How to Amplify Shopify Website Design by Using Blocks & Sections?

How to Amplify Shopify Website Design by Using Blocks & Sections?


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Have you ever wondered what it takes to craft an awe-inspiring store design? It is not a premium theme or sophisticated elements. The key to creating a beguiling Shopify website design lies in wisely using blocks and sections in Shopify – which are an in-built feature of Shopify’s Online Store 2.0. By the time you finish reading this blog, you will feel a whirlwind of energy to use these blocks and sections to create a custom shoppable storefront. 

Without further ado, let’s begin! 

The World is Going Bonkers About Online Store 2.0. Where Are You?

Spurred on by the ambition to enable merchants to create a custom storefront, Shopify’s Online Store 2.0 is a JSON template format framework loaded with unbroken strings of supreme features to enhance your store’s look, feel, and functionality.  

shopify-2.0 for a custom Shopify website design

Sections and blocks in Shopify are one of the many features of Online Store 2.0. You can add or remove them directly from any page using Shopify’s advanced theme editor. Previously, you only had the liberty to tweak your homepage. But with Shopify’s Online Store 2.0, you can tweak all the web pages. 

If you are scrambling for ways to enhance the website design of your Shopify store, then Online Store 2.0 is the right choice. With this new framework, merchants and developers can easily sprinkle custom commerce experience with more control over storefronts. 

If you, too, want to leverage this spine-tingling framework, then here’s what you need to do – 


Coming back to the topic, these blocks and sections are snuggled between other store elements. The prime function of blocks and sections is to amplify the content within. Both of them are a part of Shopify’s theme section. Any Shopify theme that supports the Online Store 2.0 framework is loaded with blocks and sections that give rise to an ideal Shopify website design. 

But both of them are quite different. Let’s have a look at them individually.

Understanding Blocks in Shopify –

Blocks in Shopify are content modules that you can add, remove, or reorder within a section, allowing you to have granular control over your website design. They are customizable modules and can have multiple forms like an image, video, a custom text, or any of these inputs. 

Which blocks are available depends on the theme you choose. For example, in the Dawn theme, you get the following blocks – 

  1. A heading. 
  2. A paragraph. 
  3. A button. 

While customizing your store’s theme, you can define which elements of a page can be a block. Additionally, you can set rules to determine the appearance of each block and what settings a block should behold. Since blocks can be repetitive, you can set the limits where appropriate. Let’s understand this with an example – 

Jake created a block to place his video content on the homepage. He wanted to place videos on his product pages too. Instead of creating a new block for each video, Jake used the same block throughout his Shopify store. 

On a broader spectrum, these blocks in Shopify are one of the many features you can use. But if used creatively, these blocks (along with sections) can truly change the facets of your store’s look and feel without you having to struggle with the codes. 

Understanding Sections in Shopify –

By now, it is clear that blocks in Shopify enable you to add additional content or amplify your product showcasing. But the question is, where will you place these blocks? 

The answer is – sections in Shopify. With the advent of Online Store 2.0, you can use sections as an excellent way to organize all the different aspects of your theme. Shopify sections help you create an ideal store layout to place blocks. 

Most sections and blocks cater to a specific function – headers, text, single images, a collection of images, or a clickable link. You can customize these sections by including an image, choosing the alignment, size, background colour, and what loads first when someone visits your Shopify store. 

Some sections have fixed block types, i.e., you can only choose from the blocks made available to that section. But, please note that – 

How to use blocks and sections in Shopify wisely

Sections in Shopify are divided into 2 distinctive categories. They are – 

  1. Main Page Sections – All the elements required to display a product and its associated properties like product title, description, media, price, and add-to-cart form are examples of the main page sections in Shopify. 
  2. Modular Sections – You can reuse these sections in different areas of your shoppable website. Modular sections in Shopify work as a supplement to the main elements of a page. For example, featured collections, slideshows, or a newsletter signup form. 
    blocks and sections in shopify for a custom Shopify website design

How to Use Blocks & Sections For an Unprecedented Shopify Website Design?

Knowing about blocks and sections in Shopify clears the broader picture that reveals the impact of this distinguishing feature. This feature can move mountains for you if you want a unique design for your Shopify store! 

But the question is, how to use these blocks and sections wisely? Below are some mindful tips and suggestions from CedCommerce (a trusted Shopify experts agency) on how to leverage this unique feature uniquely – 

  1. Sections have a variety of settings like – colour pickers, image upload, ranges, etc., that allow you to customize your content. Keep beating around the bush before you finalize the settings. 
  2. If you’re a beginner, you can use pre-built sections to add bespoke custom functionality to your store design. You don’t have to be limited by the theme design. 
  3. You should resume sections and modules across multiple pages. It helps the brand maintain consistency. 
  4. You can use blocks and sections in Shopify through the theme editor. But to ace this game, you can hire CedCommerce, which will introduce you to the concept of loop blocks that amplify your content. 
  5. Before using them, you must clearly describe what you want to showcase within sections and blocks. Everything else is a matter of some clicks if you know the result. 
  6. Basic store elements like product title, price, description, vendor, or buttons – should each be an individual block. This approach will allow you to reposition any of the above elements around the page to suit your needs for a custom Shopify website design. 

Hire CedCommerce for a Class-Apart Shopify Website Design!

Shopify is a platform where you can create shoppable storefronts using flexible functionality. To leverage flexibility cleverly, you can get in touch with CedCommerce – one of the most trusted Shopify expert agencies helping merchants with store development and customizations since 2019. 

Our team of developers and designers know how to twist and tweak website design by leveraging features that compliment your brand values. 

Below is a Shopify store called Ninjamo selling anime action figures. The team at Ninjamo wanted to provide a Japanese feel and showcase their anime products on the homepage with a unique value proposition. 

Knowing their aspirations, our developer team utilized sections and blocks in Shopify to amplify their product offerings. Here’s a glimpse of their Shopify store – 

Ninjamo used blocks and sections in Shopify website design

What you see above is the result of using blocks and sections wisely. Our developers added a slider within a section that makes it easy for visitors to view products without navigating to other web pages. As soon as you click on the slider, the image enlarges. This is going on in a loop. 

Yes, you can play with the settings within sections and blocks in Shopify. But to do this, you need to fiddle with the codings. This is what our developer team at CedCommerce loves to do! 

If you manage your business with Shopify, you can consult CedCommerce, which will brainstorm and implement potential ideas that will unleash your store’s potential. 

CedCommerce - certified Shopify experts

Summing Up –

Shopify is one of the few eCommerce platforms that enables you to design custom storefronts. Expert help is also readily available. Shopify’s enthusiasm to realize exciting features and 24/7 experts help makes this platform different from conventional eCommerce platforms. 

Blocks and sections are yet another interesting features through which you can amplify your store’s content and layout with a unique Shopify website design. But there are times when expert advice and assistance can do wonders for your store! 

If you want to travel the road of brand building by using blocks and section features then you should connect with CedCommerce for an encroaching eCommerce journey!

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