Jo Model used Facebook & Instagram Shopping to outgrow his reach on Facebook Commerce

With shopping moving online, it’s not new to see businesses opting for a broader platform to increase their product discoverability. Brands of all sizes are looking for ways to move online and boost their brand presence efficiently in less time.

Jo Model is one such independent business in the United States, dealing in handbags and luggage products. The founder of Jo Model, Mr. Yukai Wang, aims to sell products that are both rich in quality and affordable. As a result, he has established his business on Facebook Marketplace, intending to grow his customer base. As our client, we are delighted to see our customer’s growth on an evolving social platform that has turned into a commerce hub. So, let’s dive down to discover his journey to Facebook Marketplace with us.

Short Summary

Challenge faced:

Jo Model was in search of a marketplace that could help him get holistic business growth and attain more customers for his products. But the sudden rise of COVID-19 has restricted his business and forced him to look for an alternative.

Solution:

To cope with the situation, Jo Model shifted his focus across Facebook Commerce. So, he started dealing in other product categories like fitness bands, home dining, baby & toddler products, and much more. He signed up for Facebook & Instagram Shopping apps, intending to grow his business to a broader audience base.

Outcome:

Jo Model successfully targeted a broader audience base and drove incremental sales to his business. By listing across Facebook Commerce, he noticed that even the products that suffered fewer sales were now attaining profit. As people were now actively shopping online, the engaging product listings helped gain customers’ attention to the Shop on Facebook Marketplace.

The ethos behind creating a Shop on Facebook

Jo Model wanted to tap into the world of conversational commerce. Knowing the United States as a birthplace for the eCommerce giants like Amazon and eBay, Mr. Yukai Wang saw the opportunity to capture the customer’s attention with Facebook Commerce. “The idea to sell across Facebook Commerce was not random. Facebook has always been a platform for connecting people. My business needed a wider audience reach, and Facebook has the ability to target more people based on their interests. This shook me up to make this move.” Says: Mr Yukai Wang, the owner of Jo Model.

By immersing his business in women’s handbags, and different fashion accessories; Mr. Yukai Wang has already set his foot in the eCommerce fashion business. The primary motivation that drove him to establish Shop on Facebook was to have holistic business growth and to help buyers leverage a satisfying shopping experience with the in-app checkout.

But as it is said, not everything comes in glitz and glam. Similarly, the sudden outbreak of COVID-19 restricted him from growing his business. The shopping pattern was majorly shifted to the necessities. Compounding this shift in business was a challenge specific to his flagship products as there were low sales in fashion categories. Looking at the current scenario, Mr. Yukai Wang realized that he needs to do more than just sell fashion accessories. Dedicating his time to related product categories like exercise bands, kitchen dinings, etc., allowed Mr. Yukai Wang to open up to a new customer demographic.

Free traffic across Facebook Commerce

Every merchant has some expectations from a marketplace that encourages them to get their business to a new platform. Likewise, Jo Model wanted to expand his sales channels beyond the company website to reach more potential customers and convert his usual connections over the platform into buyers. “I am full of expectations from Facebook. As a retailer, your spontaneity with the products really matters. You need to adapt to the audience’s demands. Thus, I prefer a marketplace that provides free traffic and eases the selling process.”

Getting the business acro, where the customers are already connecting is the next step in eCommerce for the retailers. To leverage this experience; brands usually get cold feet by the efforts it requires while overlooking the extraordinary benefits; which the evolving eCommerce entails. However, to reduce the workload, businesses of any size need assistance. This took Mr. Yukai Wang to Facebook’s very own “Business Partner – CedCommerce” as his trusted source.

Taking CedCommerce as its eCommerce service provider

To find a trusted source to manage his business effortlessly across Facebook Marketplace, Mr. Yukai Wang looked after various solution providers before choosing CedCommerce as his ultimate support. “As a Shopify business, at first, I couldn’t get hold of any of the solutions that could ease my selling process across the Marketplace. There I got to know about CedCommerce from the Facebook business partner’s site. It is when I started to opt for Facebook & Instagram Shopping.”

Benefits offered by Facebook & Instagram Shopping App

The Facebook & Instagram Shopping App assists you right from account creation to the onboarding process across the Facebook family of apps. Having said that, through the app, Mr. Yukai Wang was able to seamlessly upload his Shopify products in one go on Facebook Marketplace and manage all his orders efficiently from a centralized dashboard.

Talking about his experience with Facebook & Instagram Shopping App, Mr. Yukai Wang had a positive response. Besides synchronizing his Shopify inventories with Facebook products, he was able to reprice his product prices across both platforms; and get the customer’s attention at a much faster pace by enhancing his product catalog with the additional attributes. He added several attributes like color, style, pattern, material, age, and much more. This feature of the app has made it easier for customers to browse their products by using varied filters and recommendations.

For a merchant, having constant customer support services is often a turning point. During the early days of his business journey, Mr. Yukai Wang connected his five Shopify stores with Facebook Marketplace through listing partners. To simplify the selling process, Jo Model chose CedCommerce. “Collaborating with CedCommerce has been a perfect experience for me. The Facebook & Instagram Shopping app has allowed me to do my business effortlessly. I could seamlessly manage my business across both platforms. Besides, the customer support has been phenomenal. I have been regularly assisted by Phoenix, which has helped me to get services conveniently.”

The future of commerce is unified

In today’s world, it is impossible to think of retail as a separate thing. You need to bring your store in front of your customer and attain their attention. For this, having your business on different platforms is essential. Helping you in the process, CedCommerce is tremendously working forward to provide a hassle-free selling experience to the seller.

Across the board, this strategy of connecting with customers through Facebook has helped Jo Model scale his business. Connecting to Facebook Marketplace has opened the doors for various opportunities. Consequently, Jo Model was successful in targeting a broader range of prospective customers, which drove him the incremental profits. Mr. Yukai Wang also noticed that a few slow-selling products began moving briskly once listed on the Marketplace. As people actively looked for new items, the engaging product listings helped gain shoppers’ attention to the merchandise and increased the brand’s performance across the platform.

The brands like Jo Model continued to strive forward with the aim to establish customer relations, merchandising products on the Marketplace, and providing a frictionless shopping experience to the shoppers. With Facebook and Instagram Shopping; Jo Model intends to get hold of a wider custom audience, increase its business growth, and provide the best fashion experience to the customers through its services.