Smarter Pricing to Secure the Featured Offer: How CedCommerce Is Automating Price Competitiveness for Amazon Sellers
Reading Time: 7 minutesI. INTRODUCTION: The Price Precision Imperative In Amazon’s high-velocity marketplace, even a…
How to increase online sales is a merchants ‘primary concern, but Shoppertainment is here to resolve it and fetch other big benefits.
The traditional format of selling online is slowly hitting saturation. In 2020 customers are eager for a closer to the real-time shopping experience. After all, millennials and Gen-Z are expecting a more inclusive shopping experience.
The first dose of shoppertainment has left shoppers carving for even more. The element of interactivity has infatuated customers to an in-depth level. Yes, no doubt shoppertainment is the new secret for how to increase online sales?
Shoppertainment is a phenomenal approach of keeping customers engaged during online shopping through livestreaming. During live streaming, a host broadcasts a video introducing the product, demonstrating its usage, and responds to audience queries.
If you keep the audience entertained and educate them during shopping it keeps them hooked for a longer duration.
In China, alone livestream shopping went from $66 billion to $170 billion within a year. No wonder, shoppertainment is the answer for how to increase online sales.
During the recent lockdown, customers’ only option was to buy online. Thus, increasing interactivity through various formats of shoppertainment like livestreaming, gamification, and See Now, Buy Now will help increase sale.
Shoppertainment presents a product in the most interactive manner that leaves customers wanting to explore more about it. Therefore, it sparks interest in the product to the next level.
Therefore, Shoppertainment has emerged to be a game-changer and is there to stay for really long. Now the question on your mind is how to increase sale using shoppertainment?
Using livestreaming for products means an opportunity to connect with customers on a deeper level. Thus, It enables you to increase sales in the below manner
Online merchants who leverage livestreaming to share valuable product information will experience enhanced conversion rates.
The Pro Tip: It is not wise to go with a universal livestream and believe it will match all sizes of customers’ shopping habits. Millennials consider same-day delivery a more decisive factor for shopping than Gen Z and baby boomers. Therefore, Identify the audience group and plan live streaming sessions accordingly.
image credit: forbes
If you believe experts, shoppertainment is the most fascinating form of online shopping and limitlessly loved by all customer sections. After all, it allows you to convey your message and emotions in the best manner.
Customers who thought that there might not be actual people running the business, will upon participating in the live stream have no reason to believe it anymore. Yes, more customers will recognize your business as legitimate and trust you.
The Unlimited Potential of Implementing Shoppertainment has Just Started to Unfold.
The recent pandemic has left customers with limited visits to brick and mortar stores. Thus, brands discovered livestreaming shopping to ensure a near to real-time shopping experience.
Shoppertainment is an emerging methodology to make your audience understand the real worth of the product. Afterall. When customers feel good about a product they do not doubt to buy it.
In the last few years, the number of online sellers has exploded. As a result, competition is rising at a rapid pace. Therefore, innovation like livestreaming will play a key role in ensuring survival and success.
It’s the right time for online merchants to tap into this trend and stay ahead of the competitors.
Considering the importance of livestreaming, Amazon launched Amazon Live. It enables sellers to stream live videos on the Amazon homepage.
Image credit – ecomcrew
Shoppertainment boosts customer dwell time. Dwell time is directly proportional to the higher conversion rate. After all. Shoppertainment reveals valuable information that elevates customer expectations. Now customers know the product is worth more than what he thought.
The earlier you invest in Shoppertainment, the quicker you will raise the conversion rate and boost customer loyalty. Loyal customers revisit the store for future purchases and you need not worry about how to increase sale.
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