The festive season is a prime time for Amazon sellers, and this year is no different. To ensure your products are available for these important sales events, Amazon has outlined crucial timelines for sellers using Fulfillment by Amazon (FBA) for timely inventory shipments to UK and EU fulfillment centers. Amazon sellers should ensure their products arrive by September 20, 2024, for Prime Big Deal Days and by October 31, 2024, for Black Friday and Cyber Monday.

Key Dates for Sellers:

  • Prime Early Access Sale (formerly Prime Day): September 20th is the deadline for inventory to arrive at Amazon fulfillment centers. This ensures your products are included in this sales event.
  • Black Friday and Cyber Monday: The deadline for inventory to arrive at Amazon fulfillment centers is October 31st. Be sure to get your products in early to meet this deadline.

Important Note: During November, Amazon will prioritize processing customer orders. This means there will be limited space for accepting new shipments. Get your inventory in early to avoid any delays.

By meeting these deadlines, you can ensure your products are available for Amazon’s festive season sales events and maximize your sales potential.

 

Source: https://channelx.world/2024/08/amazon-festive-season-deal-event-deadlines/ 

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