How to Increase Etsy Conversion Rate? Tips to Win!
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Generating bulk of traffic on Etsy and covering a larger geographical area does not add up until & unless you have a decent Etsy conversion rate.
Speaking of USA’s fastest-growing and most popular eCommerce marketplace Etsy, the conversion rate on Etsy listing is the best way to keep track of how good you are doing as a seller. It becomes your responsibility to connect with your customers and convey what you are trying to express to complete a successful purchase.
From the visitors on your Etsy shop you can receive conversions from these three:
- The Clicks
- The Sales
- The Buyer Engagement
In this blog post, we have compiled answers to the most common queries that sellers have on the Etsy Conversion Rate.
So let’s begin with the definition…
What is Etsy Conversion Rate?
The percentage of the successful purchase made by the visitors who saw your products on the Etsy shop is known as the Etsy Conversion Rate.
Here the number of orders is the number of successful sales; the number of visits is equal to the total visitors on your Etsy product page.
Let’s take an example: Last month, you successfully sold 19 products, and the number of buyers who visited your Etsy product page is 729. Then your conversion rate will be (19/729) x 100 = 2.60%
This is how the conversion rate is calculated. Now let’s move to the factors affecting the conversion rate on Etsy…
What are the Factors responsible for Good Etsy Conversion Rate?
With Esty’s ever-changing algorithm, it becomes quite challenging to keep track of the factors that affect the conversion rate. But to help you, we have compiled five significant factors that play a vital role in determining the conversion rate on Etsy:
- Product Photograph.
- Product Description.
- Pricing & Shipping Cost.
- Product Reviews & Shop Policies
- Etsy Listing Quality Score
90% of buyers are influenced by Product Photography. It is the first thing a buyer notices while visiting your product page. Just like the old saying is – your first impression is the last, so you can’t take any chances on that.
Before uploading a product on Etsy, ensure to post alluring photos of the product, something that your customers can never ignore.
By doing so, you provide your customers with a much clear insight into the product and will have a positive impact on your conversion rate.
The Product Description
Now we move on to the second most crucial factor that decides the Etsy Conversion Rate – The Product Description.
Now your customers have seen the product, but they are still unaware of the features. As a seller, it becomes your responsibility to highlight all the key features of your product.
Below is an example of ideal product description of a Vintage Linen on Etsy:
Look at how each aspect is mentioned. At first, the seller elaborates on the uniqueness of the linen and how it has been made. Then the focus is shifted to how easy and convenient it is to use.
Then very subtly, a comprehensive overview is provided, which is followed by how significant the product material is.
The seller has very clearly mentioned the unique feature in bullets along with the links of Etsy Shop to explore more of it.
When a customer receives such an accurate product description, the chances of conversion also increases multifold.
The Price & The Shipping Cost:
The product price is considered as the real deal-breaker.
So, ensure to charge your customers somewhat or otherwise, it might backfire your strategy. Before uploading the product, analyze which type of audience are you engaging and then charge accordingly.
Selling on marketplaces like Etsy gives you the freedom to offer sales. So be sure to mention the discounted price.
This is a perfect example of mentioning the price of Etsy listing. The seller has indicated the original and discounted price.
The shipping charges are one of the primary reasons why a customer leaves the shopping cart empty, so very clearly mention the rate at which the shipping charges will be applied.
Offering free shipping and incentives excites the customers to purchase more, thus improving your conversion rates.
Shop Policies & Customer Reviews:
Here is an example of how your customers connect to you and mention what they desire; this, in return, affects the number of conversions.
Visit a few products similar to yours and analyze what your customers seek.
This helps in analyzing all the shortcomings in the products and highlight the areas that need improvement.
Not only the Reviews but also the Shop’s — About Section and Policies helps buyers to make their decision regarding your Etsy Listing.
Plannetkate1 is the highest-selling seller on Etsy, and you can take a look at how clear and crisp is the Shop About Section. You can refer to her Shop Policies and Other sections, too, to get an idea on how to build a brand and develop it.
Etsy Listing Quality Score
The conversion rate also depends on the Etsy Listing Quality Scores. The quality score depends on:
- Listing views
- Frequently adding the listing to cart
- Getting listing clicks
- Frequent purchase of listings.
- Available payment options
So it becomes your responsibility to add as many payment options as possible. Including various payment options reduces the chances of any cart abandonment and thus increasing the conversion rate even more.
Good Listing Quality Score enables good buyer engagement on the site, especially the one who converts. Hence, increase sales on Etsy.
Check-out! what are the Top Selling Items on Etsy
A lot had been discussed about factors that drive the conversion rate.
Now let’s move to the next segment of our blog, which is…
How To Increase Conversion Rate On Etsy Marketplace: Infographics
What are the channels that drive the conversion rate?
