Walmart Embraces Amazon MCF: A New Era of Cross-Platform Fulfillment for eCommerce
Walmart Embraces Amazon MCF: A New Era of Cross-Platform Fulfillment for eCommerce
Festivals are symbols of celebration, and people find an escape from their day to day life to rejoice the day. Shoppers and sellers always have been crazy about holidays. On holidays buyers get a reason and excuse to pour out their pockets and buy their favorite items. Every year we wait for opportune moment to plan our holidays and festivals. Though in this era, everyday feels to special.
Everyone makes the plan according to their needs. Sellers find huge potential on holidays as people get time to shop for leisure or need, and they keep stocks for it with offers, discounts and amazing deals. Buyers are excited, as they get days off to shop, buy their favorite items, and get to celebrate with new things in hands.
As a seller, you need to be focused and ahead of time to plan for the festive shopping promotion. I will help you in planning for this year’s ecommerce calendar. So, let’s start from here and make the plan for this year holiday season.
Revenue for Cyber Monday in 2017 touched $ 6.59 Billion with Year on year growth of 16.8% as per Adobe Digital Insights 2017. As per ADI, the best items bought on particular days. Christmas Decor on Pre Thanksgiving. Apparels, Computers and Sporting Goods on Thanksgiving. Appliances, Jewelry, Tablets, and Televisions on Black Friday. Toys on Cyber Monday. Top 5 selling products on Cyber Monday were Nintendo Switch, Chromecast, Roku, Hatchimals & Colleggtibles, and Amazon Echo.
Here is the holiday season desktop ecommerce sales volume in United States.
During the Holiday season in second quarter of 2017 online sales grew by 16.2% and accounted for 8.9% of total retail sales. eMarketer claims 3.1% growth in total holiday sales just because of heavy discounts offered that will change consumer buying behavior during peak of holiday season. 2017 also witnessed the trend of self gifting, where ecommerce played a huge role. During holiday season people bought a lot for themselves that too online with the ease of shopping rather than juggling through stores and shopping for others.
Fourth of July is the best time of year for summer clothing clearance sale. As per NRF Nearly 9 out of 10 americans plan to celebrate Fourth of July this year. Younger consumers are more likely to celebrate Independence day this year. 27% of Americans plan to purchase patriotic items this year. Households spent on an average of $370 on Fourth of July in 2016.
Back to school covers sales of wide gamut of retail items from school supplies to dorm furnitures. In 2016, back-to-school ecommerce sales went over $64 billion in the U.S. alone. More than 44% of back-to-college and 45% of back-to-school consumers choose and did their shopping online in year 2017. Holiday sales never ceases to surprise, hence sellers should plan their Festive shopping promotions for the entire ecommerce calendar.
Done with the listing and potential of the festivals, now let’s get on to your business type.
It is very necessary to keep your business type in mind so that you can plan for particular holiday season. Say, if you are dealing in medicines then obviously, you are not going to promote your supplements for Christmas Eve. You must be aware of your Targeted day on which your product will have the maximum sales.
For example, sellers selling electronic home appliances will make a plan and prepare their deals and offers for the Microwave Oven Day as there are chances for more sales on that day.
We must be focused on our business type and try to target the audience which will be more interested in that day and the products that we are selling.
After knowing the more about your business type and analyzing about your target audience, you should start reaching them. To outreach your audience you should focus on the following marketing and promotion strategies:
One of the most important step is to keep your audience/buyers engaged with your offers and deals so that they just not read and forget, but take some action on it.
You need to work on the following to keep your buyers busy till the time festival end.
Influencers can make a day for you if guided in right direction. Influencers stand apart from other marketing techniques due to their reach, credibility and impact. People trust their influencers and rely on them while making their next purchase. While pitching to the influencers you must keep few things in mind, such as.
Here is sample email that could be your next pitch to influencers.
Hi [Name],
My name is [Your Name] from [Company]. I have been following your Blogs and Social Media Channels since 2016.
Everytime i read your blogs or social media posts [Can include link], it resonates with me in terms of the audience my company caters to. I really thought that such content will be appreciated by my audience, so i shared it and yes they responded well.
We are at a start of launching a new product and it falls into the category you cover frequently. Hence i recognize an opportunity where we can work together for mutual benefits. I would like to send a sample of my product to you for review, and few extras to give away to your audience.
I think you would be a great ambassador for our brand, and we would propose this deal exclusively for you [Your offering in Monetary terms, plus metrics you would like input from].
I believe this could be a great start for our relationship and a way you can monetize your influence. Would love to hear back what you think of it.
Thanks for your time,
[Your Name]
Email forms to be a perfect medium for communication, when it comes to pitching your products. As per a study by a study by Experian Data Quality and eDataSource, Email campaigns are instrumental in two-thirds of all sales made online.
Here is a short list of stats from this research
Here is the total number of email users in United States
As per Mailchimp for ecommerce, Open Rate averages around 15.66%, Click rate around 2.07%, and unsubscribe rate around 0.24%.
Ecommerce email marketing benchmarks, as per Remarkety,
Newsletter Email Metrics
This includes email blasts sent to entire contact lists and segmented lists.
Order Follow Up Email Metrics
This can include feedback campaigns, order replenishment campaigns, review requests and reward campaigns.
Abandoned Cart Email Metrics
This includes all abandoned cart campaigns and applicable follow up campaigns.
Member Follow Up Email Metrics
This can include new user registration campaigns along with welcome series.
We have some resources for you to design your next best email.
Collection of 22 Email templates to inspire your next campaign
We also have case study for email marketing designed around holidays
How MVMT Watches increased Holiday Revenue gains 262% with optimized content
Here is a sample email that you can take help of for forming your next campaign.
Going through this blog we have learned what points should we keep in mind while preparing a marketing calendar and the key marketing tactics that need to be focused when you have to prepare your store for the holiday season.
Wait! One more thing!
For the ultimate solution on the best way to excel on Walmart Marketplace this holiday season, check out our eBook: Step By Step Guide To Selling On Walmart Marketplace. Look for regions of improvement yourselves, or let us help. Reach us with your query at apps@cedcommerce.com
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