. Once you have posted the product on eBay for selling, start creating buzz for products by advertising and marketing. It includes the below-mentioned points:

• Tell the buyers why your product stands out.
• Minimal bidding cost to attract the bidders.
• Create a specialty, sell a product that your customers find unique, or create a special feature.
• Offer reasonable shipping cost, if any.

Step 7: Get in touch with the buyer

Once you receive an order for your product, get in touch with your buyers. It’ll show that you care for the buyers, as well as the sales graph:

• Contact the buyer: Although eBay’ll notify you about the orders, contact the sellers if you don’t hear from them.
• Confirm the payment: Make sure that the buyer has paid you before you initiate the shipment. Check if the payment made by the buyer is valid. And, the methods such as credit or debit cards are functioning correctly.

Step 8: Ship the Product

When all the payment-related measures have been taken place, the shipment needs to be done. While doing so, keep in mind the following pointers:

• Complete the product packaging safely and pack it so that it doesn’t get damaged while shipping.
• To negate the chances of negative feedback or any hassle for the buyers, ship early and on time.
• Assure that the shipment details are accurate, and in case a product is undelivered, make sure you’ve mentioned the return address.

Step 9: Feedback

One of the most critical factors you need to know before starting selling on eBay or while selling on eBay is feedback. Feedback by you for buyers helps the other sellers. At the same time, ask for feedback from your buyers to add value to your product page and other potential buyers to know how your product exactly is.

Before you sell on eBay, do consider these points

Before knowing how you can start selling on eBay, you must understand that certain products are prohibited for sellers to sell on eBay. The products that you cannot sell on eBay are listed below:

eBay Seller Fees

To start to sell on eBay, you must have thought about knowing the eBay seller fees. eBay charges fees to you for selling on eBay. The eBay Seller Fees depends on the ultimate costs calculated based on the starting price, price of sale, selling format, optional listing upgrades, category, and site. The eBay seller fees pages have tables to help you figure out how much it will cost you to sell your item.

#1. Insertion Fee

Whenever you list your product on eBay, you need to pay the Insertion Fee.

#2. Final Value Fee

If your item gets sold on eBay, you will need to pay a Final Value Fee. This Final Value Fee is a part of eBay Seller Fees – is the amount for which the item gets sold. It doesn’t include shipping costs.

For example, if you are selling on eBay a product for 1,000.00, then according to the Final Value Fee table, your Final Value Fee will be 10.00 (1% of 1,000.00).

#3. Listing Upgrades

Apart from the fee mentioned earlier, a List Upgrading fee is a part of eBay seller fees that a seller selling on eBay needs to pay. It means that you will be charged with the upgrading fee whenever you change the product’s description or change the product’s image. It is dependent on the category and price format that you have been using for selling on eBay.

CedCommerce Helps You Sell On eBay!

After knowing all the details about what you can sell on eBay or starting selling on eBay, it is now easy for you to start your selling journey. All you need to do is create an eBay seller account. In this journey, CedCommerce is always ready to help you with its eBay integration extensions!

With our round-the-clock dedicated support and expert Account Managers, we can help you 24*7 diligently.

We are official channel integration partners of formidable marketplaces such as Walmart, Newegg, Sears, Fruugo, and other vast marketplaces. We have integrated the stores of 500 retailers to different marketplaces and are still counting the integrations by us every day.

Please don’t wait and get in touch with us! Integrate your store with eBay using frameworks such as – Magento, Magento-2, WooCommerce, Shopify, BigCommerce, etc.

Keep your worries at bay; go ahead and sell on eBay!