The customers prefer online shopping on various platforms such as mobile phones, tablets, and also with the traditional system of computers.
A report from Monetate is mentioned below:
It is concluded that the maximum conversions are obtained by shoppers who use a laptop or a PC.
The reason being that there are fewer distractions while shopping the traditional way, and the customer gets everything at a single place. Not to mention that other platforms like Tablet and Mobile Phone, which is also becoming popular by the growing digitalization.
How to Calculate your Etsy Conversion Rate?
Here are a few simple ways to calculate your Etsy Conversion Rate:
Start by visiting your Stats page, which is in the seller panel under the section Shop Manager.
Click on the Traffic tab, and here you can all the views, visits, orders, and revenue.
Note: While calculating the conversion rate consider the ‘total number of visits’ rather than the ‘number of views’.
Visits are considered accurate because it eliminates all the spammy activities and counts each person as one. So if the same visitor visits your product page more than once, it will be considered as a single visit.
Now we do it, in the same way, I told above.
Referring to the above image as an example, Divide the number of orders (17) with the number of visits, which is 682. Now multiply the answer with 100, we get:
The conversion rate is 2.49%
You can adjust the period for which you need to calculate the conversion rate.
Click on the drop-down menu on the right-hand side of the column naming Stats For.
To check the Conversion Rate of a Single Product:
To get a better insight into which product is doing great and which products are lacking to meet the expectations, you can check the conversion rate of individual products.
Just click on the Listings Tab under the stats page under the shop manager menu.
Here you can witness the visits, orders, favorites, and revenue columns.
Just follow the same formula and get the individual conversion rates.
To Calculate Conversion Rate by using Etsy Rank
An easy way of calculating the conversion rate on Etsy is by using Etsy Rank. It is much efficient as the website automatically calculates the conversion rates and provides a sorted list.
To do so, go to Etsyrank.com and open your seller’s dashboard.
Now under the shop menu, click on Grades.
Here you can see all the products arranged according to these five categories:
- SEO Grade
- Conversion Rate
Know answer to the question – How much is the seller fee on Etsy?
Now, let’s move to the final segment of this blog…
Tips to Increase the Conversion Rate on Etsy
Until now, we have covered the definition, factors, channels, and calculation of Conversion Rate on Esty. Though I have explained a few tips, let’s get it all under one heading.
So here are all the tips to increase the conversion rate on Esty:
- Post clear & curated photographs
- Provide Comprehensive Product Description
- Reasonable Price & Minimal Shipping Charges
- Follow Trends & Customer Demands
- Reply to customers feedback
- Accept Multiple Payment options:
Post Clear and Curated Photographs:
While Uploading products on Etsy, make sure to upload multiple photographs of the products. Make sure that all pictures are of high definition taken with a white background. Use natural lighting and give it a human touch. The conversion rate increases rapidly if the customers get a clear view of what he/she is investing in.
Provide Comprehensive Product Description:
Describe all the features of your products comprehensively. Let your customers know how the product will be helpful to them and highlight the ease of usage alongside. To convert your customers, you need to walk your customers through the full description and persuade them to click on the buy now button.
Reasonable Price & Minimal Shipping Charges:
Set the product at a fair and competitive price with other sellers. Your customers will only move forward with the sale if it is at a reasonable price or a better quality than others. Try to keep the shipping charges to a minimum as the customer often abandons the cart if there is a shipping charge included.
Follow Latest Trends & Customer Demands:
Plan your selling campaign according to the latest trend going on. Also, keep in mind the search results, as it reflects the customer demands. As a seller, it is your responsibility to serve what your customer demands, hence increasing the conversion rate.
Reply to Customers Feedback:
Be in touch with your customers and go through all the feedbacks and reply if required. This creates a human touch among your customers, and they’ll come back again soon. By doing so, you can also analyze all the loopholes in your previous products and work on those areas.
Accepting various Payment options:
A customer is very selective when it comes to payment options, so try to allow as many modes of payments as possible. You need to serve your customers as they like it because your ultimate goal should be to complete and increase sales on Etsy, hence improving the Etsy conversion rate.
Do You also Want to Increase the Conversion Rate on Etsy? Choose the framework of your choice and get started with it:
In case you are facing any difficulties in selling on Etsy marketplace, have a discussion with eCommerce experts over Skype who can guide you towards making your online selling on Etsy both productive and effective.
Etsy is one of the fastest-growing marketplaces in the USA. According to the Index Rating of Statista, Etsy became the most popular marketplace in the US.
So selling on Etsy can prove to be very beneficial for an online seller. Just follow the above tips to keep a regular tab and increase the Etsy conversion rate and switch to an efficient way of online selling.
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