Amazon marketing services: A comprehensive strategy to getting started
Running short of time? Get PDF of the blog in your mail.
Survival is the need of the hour for every business. Join the webinar and catch experts from Google talking about tips & tactics on how to streamline your marketing efforts effectively that will help you to sustain your business amidst the on-going crisis.
“A person who relies on Amazon for either to buy or sell has a great dependency on the platform provided by Amazon. Therefore, this platform has now been made more reliable and enhanced with the involvement of Amazon marketing services“
The firm resolve in this freedom is captivating by not to work for someone else, and instead, to do what you want, when, and how you want. In today’s multichambered eCommerce biosphere, there are ways you can get your Amazon business run without having to count it on your own, its all about Amazon Marketing Services that is one of the self-service marketing tools offered by Amazon to sellers and mostly to vendors. Therefore the central idea is to bring prospective customers to the product and brand pages.
All about Amazon
Amazon is an American multinational technology company based in Seattle, Washington. It mainly focuses on eCommerce, cloud computing, digital streaming, and artificial intelligence, etc.
Amazon is perhaps known for its devastation of well-established industries through technological advancement on a large scale.
The company initially started as an online marketplace to just sell books. But later established itself to sell in different sectors such as video games, apparel, furniture, and jewelry, etc.
In addition, Amazon acquired the whole food market for $13.4 billion. Therefore it vastly increases its presence to be ranked amongst the top brick and mortar retailers.
At present, it firmly holds its position amongst the top four technological companies including Apple, Google, and Facebook.
“IF YOU DON’T GO AFTER WHAT YOU WANT; YOU COULD SPEND YOUR ENTIRE LIFE SETTLING FOR WHAT YOU CAN GET”
Some facts about Amazon Marketing Services –
Amazon Marketing Services is a retail leviathan version of Google AdWords. Therefore a pay per click platform through which sellers can display their products in front of a gigantic group of shoppers.
Also called the Amazon console, the Amazon marketing services promises to drive sales. In addition to it provides effective tools to help vendors to be conspicuous against their competitors. Hence, it forces the traffic to their product detail pages and branded pages.
Therefore the promise to drive sales offers three advertising tools to sellers and Vendors.
Amazon marketing services login:
To access AMS you need-
- A vendor central/ seller central login
- An advantage central login
- An invitation to represent the vendor.
- A kindle direct publishing the account
NOTE-earlier the vendor access login was required, but recently Amazon has shut down its vendor express program. It happened on January 2, 2019, and constantly looks to improve ways to enhance the experience to sell. Therefore merges its ad businesses into one single platform. A single platform where all the strategies meet the goals.
Are your strategies meeting your goals? Get a Free Marketing Audit!
Commencing with AMS–
It allows using of three primary Amazon advertising Platforms(Advertising campaigns):
- Sponsored Product Ads
- Headline Search Ads
- Product Display Ads
KEY BENEFITS OF DISPLAYING ADS
- A full-fledged service is only available to countries like the US, UK, and Canada. However, Amazon sponsored product ads are available for sellers across.
- There are immense benefits of using Ads. These are the tools that will help you to increase your conversion rate as they attract the customers who dwindle between and consideration and decision-making stages.
Let’s look into the details of different these primary ad types-
Sponsored Product Ads
- The widely used Amazon advertising platform both by sellers and vendors is Sponsored product ads.
- This is an SEO based keyword-driven ad.
- Easy to enroll, assign keywords, and fix the budget for the campaign ads.
- The ad works on Pay Per Click basis. It has no monthly subscription and can be started with as low as a budget of $1.
The sponsored products display between the competitor results. So, as a result, to drive the prospective customer to the product page. It, therefore, is called the middle of the funnel. This feature allows users to reach a decision by making comparisons.
As a seller, you should know some best practices about sponsored products. In order to reap maximum benefits in a cost-effective way.
Headline Search Ads
- Available only to the Vendors, the ad helps the vendors to display their campaigned product in the top results of SERPs.
- It is a top-funnel ad, often applicable to new customers who are often in the awareness and consideration stage.
- This too is a keyword-driven and therefore is Pay Per Click ad module.
- The ads display on multiple screens, therefore, include mobile apps.
- The ad user gets acquainted with SEO while he writes a headline and ad text copy.
- The steps to follow are – Amazon Marketing Services Advertising Tabs>Headline Search ad>Select three products>choose the landing page Type( Your Amazon page, Custom URL, your Bestseller).
Product Display Ads
Amazon Product Display Ads are bottom-funnel ads. Therefore it offers huge potential to attract customers actually looking to buy a product.
The ad plays on Desktop and mobile app across numerous sides and positions-
“It shouldn’t be forgotten to check”
- Product Detail Page
- The right side of search results
- Bottom of search results
- Customer review page
- Read all review page
- Top of the offer listing page
“Keep in mind that”
- The ad is selected on Interest-based and product-based targeting.
- The interest-based targeting is said to give a low conversion rate. This is because of not targeting the exact customers.
- The product-based targeting is more beneficial as the keywords fed by the user. Therefore displays the products they are exactly looking for. Thus there is no bounce-back that leads to more conversions.
Amazon Marketing Strategy
“A strategy is required to make the best use of the Amazon Program”
Some of the expert tips that you can follow while pursuing Amazon marketing services are –
- Full-fledged Research – well-planned research is very important to know about your customers. Therefore, the most demanded products, keywords and appropriate matches, ways to run campaigns. in addition to strategies to follow to serve different purposes
- Product Prioritization – Advertise your most sold products. Perhaps, choose your products according to occasions and locations. Know your customers and customize the products as per the countries you want to sell.
- Start With Small Budget – It is good not to allocate a huge amount of money to begin. Therefore, start with a small budget and learn gradually which products and keywords to invest in for an even better result.
- Scrutinize Analytics Report – You can and you must check the analytics report. This report thereby tells you about the performance of each of the products and keywords that you have bid for.
- Be Competitive – Keep an eye on your competitors. In addition, learn from their strengths. Add those points in your ad campaigns. Also. don’t bid below, what Amazon recommends as a low bid might not allow Amazon to display your ads.
- Amazon Additional services – Amazon provides a paid content service called Amazon A+ content. Therefore helps to build good Amazon content, choose templates and customize headlines and ad texts.
There are some businesses that have made great pace and therefore huge profits only by successfully optimizing Amazon marketing services. Below are the reviews –
Amazon Marketing Service Reviews:
AMS is now called as Advertising Console. Perhaps, there are even more types of ads like video ads and display ads and stores which can be optimized as your business grows. Therefore, AMS has proved to be a game-changer for many businesses. Thereby becomes the reason why many businesses small, medium or large are ready to invest in advertising on Amazon. As a result increase visibility surpass millions of sellers.