“How do I advertise with Walmart”[sponsored ad] : Get more sales
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The introduction of advertising campaigns such as Walmart sponsored ad has put an end to the query of years, “How do I advertise with Walmart”. These ads help your products to appear in top-searches, thus these are compatible with the site search feature of Walmart. Walmart products ad have increased product visibility, thereby, driving targeted traffic to the promoted Product Listing. And these products are what does Walmart sponsored products mean. With Walmart products ad, get your brand noticed and drive incremental revenue.
By the end of this blog, you will be well-versed with all the major aspects of Advertising on Walmart.com.
1) What is Walmart products ad & its types?
Walmart Sponsored Ads are displayed across Walmart.com platform to highlight your Product Listing and drive traffic to your products. The Walmart takes special care of the “buyer’s intent” and hence, has designed its Walmart ads in a way that allows sellers to reach to their desired products within a short span of time.
The Walmart ads are of the following types:
1) Walmart Performance Ads:
These ads depend on the Walmart’s Internal Search Algorithm and does not demand the sellers to be worried about the keywords. It is a Pay-Per-Click advertising option dedicated to driving sales for a Walmart seller.
2) Walmart Native Banner Ad:
If you are looking to increase the brand awareness, then you can partner with Walmart Media Group to run the Walmart Native Banner Ads. These ads generally appear at the top of the product categories.
3) Catapult Ads:
These are the ads that are designed to market or promote a specific product. These ads require the sellers to mention the relevant keywords in the product title and description. Such ads appear with “Featured Item” tag.
4) Site search features ad:
These ads promote your products on a related product page. On clicking the site search feature ad, the visitors will be taken to the page that displays all of your products.
It is apt to run these ads if you are aimed at driving sales and increasing brand awareness simultaneously.
2) What are the benefits of Walmart Sponsored Ads?
Advertising on Walmart.com can be advantageous for sellers in the following ways:
Promoted Product Listing rank high in the search results due to authority yielded to them through the sponsored ad. This ensures more people viewing the product and clicking on it. Besides the Organic Search Results, the Product Listing appears on Homepage Banner Ads & category pages. It is prone to be seen by the maximum number of visitors.
Examining New Products:
When a seller introduces any new product on Walmart, gaining popularity in the absence of advertising campaigns can be a tough job. Advertising on Walmart.com has made it easier for any newly introduced product to be seen and therefore, its performance can be easily tracked by analyzing the number of repetitive visitors and purchases.
Return On Investment:
Walmart products ad provides a sort of internal assessment of the type of customers buying your product so you always have targeted marketing. This saves a lot of your money which would otherwise be wasted if you would go for google PPC ads, which would include traffic that may or may not be interested in buying your products. What Walmart sponsored products mean to a customer is significantly visible from the impact it has on the ROI.
Seamless Customer Experience:
Apart from helping sellers to have traffic with ‘intent of purchase’, Advertising on Walmart.com also helps visitors to shorten their path to purchase. This enhances the Consumer Experience, causing them to buy your products repeatedly. Such Advertising campaigns also help you to analyse and understand the way the site search features of a marketplace works.
3) How can one check eligibility for Walmart Sponsored Products Program?
To confirm your eligibility for the Walmart Sponsored Products Program, you need to mail the following information at email@example.com:
- Company name
- Your contact information (Name, phone number & email)
- Legacy Seller ID
- Seller Center Admin Email (the main and/or admin email address for your Seller Center account) and their full name
- Number of SKUs you carry on Walmart.com
- The category of products you sell
- Your primary campaign objective
- Your target audience
- Indicate if you’re interested in an annual plan, specific seasons, and/or the holiday
- Your anticipated budget
Once the Walmart Media Group approves you, you get a Walmart Media Group Account, which helps you to manage your sponsored ads.
What does Walmart sponsored products mean?
Walmart sponsored products mean that the products are promoted by Walmart to appear with the “sponsored” tag. These products gain a lot of traffic since these are visible to many customers. These products are the ones that contribute to a seller’s ROI on account of the higher Click-through-rate that they get.
4) What is the difference between Walmart’s Self-Serve Platform and Walmart Managed Service Program?
As the name suggests, the basic difference between both the program is of the authority managing it. Self-Serve Program requires you to manage your ads while in Walmart Managed Service Program, Walmart largely takes care of your promoted Product Listing.
Moreover, for Self-Serve Program, you commit to a minimum of $1,000 monthly spend, with a $100 daily cap, while in Walmart Managed Service Program, you require a minimum budget of $25,000. Walmart Managed Service Program provides the extended support that you may lack in the Self-Serve Program. However, the Self-Serve Program is good, to begin with.
5) What are the Important Tips for Creating Sponsored Ad Campaigns?
- Each campaign must have at least one ad group
- Each ad group can have a maximum of 2,000 items
- Your bidding strategy is determined at the campaign level. For example, a Manual campaign will only have Keyword Bidding Ad Groups
- You will be able to enable/disable an ad group after the campaign has gone live
- The sum of the total budgets across all ad groups within a campaign must be equal to or less than the total budget of the campaign
- The sum of the daily budgets across all the ad groups within a campaign must be equal to or less than the daily budget of the campaign
- Rollover budget at the ad group level will be added to the daily budget at the ad group level
6)Why 2019 is the best time to make use of Walmart products ads?
The above Walmart Annual Revenue graph clearly shows that Walmart, majorly, has been increasing its earning since the Fiscal Year 1986 to 2019.
Thus, too many products for yours to get noticed. Right? In this scenario, the promoted Product Listing grab the desired attention of nearly 250 million customers.
Want assistance in running Ads for your Walmart products? Click Here.
Walmart sponsored products ad can provide you the required visibility in Walmart’s world of more than 23.5 million products. For successfully Advertising on Walmart.com, all you need to do is make a wise choice between Walmart’s Self-Service Program and Walmart’s Managed Service Program (whatever suits your budget), check for your eligibility and get started.It’s your chance to rule the Walmart Marketplace.